Top Ten (Week of November 26, 2014): What to Leave Behind During a Major Gift Ask
There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success
1. Fundraising Approach/Strategy: Will This Bad Fundraising Idea Ever Die? (Fundraising Success): A strong fundraising appeal hast to touch the heart and the head. Right? Well, maybe not! Research is suggesting that telling emotional stories alone improves results. It may be that just turning on the analytical side of the brain — even outside the context of the appeal — is enough to reduce readers' generosity. Turn on your analytical side and read on!
2. Fundraising Research: Non-Religious Younger Single Women Defy Conventional Giving Patterns (Foundation Center): Who would have thought it? For most demographic groups religiosity is linked to giving, but single women age 44 and younger who are religiously unaffiliated give twice as much to charity as their peers who are religiously affiliated but attend services infrequently. What’s more, they give twice as much to charity as their unaffiliated male peers. That’s a trend you should know about.
3. Fundraising Approach/Strategy: 10 General Guidelines for Greater Foundation Transparency (Nonprofit Quarterly): Many foundations are less transparent about their operations than they require grantees to be. If you raise funds for a foundation, these 10 guidelines are a good way to tell if your practice is as transparent as it should be to attract donors.
4. Fundraising Research: Younger Donors: Scanning the Landscape of Youth Philanthropy (Foundation Center): More than 200 foundations worldwide offer youth grantmaking programs and more than 100 related resources exist, but few people know it. Here are suggestions for making that information more widely available.
5. Online/Social Media: The 5-Step Process for Writing an About Page that Connects (and Converts) (Copyblogger): A smart About page includes your visitors in the conversation. That’s as true for fundraisers as it is for commercial marketers. This 5-step process tells how.
6. Online/Social Media: Special Features on YouTube Earmarked for Nonprofits (Nonprofit Quarterly): Did you know that YouTube is the #2 search engine? That means a lot of people are going directly to YouTube to learn about your nonprofit. Here are tips on how your nonprofit can make the most of YouTube.
7. Fundraising Approach/Strategy: Nonprofit Thank You Videos – Binge Watch Here! (Kivi Leroux Miller): Here are 45 thank you videos — more than you’ll ever need to get inspired for creating your own!
8. Direct Mail: Direct Mail Isn’t Dying But It’s Changing (TobinAldrich): Does direct mail still matter? Tobin Aldrich says yes. “The physical impact of a piece of addressed mail, if it is relevant and compelling, can be even greater in a world where mail is becoming a rarer and more specialized channel. But it won’t work in isolation, it will need to sit as part of a series of supporting messages across a range of media.” What’s your strategy
9. Fundraising Approach/Strategy: Six Things Focus Groups Won’t Tell You (The Story of Telling): What people say and what they do are two different things. If you are you relying only on what people tell you about their donor intentions, you’re making a big mistake. But you knew that, right?
10: Miscellaneous: 7 steps to becoming a stronger fundraiser (Charity Choice): How do you feel about self-evaluation? Most of us would rather not do it, but you can’t be an effective fundraiser unless you thoroughly understand your strengths and weaknesses. Here are 7 steps to help you get started.