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Top Ten (Week of November 17, 2014): What to Leave Behind During a Major Gift Ask

Resource Center - Foundation

There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success 

1. Fundraising Strategy/Approach: The Only 6 Things You Need to Take/Leave When Making the Ask (Fundraising Success): What should you leave behind when you make a visit for a major gift ask? Here is a reminder that you only need to leave 6 things.

2. Miscellaneous: Nonprofits: Stop Holding Your E-Newsletter Content Hostage (Bloomerang): Instead of writing content for your e-newsletter and using it only once (or posting it on your website after you email it), this author suggests writing the content for your website first, and then use links in the e-letter to direct readers to it. The advantages: Your content will get exposure to web visitors who are not on your e-mailing list, the content can have a longer shelf life, and you can track what content gets clicked and therefore measure what is most interesting to recipients. Does that make sense for you?

3. Online/Social Media: Healthy Fear, Healthy Habit: Teaching Privacy to New Internet Users (Techsoup): If you need to teach staff or volunteers how to guard privacy on the Internet, here is a simple six-step approach and a list of resources based on experience at the Free Library of Philadelphia.

4.  Online/Social Media: Crowdfundamentals (Global Giving):Crowdfunding is the practice of funding a project by raising many small amounts of money from a large number of people, typically via online platforms. It isn't easy: it's time consuming and requires patience, perseverance, and resilience. But it can be powerful! These 11 steps will get you started in the right direction.

5. Donors: The Great Mysteries of Donor Retention (Frogloop):
Despite the title, there’s no great mystery to donor retention: you have to get to know your donors, and let them really get to know your organization. This author says think about it like “donor dating” and gives some good tips.

6. Online/Social Media: 5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan (Nonprofit Hub): These days, any nonprofit marketing strategy needs to include efficient use of social media. This article tells how to develop a good social media plan so that your organizations’ posts don’t drift into looking like posts from a personal account.

7. Fundraising Approach/Strategy: Three Lessons in Nonprofit Storytelling from HONY (Humans of New York) (Pamela Grow): Better known as Humans of New York (HONY), Brandon Stanton puts photos and stories of the individuals and visitors who populate Manhattan up on Facebook every day.  His sensitive photography catches the eye…and then the emotional stories behind the photographs draw the viewer in. You can use the three lessons here to give out-of-the-ordinary impact to your fundraising appeals.

8. Direct Mail: 10 Steps to Create an Appeal Letter That Brings in the Money (Gail Perry):
This article presents is an easy-to-remember formula for giving appeal to all your appeal letters. You can use it as a checklist when you are drafting.

9. Fundraising Approach/Strategy: A Simple (and Smart) Way to Increase Fundraising by Year-End (Amy Eisenstein): How to ask for a monthly gift: “The number one way you can help is to join our monthly giving club.” Here’s how establishing monthly giving can enhance your year-end fundraising campaign.

10. Miscellaneous: Notes on the Limitations of Strategic Philanthropy (Nonprofit Quarterly):This inside account from a long-time board chair tells how in focusing too much on “strategic philanthropy” his foundation lost its way. This PDF has useful lessons for all nonprofits.

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