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Top Ten (Week of November 10, 2014): The Two-Part Major Gift Conversation

Resource Center - Foundation

There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success 

1. Technology: How to Use Website Analytics to Measure Awareness (NTEN): Here is a quick explanation of how to use a free tool such as Google Analytics to get concrete indicators of fuzzy website goals such as “raising awareness” of your nonprofit.

2. Fundraising Strategy/Approach: Why Your Brain Wants to Help 1 Child in Need But Not Millions: (Fundraising Success): Why do people sometimes give generously to a cause — and other times give nothing at all? Here’s empirical evidence that it all depends on how you tell the story.

3. Fundraising Strategy/Approach: The Tactics of Collaboration—Moving beyond platitude and exploring how to operationalize collaboration. (Stanford Social Innovation Review): With collaboration, the whole of a project can be greater than the parts. But to get there, you need to allow participation, and that makes some people uneasy. This article posits 4 stages of development you can use to achieve effective collaboration.

4. Online/Social Media: Why All Nonprofits Should Embrace #GivingTuesday (Bloomerang): How are you viewing #GivingTuesday? The author argues that #GivingTuesday is not just a gimmick, as some might think, but a large generator of new first-time donors for your donor pyramid.

5. Fundraising Strategy/Approach: Wordifier (Claxon Marketing): The Wordifier is an easy-to-use online tool to spice up your writing. Search a word to find out just how overused it is by which types of nonprofits and find a better one.

6. Fundraising Strategy/Approach: Word-of-Mouth Advertising Really Does Work: (Fundraising Success): Here is a personal testimonial from an AFP member on how he knows that word-of-mouth really works—in personal networking and in fundraising.

7. Fundraising Research: Key Facts on U.S. Foundations 2014  (Foundation Center): This annual report in infographic form tells what you need to know about the scale of the U.S. foundation community and the grantmaking priorities of the largest foundations. For instance, did you know that foundation giving reached an estimated $54.7 billion in 2013?

8. Fundraising Strategy/Approach: Charitable Gifts of Bitcoin: Tax, Appraisal, Legal and Processing Considerations (Fundraising Success): Bitcoin and other virtual currencies, such as Ripple and Litecoin, represent a total market capitalization of nearly $6 billion. Many large and small charities are eager to tap in to this market or have already received virtual donations. But you should be aware of the risks before you leap in. This article explains why.

9. Fundraising Strategy/Approach: Six Ways to Give Big Thanks to Big Donors (Nonprofit Hub): When your end-of-year (or any other) campaign produces big donors, don’t forget to let them know how much you love and appreciate them. Here are 6 quick ways to go above and beyond with a creative and heartfelt “thank you.”

10. Fundraising Strategy/Approach: Planning a Capital Campaign? How to Get Major Donors Involved Early On (Fired Up Fundraising): Gail Perry says, “Engage your major donors NOW in your strategic visioning conversations! … It’s the moment of your greatest power. It’s where all the energy is…. Martin Luther King didn’t say, ‘I have a strategic plan.’ Instead he said, ‘I have a dream.’” She offers 3 steps to engage your major donors early on.

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