Top Ten (Week of October 27, 2014): The Two-Part Major Gift Conversation
There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success
1. Fundraising Approach/Strategy: The Two-Part Major Gift Conversation (Bloomerang): A quick YES to your proposal may not always be the best answer. Here are practical tips on how to talk with a donor to avoid leaving good money lying on the table.
2. Fundraising Approach/Strategy: 3 Unusual but Effective Ways to Market Your Non-Profit (The Fundraising Authority): The author says these ways are not so much unusual as underutilized: Start a podcast, use cause marketing, and pay for advertising. Is your organization using these?
3. Fundraising Strategy/Approach: Restorative Fundraising (Change Fundraising.Com): When it comes to fundraising communications, are you are doing something to someone, for someone, with someone, or not doing it at all? Simon Scrivner explains the conceptual differences among neglectful, permissive, punitive, and restorative fundraising.
4. Fundraising Strategy/Approach: What’s in my Mailbox | New donor acquisition (Pamela Grow): Here is a simple but highly effective donor acquisition letter from copywriter Tom Ahern.
5. International Fundraising: 10 Innovations in Global Fundraising (NPC): This downloadable PDF describes 10 approaches selected by a group of experts to have the potential to make the biggest impact on how philanthropy works. The innovations were drawn from countries where philanthropy is already developed, such as the US and Canada, as well as those where it is at a different stage, such as India. “We selected initiatives that we believe will really make a difference to the sector—rather than those that are fun and interesting but less transformative.”
6. Corporate Philanthropy: Corporate Giving Growing at Slower Rate, Report Finds (CECP): While nearly two-thirds of corporations increased their giving between 2010 and 2013, the rate of growth in corporate giving is slowing. The median number of grantees per corporate grantmaker fell 21 percent between 2010 and 2013, while the average grant size grew 43 percent, suggesting that companies are becoming more strategic in their grantmaking and, in many cases, aligning their giving and employee engagement programs with their long-term business strategies. How does your experience compare?
7. Online/Social Media: Social Media Awareness That Works: S’mores in the Outdoors (Nonprofit Marketing Guide): How a government agency built an ingenious, low-cost public awareness campaign that engages viewers through crafty use of social media. Would something like this work for you?
8. Fundraising Strategy/Approach: The Fastest Way to Ruin Your Appeal Letter (Fundraising Success): Basic, but “ruthlessly practical” advice on quickly getting to the point in your appeal letters.
9. Fundraising Strategy/Approach: 5 Ways for Nonprofits to Tell an Ethical Story (Nonprofit Quarterly): Storytelling is inherently value neutral, and it can be victimizing or empowering depending on what the narrative says and how it is used. Here are 5 ways you can tell someone’s story without reducing the person to a problem.
10. Technology: A Guide to Optimizing Gmail: 30 of the Best Tips, Tricks, Hacks and Add-Ons (Zapier): Here are seriously good ways to save time and work smart if you use Gmail.