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Top Ten (Week of October 20, 2014): Influencing Donors’ Gut Reactions to Solicitations

Resource Center - Foundation

There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success 

1. Online/Social Media: New Guide for Charities on Choosing Online Giving Platforms (UKFundraising): The Institute of Fundraising and the Charity Finance Group in the U.K. cover these questions and more in a new, step-by-step guide titled, “Making the most of digital donations: A practical guide to selecting and using online giving platforms.” You can download the 30-page guide for free.

2. Miscellaneous: Is Your Annual Report Brilliant, or Boring? (Ann Green): “Remember, your annual report is for your donors…. think of what your donors will want to read.” That’s sound advice, as are the 7 practical tips in this article. Use them as a checklist to make sure your annual report serves your donors.

3. Technology: New Fundraising Study Provides Data on Impact of Technology (Find Accounting Software): The “2014 Fundraising Technology Trends Study,” sponsored in part by AFP, gathered input from 142 fundraisers on how successful they’ve been in growing contributions, and the software management platforms, communication channels, and payment acceptance methods they use. The study uncovered patterns in technology use that point to fundraising success.

4. Technology: Using Storify to Capture Insights at Events (NTEN): Storify is a free online tool that makes it easy to curate content from social networks and the Web. In this article the director of the North Carolina Center for Nonprofits tells how she and a group of attendees used Storify to capture and compile key ideas from a conference to share with colleagues who were unable to attend.

5. Fundraising Strategy/Approach: 7 Ways to Create Highly Committed Donors (Gail Perry): Here are 7 things you can do to cultivate repeat donors, starting with “Donor perceives you are effectively carrying out your mission.” The principles are basic (you may know them) but the concrete suggestions in this article will probably give you fresh ideas.

6. Fundraising Strategy/Approach: Infographic: Debunking the Endowment Model (NonProfit Quarterly): Headlines tell us about remarkable annual earnings of institutions such as Harvard and Yale. However, as this infographic points out, the truth is not always so rosy, and the investment approach that large endowments use may not be appropriate for smaller endowments.

7. Direct Mail: 5 Copy Approaches to Influence Gut Reaction (Target Marketing): We all know that people often make decisions based on their gut reactions, and studies suggest that gut reactions often are wrong. How can you get prospective donors to perceive and consider your solicitation message accurately? Here are 5 copywriting techniques that can help.

8. Online/Social Media: Study: Nonprofits Score an "F" in Online Fundraising Scorecard (frogloop): A study of websites, emails, and follow-up emails of 151 nonprofits found, among other things, that 65% required users to go through three or more pages to actually donate. How does your website rate? See this article for an infographic showing how to dissect a landing page and 8 online funding strategies you can do right now.

9. Fundraising Strategy/Approach: Helping Board Members Become More Effective at Fundraising (Center for Nonprofit Management): Probably the most frequent complaint fundraisers have about boards is, “Our board does not do fundraising.” What can you do? This article gives six tips to engage your board more effectively in fundraising.

10. Miscellaneous: Innovative Art Heroes Provides Free Graphic Design to Nonprofits (Nonprofit Quarterly): You don’t see an offer like this every day. Art Heroes is a new program that connects nonprofits with talented design students and offers free, high-quality design work for projects such as logos and websites.

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