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Top Ten (Week of October 13, 2014): Moving a First-Time Donor to a Major Donor

Resource Center - Foundation

There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success 

1. Fundraising Strategy/Approach: 7 Fundamental Principles of Major Capital Campaigns (Fundraising Success): If you’ve never designed a major capital campaign, this brief article will orient you to the proven principles of a successful campaign.

2. Online/Social Media: 9 Nonprofit Website Tips To Encourage Monthly Giving (Eleventy): If you want to encourage monthly giving, here are 9 tips for basic but effective features to make sure your website is doing its best.

3. Fundraising Strategy/Approach: Who Would You Rather Ask for a Gift: a Woman or a Man? (101 Fundraising): Would gender-specific appeals produce more fundraising revenue for you? Research increasingly reveals that women respond more positively to appeals directed specifically to them. But there are sexist pitfalls, too, if you aren’t careful.

4. Fundraising Strategy/Approach: 7 Tips for Your Nonprofit Communications Plan (eJewishPhilanthropy): Does your nonprofit have a clear communication plan? Does it do all it should to support your fundraising? This article describes 7 techniques and tactics that should be in every program of nonprofit communications.

5. Fundraising Strategy/Approach: Move a First-Time Donor to a Major Donor (Bloomerang): Converting a first-time donor into a major donor is easier than you think, according to Rachel Muir, CFRE, VP of Training at Pursuant. In this recorded webinar and transcript, she shares how to build a prioritized portfolio of major gift prospects and how to apply cultivation plans to a calendar to stay organized and upgrade donors.

6. Fundraising Strategy/Approach: Three Ways to Become More Attune with Your Donor (Cause Planet): If you are in fundraising, you are in selling, that is, in the business of moving others. This article extracts key insights of particular relevance for nonprofit fundraisers and CEOs from Daniel H. Pink’s best-selling book, To Sell Is Human: The Surprising Truth About Moving Others.

7. Online/Social Media: What I Learned While Happily Geeking Out at Social Media Week 2014 (Event 360): Here are three top takeaways from 2014 Social Media Week, collected by marketer Katie Zupancic.

8. Technology: 5 Steps for Better Social Media Security (Hoot Suite): Have your employees actually been trained in how to use social media at work? Do they know how to protect the passwords of different social media channels? This white paper will give you 5 steps to protect yourself and your organization. (Free, registration required)

9. Technology: Web Design 101: How HTML, CSS, and JavaScript Work (HubSpot): If you want your fundraising website to look the way you want it, even if you have never done anything more complicated than upload a photo to Facebook, you probably need to know enough about current programming languages to talk with a web designer or programmer. Here in one article are simple explanations of the three most important coding technologies for websites: HTML, CSS, and JavaScript.

10. Fundraising Strategy/Approach: Successful fundraising for the long-haul |Tackling the “not-so-sexy” stuff (Pamela Grow): Here’s a first-person account of how one fundraiser took stock of her new organization’s major weakness (lack of a consistent program for individual donors) and what she did in one year to build the foundation for a more diverse fundraising program for the long haul.

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