Top Ten (Week of September 29, 2014): How to Handle List Removal Requests
There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success
1. Fundraising Strategy/Approach: 6 Ideas for Dealing with “Take Me Off Your List” Requests (Fundraising Success): How do you handle requests to be removed from your list? "Duh! We remove them!" isn't always the right answer. Given that your donor file is so valuable, a well-thought-out strategy is needed for responding in a way that both honors the donor's intent and safeguards your asset. Here are six ideas you can use.
2. Technology: Data Maturity: Where Does Your Nonprofit Stand? (Tech Impact): Are you new to fundraising data management? Do you know whether to keep your fundraising data—in spreadsheets or in a relational database? Do you wonder if data mining can help you? This article can help you get started thinking about where best to keep your important fundraising data so that you can get the most from it.
3. Younger Donors/Gen Y/Millennials: Millennial Givers and a Movement Approach to Giving (Nonprofit Quarterly): Everyone is trying to figure out how to engage millennials in philanthropy. One advisor counsels, “Provide less tax talk and ask them about their personal passions and interests,” How does this advice square with your experience?
4. Fundraising Research: Attention Philanthropy: The Good, the Bad, and the Strategy (Nonprofit Quarterly):
Are you feeling stressed from information overload? So are your fundraising audiences. All players in the charitable sector (donors, funders, supporters AND nonprofits,) are potentially overwhelmed by information overload and a dearth of attention. Try these ideas in your fundraising communications.
5. Fundraising Research: Nonprofit Donor Retention Primer (AFP FEP): Each year charities lose almost as much from departing donors as they gain from new donors. How does your donor retention compare with the U.S. average? This easy-to-read infographic from AFP’s Fundraising Effectiveness Project will give you the facts.
6. Technology: 11 Nonprofit Videos that Inform and Inspire (StayClassy.org):
Short videos are a vivid way to give people insight into what your organization or campaign is all about. They’re great for building awareness of your cause or inspiring people to take some action. Here are 11 examples and commentary that will give you some creative ideas and perhaps inspire you, too.
7. Fundraising Strategy/Approach: What I Learned At #IWITOT: At a recent SOFII half-day conference called “I Wish I Thought of That” (IWITOT), 20 fundraisers gave short presentations about great fundraising campaigns that they wish they’d thought of, and why. Georgia Bridgwood notes what she learned, and you can watch the presentations online here.
8. Fundraising Strategy/Approach: The No. 1 Fundraising Skill Your Board Members Need to Master (Fundraising Success): Fundraising training is always a bit scary for board members. Gail Perry suggests you back off from a training session on "the art of the ask" and start them off slowly.
9. Fundraising Strategy/Approach: Nonprofit Storytelling and You: 8 Tips (Pamela Grow): Telling the story is the foundation of every successful fundraising program. Pamela Grow says, “It’s not magic. What stories tug at your heartstrings? Don’t be afraid of emotion, seek it out.”
10. Fundraising Strategy/Approach: 112 Tips to Raise More Money by Mail (Fired-Up Fundraising): This article is virtually primer on direct-mail fundraising. You can use this article as a recipe book if you’re just getting started in direct mail or a useful checklist and reminder if you’re an experienced direct mail writer.