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Top Ten (Week of August 18, 2014): 7 Favorite Topics of Boring Fundraisers

Resource Center - Foundation

There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.

1. Fundraising Strategy/Approach: Are You Really Telling Stories? (TheChronicleofPhilanthropy): It has been the summer of storytelling! As we move into Fall, brush up on your nonprofit story-telling skills.

2. Year-End Fundraising: Year-End Fundraising Decisions to Make Now (NonprofitMarketingGuide): There are eight really important questions you should be addressing NOW to help form your year-end appeals.

3. Fundraising Strategy/Approach: Check Your Next Appeal Letter Against This 16-Point List Before Sending (Clairification): Does you nonprofit’s appeal connect and compel your donors? Is it asking for an attainable amount? Does it state a deadline for giving? These, plus 13 more points to check off when crafting your appeal.

4. Fundraising Strategy/Approach: 7 Favorite Topics of Boring Fundraisers (FutureFundraisingNow): Are you a boring fundraiser? You don’t want your donors to hear “blah, blah, blah” when talking to you. Here are some topics to avoid when talking with donors!

5. Direct Mail: Are the People Reading Your Mail Ruining It? (FundraisingSuccessMag): You need to protect your brand and reputation, but how do you control others who are talking about your nonprofit? Here are a few key ways to keep your brand intact.

6. Corporations: Focusing on Shared Value: The Changing Nature of Nonprofit and Business Partnerships (CharityVillage): Corporations are seeking to be more value-driven in order to attract and attain top talent. Partnering with nonprofits is a good way to fulfill that mission. Here’s how your nonprofit can cash in on that idea!

7. Fundraising Strategy/Approach: 5 Lessons You Can Learn from Children’s Books (DennisFischman): The BEST storytellers to learn from? Those writing children’s books. They are simple stories that get to the core and still touch hearts. Here are some of the best to take a page from—literally.

8. Technology: Don’t Overlook this Piece of Your Mobile Email Strategy (FundraisingCollective): Pre-headers can make or break your email—before someone even opens it! They’re the new lead and the new quick appeal—make sure you’re using it correctly!

9. Miscellaneous: 8 Nonprofits Lessons Learned from the 2014 FUSE Conference (NPTechforgood): {VIDEO} Lessons straight from attendees at the 2014 FUSE Conference, showcasing what they learned that can in turn teach you!

10. Fundraising Strategy/Approach: 11 Indispensable Ingredients of a Successful Crowdfunding Campaign [Infographic] (NonprofitHub): There’s more to a crowdfunding campaign than picking your platform and setting up your campaign. You must ensure that all of the essential ingredients are also in place, like reaching out to your close friends and family for first donations, and to spread the word!

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