Top Ten (Week of May 28, 2014): 6 Ways to Get Dumped by Your Donors
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Special Events: List of Awareness Days, Weeks and Months (Disabled-World): No need to recreate the wheel—use this list of awareness days, weeks and months to build a campaign around! See how your nonprofit’s cause relates and how you can tie it in.
2. Fundraising Research: 64% Of Donations Are Made By Women…And Other Facts Abou How We Give (INFOGRAPHIC) (HuffingtonPost): HuffImpact is at it again! Great infographic about who, why and how we give. Surprised to see that 64 percent of donations come from women? See what else is surprising!
3. Fundraising Strategy/Approach: You In? Mother's Day Marketing (GettingAttention): Latch on to what is top of mind for donors and build a campaign around it, i.e. Mother's Day! Father's Day is up next—get ready.
4. Email: Preheader text: another way to get your fundraising emails opened (FutureFundraisingNow): You know how email headers are CRUCIAL for open-rates? Well don’t forget about the pre-header—it can make a big difference in those open-rates, too!
5. Fundraising Strategy/Approach: From Peer-to-Peer Fundraising Zero to Hero in One Read (StayClassy): Here are four scenarios where a nonprofit needs to kick-off a peer-to-peer fundraising campaign, but they have no idea where or how to start.
6. Year-End Fundraising: Is December Really the Best Time for Fundraising Emails? (NPEngage): Props to Utah, the most giving state of time and money, according to a 2013 poll. See where your state falls.
7. Younger Donors/Gen Y/Millennials: What I Learned About Innovation From 5th Graders (TheChronicleofPhilanthropy): Are we teaching them, or are they teaching us? 5th graders may know a thing or two about fundraising and philanthropy.
8. Ethics: Don’t Take Credit for the Work of Another (GreaterGoodFundraising): Citing sources has changed over time—now it’s as easy as linking back to the source’s work. But be careful with hardcopy sources where links don’t apply but you still have to cite the source!
9. Donors: 6 Ways to Get Dumped by Your Donors (NonprofitCharitableOrgs): We hear, “don’t inundate your donors with emails”, but looking at data, maybe that’s why we’re losing them! Don’t UNDER-communicate—find the right balance.
10. Fundraising Research: 2013 a Strong Year for U.S. Private Foundatinos, Reports New Study from Foundation Source (FoundationSource): 2013 was a good year for private foundations with endowments growing by 14.1 percent! This makes it the second year of asset growth.