Top Ten (Week of May 14, 2014): 7 Things Every Nonprofit Should be Sharing on Social Media
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Online/Social Media: 7 Things Every Nonprofit Should be Sharing on Social Media (InklingMedia): Stories, need, change, opportunities, images and videos—these are just some of the things you SHOULD be sharing on social media—are you?
2. Donors: The $13 Billion Mystery Angels (BusinessWeek): Three of the most giving angels (to the tune of $13 billion) were revealed after nearly 17 years in “hiding”. See what prompted them to give…and give, and give.
3. Donors: 7 More Philanthropists Sign Giving Pledge (TheChronicleofPhilanthropy): The charity pot sweetens! Seven more philanthropists sign the giving pledge—half of their fortune is now pledged to charity.
4. Fundraising Strategy/Approach: Anatomy Of An Ask (Infographic) (NetworkedBlogs): Making the ask IS kind of like an operation—which is why this infographic on the anatomy of an ask is perfect!
5. Online/Social Media: The Permanent Disruption of Social Media (SSIReview): It’ hard to dedicate specified nonprofit staff to social media, but what if, for one whole day, you dedicated your entire fundraising staff to social media? You could be $114K richer!
6. Fundraising Research: 14 Online Fundraising Figures From 2013 (EleventyGroup): A common theme in these 14 online fundraising numbers from 2013 is “increase”—moving on up! But there’s still work to do.
7. Fundraising Research: The BIG 5 in Fundraising Performance Metrics (101Fundraising): If you’re a “reports” person, you’ll love this! The top five reports you should be analyzing, including volume and expenditure.
8. Management: 5 Tips for Nonprofits to Host Effective Walking Meetings (BethKanter): It’s the season for walking meetings! Yep, it’s a thing—with Spring weather it makes sense to take your business outside. It boosts the mood, and hopefully the money raised in return.
9. Fundraising Strategy/Approach: How This Nonprofit Created a “Game-Changing” Annual Report Infographic (NonprofitMarketingGuide): Annual reports—make them donor-centric, graphic heavy and easily readable. Heck, just make it an infographic!
10. Direct Mail: How to Stand Out With Inventive Direct Mail Pieces (DirectMarketingIQ): Every day we see 2,904 messages, pay attention to 52 of them and actually read four of them. Which means – you have got to stand out with your direct mail! Here’s a hint: go multi-channel.