Top Ten (Week of May 7, 2014): The Quickest Way to Lose a Donor
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Fundraising Strategy/Approach: Content and Curation for Nonprofits - Headlines (Scoop.it): Beth Kanter curated 11 great articles on headlines—showing that an eye-catching headline can make all the different in click-through rates!
2. Major Gifts: What If You Have No Major Gift Officer? (VeritusGroup): There are three key people who can help to carry case-loads when your nonprofit has no major gift officer and everyone is already stretched thin.
3. Younger Donors/Gen Y/Millennials: 8 Ways Nonprofits Can Engage Millennial Donors & Volunteers (NonprofitCharitableOrgs): Are you selfie-savvy? Totes McGoats? Does this sound like jibberish to you? These eight ways to engage next generation donors will help you understand!
4. Fundraising Research: Job Opportunities Abound Overseas for Fundraisers (TheChronicleofPhilanthropy): If you’re a fundraiser in higher education and you’re itching to work abroad, the time is now—report shows new opportunities!
5. Donors: The Quickest Way To Lose A Donor (Fundchat): Nothing can be more annoying than continuously calling someone by the wrong name—especially after they have corrected you! And especially when they’re a repeat donor.
6. Special Events: Crazy Fundraising Events To Raise Money For Charity (SocialFish): Charity events come in all shapes and sizes these days—the sky’s the limit! These “funky” events will give you an inspirational giggle.
7. Donors: What “Donor Centric” Really Means in Fundraising (FutureFundraisingNow): Are you being donor-centric or EGOcentric? This could be a reality check for many!
8. Fundraising Strategy/Approach: Hook, Line and Sinker: How to Retain Donors for Continued Giving (NonprofitHub): Small gifts go a LONG way—sometimes even further than a major gift. If they start small, they may stay small, but continuous small gifts can amount to one large gift in the long run.
9. Ethics: What’s It Really Worth? (GreaterGoodFundraising): Gifts of ANY kind are great, but be careful with in-kind gifts—make sure you know what you’re agreeing to.
10. Technology: 4 Ways to Max Your Mobile for Diverse Demographics (Nten): Are you on a mobile device right now? Most are! Proving that we MUST go mobile responsive with nonprofit websites.
Related AFP ResourcesBuilding Donor Loyalty at the AFP International Fundraising Conference
Charitable Giving Coalition Letter to the President
Charitable Giving, Donor Retention Levels Increasing, Reaching Near Pre-Recession Levels
Growth in Charitable Giving Slowing So Far in 2014 But Majority of Charities Still Raising More Halfway Through the Year
Boost Your Year-End Fundraising with #GivingTuesday