Top Ten (Week of April 16, 2014): 5 Unusual Direct Mail Techniques to Try
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Miscellaneous: A Little Networking Can Go a Long Way…and Make a BIG Difference (AFPCentralFlorida): Sometimes it can pay to talk—literally! Networking is a part of your job that’s fun, usually free and can result in big ROIs.
2. Fundraising Strategy/Approach: If You Can’t Support the Cause, Don’t Take the Job (GreaterGoodFundraising): Be proud of where you work and the cause they support—if you’re not, you shouldn’t work there. Stay true to your ethics!
3. Fundraising Strategy/Approach: What Might One Massive Capital Campaign Do to Local Fundraising? (NonprofitQuarterly): Will the Knight Cancer Challenge diminish local fundraising? What are the implications? Find out more here.
4. Volunteer Management: Nonprofits Will Lose Workers to Business Unless They Feel a Sense of Purpose (TheChronicleofPhilanthropy): Volunteers are going corporate vs. nonprofit—why? For a bigger sense of fulfillment—but how it that possible? Don’t let it happen to you and your nonprofit.
5. Direct Mail: 5 Unusual Direct-Mail Techniques to Try (FundraisingSuccessMag): These unusual pieces may cost a little extra, but they may grab a closer glance from your readers, and ultimately a larger ROI.
6. Technology: We Need Your Feedback: The Crowdfunder Bill of Rights (Kimbia): With new platforms come new challenges—help overcome them by lending your experience to create the crowdfunding bill of rights.
7. Donors: Three Ways to Deepen Donor Engagement (MovieMondays): Instead of spending time asking people for money, spend that time engaging donors in your work. Before you make the ask, make the connection!
8. Online/Social Media: Top 5 Instagram Best Practices for Nonprofits (nptechforgood): Are you using Instagram to your nonprofit’s benefit? Make sure to use it LIVE, tag hashtags and share, like and comment on photos.
9. Email: Make Your Nonprofit Website an Email Capturing Machine (GettingAttention): Email isn’t dead, so you should still be collecting as many email addresses as possible through your website. Placement is key—find out the best practices for securing those emails!
10. Online/Social Media: No Time to Tweet? Twitter in 5 Minutes a Day (WowTheCrowd): Fitting Twitter into your day seems to be essential for nonprofits, but sometimes finding the time is a challenge? Here are some surefire ways to get it done in just five minutes!
Related AFP ResourcesBlackbaud Institute Reveals Key Factors Dramatically Transforming the Donor Marketplace
AFP Statement on President Trump’s 2018 Budget Blueprint
Benchmark Research on Fundraising Shows Contributions to Human Services Organizations (HSOs) Grew Faster Than For All Other Nonprofits
How Nonprofits can Steward More Donors with Stories
Building Donor Loyalty at the AFP International Fundraising Conference