Top Ten (Week of March 17, 2014): When Will the Direct Mail Fundraising Era be Over?
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Technology: 6 Apps to Simplify Fundraising Tasks (ChronicleofPhilanthropy): Apps that every fundraiser on-the-go should have. Cardmunch is great for conferences!
2. Direct Mail: When Will the Direct Mail Fundraising Era be Over? (FutureFundraisingNow): Online fundraising may have grown 13.5 percent in 2013, but that doesn’t mean direct mail is dead. It’s still the “king” of fundraising!
3. Special Events: How to Make the Most of the AFP International Conference on Fundraising (Bloomerang): Tips on how to navigate AFP’s International Conference from fundraising conference ambassadors—tips that you could use when attending ANY conference!
4. Donors: When Personalization Goes Too Far (FundraisingSuccessMag): We constantly bark about the importance of personalization towards a donor, but there is such a thing as getting too personalized. Don’t go too far and “creep” them out!
5. Online/Social Media: 11 Nonprofit Professionals Share Social Media and Technology Advice for Nonprofits via Instagram Video (nptechforgood): 15 seconds, 11 top nonprofit experts on social media and each sharing one piece of advice making for extremely helpful snippets!
6. Younger Donors/Gen Y/Millennials: ‘Pint-size Philanthropy’: Kids Swap Gifts for Donations (ChristianScieneMonitor): We’re starting younger and younger with philanthropy! Admirably so, kids are giving up the chance to birthday presents in order to pay it forward.
7. Email: The Secret to Higher Email Marketing Open Rates (Impactbnd): Marketing emails can equate to more money, but you have to get them to open the email first. Here are five tips for making it happen—including making your subject line more like a blog title.
8. Younger Donors/Gen Y/Millennials: 10 Selfish Reasons to Volunteer for the “Selfie” Generation (DoRightIndustries): If you understand their incentives for volunteering and donating, you’ll have a better chance of reaching them. Find out why they volunteer and how they choose to give.
9. Donors: How To: Legacies 101 (AgentsofGood): It’s a touchy subject—asking someone to leave your organization money in their will. But it can be done gracefully! It’s about explaining the value of their legacy.
10. Miscellaneous: The Science of ‘Paying It Forward’ (NewYorkTimes): Science shows that when you pay it forward to one person it could create a trickle effect—so, in fact, you could be paying it forward to a long line of people. Don’t you want to be responsible for that ongoing domino game?