Top Ten (Week of February 12, 2014): Building Authentic Relationships with Donors
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Year-End Fundraising: Year-End Fundraising Examples and Ideas (TheChronicleofPhilanthropy): Seven innovative year-end fundraising appeals that majorly worked—one appeal brought puppies to YOU!
2. Donors: Building Authentic Relationships with Donors (GetFullyFunded): No need for nerves and butterflies when talking to donors. It’s just like making friends—be authentic!
3. Direct Mail: Rethinking the Printed Newsletter: Did You Jump to Email Too Soon? (NonprofitCharitableOrgs): Direct mail isn’t dead—so don’t let yours die!
4. Online/Social Media: Once You Really Believe, You’ll Do Something (HabitatforHumanity): How one man raised $10,000 in less than two weeks using crowdsourcing—Habitat gave him the tools and he used his network.
5. Small Shops: How Small Nonprofits Can Cultivate Donors and Sponsors (ActivateFundraising): Small but might—eight ways small nonprofits can get donors and sponsors, keeping in mind that fundraising is not ALL about money.
6. Online/Social Media: 6 Ways Nonprofits Can Use Instagram for Fundraising (nptechforgood): With the right enhancement app you can turn an Instagram picture into an ad for your special event, crowdsource campaign, countdown, etc.
7. Volunteer Management: Giving Back By Serving: What You Should Know Before Joining a Nonprofit Board (Forbes): Serving on a nonprofit board is a hefty commitment—current board members will tell you it’s a lot of work! Make sure you’re passionate about the board you’re signing up for.
8. Technology: Ubiquitous Across Globe, Cellphones Have Become Tool for Doing Good (nytimes): The cellphone helps deliver, via text message, water, energy, financial services, health care and even education. With more ‘text to give’ campaigns than ever, the cellphone is one of the biggest means of donations.
9. Online/Social Media: Effective Social Media Campaigns: the Who, What, Where and Why (Slideshare): You and your organization are on social media, but do you use it in your fundraising efforts? Are you making the most of the platforms offered? Find out which are the best fits for your nonprofit.
10. Donors: Are you giving to what you really want to change the world? (havefundogood): “Are you giving mindfully?” Do you give to a cause that you are passionate about? Because that’s what makes you a real philanthropist.