Top Ten: Philanthropy Grew in 2013, But So Did Need
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Online/Social Media: Nonprofits, 2014 is the Year of the Blog. Here’s Why You Can’t Afford to Wait Any Longer (NonprofitHub): The Chinese calendar says it’s the “Year of the Horse”, but in the fundraising world it’s the “Year of the BLOG!”
2. Fundraising Research: Philanthropy grew in 2013, but so did need (HeraldOnline): The battle of supply and demand—giving numbers are up, but so if the need for fundraising. The fundraising supply has to outweigh the higher demands!
3. Donors: 7 Steps to Charitable Giving Fitness Plan for the New Year (KirklandPatch): Setting New Year’s resolutions to get into shape? Make sure that includes your charitable fitness too!
4. Major Gifts: 2013’s Biggest Gifts Signal Rebound (TheChronicleofPhilanthropy): Big gifts make a BIG comeback, which in turn make a big impact.
5. Fundraising Strategy/Approach: The Surprising Power of Promotional Products (Boss.Blogs.NYTimes): It’s in the little marketing items that are constant reminders about your organization—like letter openers and pens.
6. Online/Social Media: It is time to start using Pinterest at your nonprofit? (SmallAct): A new hobby (or obsession, as some say) for your nonprofit to start in 2014—Pinterest!
7. Donors: Donor fatigue can hurt charities’ solicitations (AppletonHub): Like the Winter blues that come from daylight savings, donor fatigue also strikes heavy after the holidays.
8. Online/Social Media: 6 Keys to Engage Seniors Online (TargetMarketingMag): In 2013 we concentrated on reaching the next generation online, but in 2014 we need to concentrate on seniors—they’re online too!
9. Volunteer Management: Getting Board Members to have Fun with Fundraising (MovieMondays): Getting your board involved in the dreaded fundraising process—contrary to popular belief, it can be FUN!
10. Fundraising Research: Komen cancer group sees big drop in contributions, ties fall to Planned Parenthood dispute (PendletonTimesPost): Susan G. Komen donations suffer, dropping 22 percent—speculating that it’s due to their actions against Planned Parenthood.