I wish I thought of that! (IWITOT)
By Malinda DenBok
How many times have you thought, “That is brilliant. I wish I had come up with this!” or “Wow. This may change the way we do things from now on.”
These moments in the fundraising world happen when a corporate sponsor meets a charity and their mission aligns so perfectly that the cause marketing campaign is undeniable. It happens when you receive a piece of direct mail and have donated before you even realize it, thanks to the powerful P.S. message. It also could even happen as a result of that perfect stewardship piece for a major donor that ends up changing all your stewardship pieces across the organization. However it happens, change is inspired.
At the upcoming AFP Congress, Nov. 18-20, twelve renowned fundraising professionals will each share the story behind an innovative idea that they feel has changed the face of the industry. At the I Wish I Thought of That (IWITOT) presentation, each panelist will share something from the fundraising world that truly inspired them and even perhaps changed the way they were fundraising. You will be truly inspired to accelerate change in your organization as you benefit from their learning.
The session will be lead by Ken Burnett, well-known as a writer, communicator, mentor and inspirational speaker. Ken began his fundraising career in 1977 at ActionAid, where he later served as chairman of trustees from 1998 to 2003. He is author of several books on donor development and communication, including Relationship Fundraising and The Zen of Fundraising.
Now more than ever, fundraisers are being asked to succeed in a rapidly-changing and complex environment. Congress will give you the tools you need for success. Over 100 sessions are being offered at this three-day conference. Come and hear from some of the most creative and stimulating voices in the fundraising business and get ahead with your career.
Register today! http://afptorontoevents.info/congress/registration-information/
Malinda DenBok is the Online Community Coordinator at The Princess Margaret Cancer Foundation where she has worked for the past two years. She is passionate about the nonprofit sector and graduated from Humber College's Fundraising and Volunteer Management post-graduate program. She loves connecting with the community through social media and is a volunteer with the marketing committee for Congress 2013. You can find her in the twitterverse at @malindadenbok