Top Ten: How To Replace Your Donors With Younger Donors (Oct. 30, 2013)
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Younger Donors/Gen Y/Millennials: How to replace your donors with younger donors (FutureFundraisingNow): When they say “younger donors”, what they mean is 50, not 29. 50 is the new 30 in fundraising!
2. Fundraising Research: Charity Navigator Makes Hotly Debated Move to Rank Nonprofits On Results, Not Just Overhead (HuffingtonPost): The ’50 Worst Charities’ list has gone from gossip to action. Charity Navigator incorporates new nonprofit results in their report to show impact.
3. Special Event: #GivingTuesday Movement Grows in Western Hemisphere as Latin American Partners Lead the Way (VideoBasedTutorials): It’s getting bigger…and closer! Giving Tuesday spreads as Dec. 3 nears.
4. Fundraising Strategy/Approach: Red Cross to make changes in disaster fundraising (Finance.Yahoo): Criticism leads even the Red Cross to become more transparent about their gifts from donors after disasters.
5. Fundraising Strategy/Approach: Nine Words That Will Strengthen Your Nonprofit Messaging (Social.Razoo): Kind. Caring. Compassionate. Helpful. Friendly. Use these words and more to enhance your nonprofit messaging!
6. Online/Social Media: Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014 (NPTechForGood): The number one reason why you must mobilize your nonprofit’s web in 2014? It will RULE all forms by 2014.
7. Fundraising Research: A Billion + Change Celebrates Pro Bono Week (CaseFoundation): [Infographic] In today’s world we need acts of pro bono more than ever—good thing pro bono work has risen to 50 percent for nonprofits since 2008.
8. Donors: Working the Room (FundraiserBeth): Walk in to a special event, scan the room, zero in on a donor—now it’s time for the confidence to kick in. Key to working a room: preparation.
9. Special Events: Branding for Nonprofit Fundraising Events – Part 1: Party with a Purpose (NonprofitMarketingGuide): It’s all about the BRAND! Determine your brand and then carry it throughout everything you do—especially a special event.
10. Fundraising Research: Infographic – From letterbox to inbox 2013 (DMA): Snail mail still prevails! This research shows that potential donors are guilty of deleting appeals from their email inbox faster than they throw away tangible direct mail.