Top Ten Things: Shutdown Brings Combined Federal Campaign to a Standstill (Oct. 16, 2013)
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Special Events: National Estate Planning Awareness Week, October 21-27 (TheFinancialAwarenessFoundation): Over 120,000,000 Americans do not have an up-to-date estate plan to protect themselves and their families—don’t be one of them. Celebrate National Estate Planning Awareness Week with your OWN estate plan!
2. Donors: Wealthy Donors Don’t Get Giving Advice They Want (Philanthropy): It’s time for financial advisors to brush up on their philanthropy skills! Maybe that’s who fundraisers should be talking to, instead of just donors.
3. Email: Better Subject Lines and Headlines: Fill in the Blank Worksheet (NonprofitMarketingGuide): Creating the best attention-getting subject lines. Fill-in the blank—nonprofit madlibs!
4. Donors: Top Tips for Engaging Donors During #GivingTuesday (eJewishPhilanthropy): Three tips on how to make your nonprofit uber appealing on Giving Tuesday! Start now and let your donors know about it.
5. Direct Mail: Campaign of the Year: Ronald McDonald House Charities (FundraisingSuccessMag): A tiny preemie hat inside a direct mail piece helped Ronald McDonald House Charities sky-rocket a campaign. Tell a story!
6. Online/Social Media: Using Vine & Instagram to Market Your Nonprofit (StayClassy): Seven was to use Vine and Instagram to tell your nonprofit’s story. Because a simple clip can go a long way to someone’s heart!
7. Online/Social Media: 3 Things That Should Be On Your “Donate” Web Page (MovieMondays): Donation pages are changing as fundraising and technology change. Find out the three things you should definitely have on your nonprofit’s donation page today!
8. Government Relations: Shutdown brings Combined Federal Campaign to a standstill (WashingtonPost): A lifeline to many Washington area charities, as the Combined Federal Campaign is shutdown so are fundraising events in the DC area.
9. Year-end Appeals: 6 Ways to Raise More Money with your Annual Fundraising Appeal (Clarification): Most of you are deep into your year-end appeal planning. Take these six things into consideration to make sure you get the most out of your appeal!
10. Direct Mail: What Every Non-Profit Ought to Know about Direct Mail Fundraising (TheFundraisingAuthority): Making the investment up front for direct mail may be scary, especially when email is free—but you should take the risk, because it more than pays off in the end.