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Snail Mail Isn’t Dead—Direct Mail is a Hot Topic on AFP’s LinkedIn Group-On Fundraising

Resource Center - Foundation

With year-end appeals right around the corner you might be wondering the best way to make your last appeal of 2013. One thing is apparent based on the discussions on AFP’s Official LinkedIn Group-On Fundraising: direct mail is far from dead.

Discussions on direct mail range from whether you should be handwriting and personalizing the envelopes addressed to your donors, to whether anyone in the nonprofit sector is using “decoy” addresses to monitor direct mail delivery. Several other discussions on this hot topic are roaming the AFP LinkedIn Group— make sure to help a fellow fundraiser and chime in. You may learn a thing or two about new trends for your own direct mail…

And what better time to brush up on direct mail trends than during year-end appeals season? Speaking of—when SHOULD those year-end appeals be mailed out? According to this discussion on LinkedIn, many of your colleagues think you should be gearing up your year-end appeals before you carve that turkey. Several commenters say they send their first appeal before Thanksgiving, and then again right after. Read through the lively conversation for more tips and tricks on year-end appeals.

Though year-end appeals have you consumed with closing out 2013, make sure you’re also looking towards the future of your nonprofit. Many of you are likely well into the planning for your 2014 budget—care to share some insights on how you’re forecasting for future years? Are you accounting for the majority of your revenue to come through the internet? Ease into the planning for future years alongside your colleagues in an open discussion.

With over 17,600 members in AFP’s Official LinkedIn Group-On Fundraising, it’s a swap-meet of fundraising techniques, do’s and don’ts, and pleas for guidance. Join the conversation!



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