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We Crossed the “Bridge” and Found a Ton of Nonprofit Takeaways on The Other Side

Resource Center - Foundation

The 2013 Annual Bridge to Integrated Marketing & Fundraising Conference—hosted by the AFP Washington D.C. Metro Area Chapter and the Direct Marketing Association of Washington sold out with a record number of attendees at 1594. If you were unable to attend this lively conference, we’ve compiled some of the highlights to provide a little piece of the “bridge”, right at your fingertips! 

Brought to you by over 65 sponsors, attendees were provided with 13 tracks, more than 70 education sessions, three pre-conference intensives and more than 110 companies exhibiting in the Solutions Showcase. Among the educational and networking opportunities, takeaways flying left and right—and we were there to catch a few! Our takeaways include: links to more detailed information about some of the topics, samples that you can use NOW, inspirational guidance to help you be the best fundraiser and/or marketer that you can be and informational one-liners that will get you thinking!

1.)   The workshop: Is It Time to Rethink Your Website?—conducted by Farra Trompeter, vice president of Big Duck, and Kira Marchenese, senior director of digital platforms and strategy with the Environmental Deference Fund—provided a handy infographic for you to roll through and help gauge whether your website is measuring up, or not.

2.)   Litle & Co. helped attendees maximize their donor lifetime value with their session, Sustaining Your Sustainers: Growing Donor Lifetime Value. Get more tips on achieving this task—like using readily available payment related tools specifically for nonprofits—here.

3.)   This may seem obvious, but @bellabailey reminds us that 80 percent of your donors want to SEE your organization’s impact on your website. It makes them feel good! 

4.)   Are you checking your list, and checking it twice? RedEngine Digital provided this FREE multi-channel campaign checklist: The Holy Grail Checklist: Planning An Integrated, Powerful Multi-Channel Campaign.

5.)   If your nonprofit isn’t on social media, maybe this will convince you: 27 percent of boomers, 47 percent of Gen X and 55 percent of Gen Y follow charities on social media.

6.)   Five signs to pull the plug on your fundraising campaign: 1. It isn’t performing; 2. It’s tanking; 3. There’s no money to support it; 4. There are no actions to support it; 5. There’s no money OR actions (double fail).

7.)   Principal Sarah DiJulio and senior vice principal Steve Daigneault with M + R Strategic Services hate to burst your bubble but some of your tactics to secure multi-channel donors just don’t work. After spending a year digging deeper into multi-channel fundraising, they figured out what does and doesn’t work. Learn from their trial and error—they even provide a free whitepaper on multi-channel marketing!

8.)   In email communications, the “from” and “subject” content matters more than ever. @Bethbrodovsky provides a snapshot of a slide that explains the perimeters that you should follow for your “from” and “subject” lines.

9.)   What gains more attention—a reminder invoice or the final notice? The final notice! That reminder holds a 19 percent higher return rate and a 12 percent higher average gift, compared to a simple invoice reminder notice. So get serious and send that final notice.

10.)  A recap from the opening general session speaker—Cheryl Strayed, author of Wild: From Lost to Found on the Pacific Crest Trail—who explained to the audience that the path to success often looks like failure.

That’s certainly not “all she wrote”, so stay tuned for more insight from the Bridge Conference next week!

Don’t miss your chance to build the bridge between fundraising and marketing next year—keep an eye on their website for coming information! They are now accepting speaker proposals for the 2014 conference—the deadline is October 4, so submit today



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