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FREE WEBCAST – The Psychology of Giving

Resource Center - Foundation

At the recent AFP Banff Compass, The AFP Foundation for Philanthropy – Canada and Mackenzie Investments sponsored a webcast of William Bartolini’s plenary session on understanding the nuances of face-to-face fundraising.

“We hand-selected a session that we believed would be applicable not only to fundraisers but also to chief executives and volunteer leaders,” says Scott Decksheimer, Chair, AFP Foundation for Philanthropy – Canada. “We invite all AFP Canada members to let their colleagues know the webcast is still available for viewing and warmly thank Mackenzie Investments for their support of this special event.”

As associate vice president for development, schools and units at George Washington University, William Bartolini, ACFRE, PhD, directs the efforts of most of the colleges and schools, as well as the Melvin and Estelle Gelman Library, Athletics, and the Mount Vernon campus. Most recently, Dr. Bartolini was a consultant who has also held positions of leadership at Recording for the Blind & Dyslexic, Northeastern University and Kent State University. He has a Bachelor’s of Science from Ball State University, a master’s degree from Indiana University and a doctorate from Kent State University. He is a former board member of the International Association of Fundraising Professionals.

Session summary

Development officers engaging in face-to-face solicitations are always looking for silver bullet phrases: those golden words that entice donors to make big gifts. But there aren't special words that work for everyone. Rather, we need to understand the predispositions prospects bring to the conversation, what motivates them to give and the elements that are part of their decision making.

Target Audience: Fundraisers, CEOs and board members of nonprofit organizations

To view the webcast, go to

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