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AFP Leading, Innovating in Social Media

Resource Center - Foundation

AFP Chief Marketing Officer Scott Pearl (@scottpearlmktg) is the top-ranked association CMO on Twitter, according to Social Media Marketing magazine—another sign of AFP’s increasing leadership in the areas of social media.

The association is in the middle of a significant new media campaign designed to reach out to both fundraisers and those within the charitable sector, as well as donors, volunteers and supporters outside the sector.

According to Social Media Marketing, Pearl was ranked number 40 overall on the list of chief marketing officers who provide useful content, engage with followers and understand the medium, and the highest ranked individual working in the nonprofit and association sectors.

“It’s a great honor to be on the list,” says Pearl. “But it’s really about how we can use this recognition—and our social media resources—to better serve fundraising, our members and all of those involved in philanthropy.”

Currently, the association’s  official Twitter handle (@AFPIHQ) has over 8,600 followers, and @AFPIHQNikki, AFP’s social media commentator, has more than 550 followers. Both are important ways AFP keeps members and others updated on important news and trends, and members are encouraged to follow them.

Nikki’s Notes, AFP’s new weekly video series, has reached more than 7,200 views. The videos feature interviews with leaders across the nonprofit sector and within the fundraising profession, as well as AFP staff members discussing their work and how they’re supporting the fundraising community.

AFP's Twitter outreach adds a new layer to the association’s already-strong presence in the social media sphere, including AFP's well-established Facebook pages and Linkedin community, and comes on the heels of a very successful Instagram competition leading up to AFP’s recent 50th International Conference on Fundraising in San Diego.

“Philanthropy and fundraising affect everyone, and our goal is to position AFP as a resource not just for fundraisers, but for supporters who believe in our causes and want to learn about wise giving, charity operations and other issues,” says Andrew Watt, FInstF, president and CEO of AFP. “We’re committed to expanding our new media work and finding new ways to provide education and training to fundraisers, donors and others.”



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