Ten Things You Might Have Missed (June 12, 2013)
There’s so much information online that you’re bound to have missed some of it, especially over the holidays. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Want Charities to be Evaluated Based on Impact? Be Careful What You Wish For (NonprofitQuarterly): Impact vs. Accounting – How do you/should you measure your nonprofit?
2. Why free isn’t free: The unrealized costs of free technology to nonprofits (InsidePhilanthropy): Is “free” technology costing you more in the long-run? What’s the best method for your nonprofit – time or money?
3. Ask an Expert: How to Raise Money With a Newsletter (Philanthropy): You asked and Tom Ahern answered—raising money with a newsletter: Print, Email or Both?
4. Slowing Down the (Donor) Revolving Door, Part 2 (FundraisingSuccessMag): Pamela Barden is back at it and this time it’s about multi-gift donors!
5. I Won’t Support My Grandma’s Nonprofit (GettingAttention): Time to “wake-up”—insight from Millennial giving.
6. 2013: The Year of Donor Retention (Bloomerang): Are you doing your part to contribute?
7. Charitable Giving to Religion Up Only Slightly for Large Organizations, Down Second Year for Smaller Nonprofits (ChristianNewswire): Small nonprofits remain in tough giving times—according to ECFA’s newest report—while large nonprofits see slight increase.
8. Four Challenges to Effective Content Marketing for Membership Recruitment (MembershipMarketing): Four tips on how to perfect the Content Marketing Strategy for those seeking your organization’s membership content.
9. Ugly direct mail works (Oneicity): Get UGLY! With your direct mail, that is. Ugly gets attention, get the open, and maybe even gets the gift!
10. What the latest online trends mean for your cause (NonprofitMarketingBlog): 2013 Internet Trends Report shows mobile and rich content are up, sharing and connectivity have broadened, and ease of findability can either complicate or help.