Ten Things You Might Have Missed (January 2, 2013)
There’s so much information online that you’re bound to have missed some of it. Here’s some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
1. Don’t Look Just at the Short-Term Battle Over Charity Tax Breaks (The Chronicle of Philanthropy): An op-ed by AFP President and CEO Andrew Watt, FInstF, about the long-term discussion charities need to be having about philanthropy.
2. Fiscal Cliff Deal Could Hurt Charitable Giving (The Chronicle of Philanthropy): Legislation the Congress passed Tuesday to avoid the fiscal cliff limits how much wealthy people can claim in deductions for charitable contributions and other spending when they itemize their tax returns.
3. 85 Low-Cost or Free Web-Based Tools for Nonprofits (Nonprofit Tech 2.0): Must-read piece on useful (and fun, but not-so-useful) tools on the Internet.
4. How Giving Became Cool (The New York Times): How Ted Turner’s gift to the United Nations changed the public’s view of philanthropy.
5. 5 Nonprofit Trends to Watch in 2013 (Huffington Post Impact): One take on 2013 nonprofit trends—many more to come. We like the part about decreasing emphasis on overhead and more focus on outcomes.
6. Kids and Philanthropy: Teaching Your Children To Be Charitable (Beth’s Blog): Nice piece on getting kids more involved.
7. 7 Ways to Use Humor in Your Online Marketing (Mashable): Do you like to laugh? Guess what: so do your customers. And because these people face a constant barrage of Facebook posts, tweets, YouTube videos and emails every day, making your marketing fun can go a long way towards capturing their attention.
8. Will Nonprofits Raise Money on Social Media in 2013? (frogloop): Perspective on using social media to raise money in 2013. The takeaway: focus on social networks!
9. 200 More Email Subject Lines from End of Year Fundraising (npENGAGE): Findings and best practices revealed from an analysis of200 email subject lines sent by charities in the month of December.
10. Is It Okay to Thank People by Email? (CostcoConnection): Debate, from a for-profit perspective, on the etiquette of thanking people via email.