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AFP eWire Canada - November 20, 2012: Print Version

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Joining us in San Diego will be Bert Jacobs, half of the brother duo behind the “Life is good®” apparel company. He and his brother took a simple idea—that an optimistic attitude can make a real difference in the world—and turned it into the Life is good® Company. Life is good® represents the Jacobs brothers’ values in its emphasis on creating a rewarding and fulfilling work experience for employees. These values carry over into the brothers’ philanthropy. Since 2004, Life is good Festivals have raised more than $4 million to help children overcome such life-threatening challenges as violence, illness, and extreme poverty. The brothers have now founded the Life is good Kids Foundation, to coordinate their work on behalf of children.

This year, our goal is to engage and re-energize our profession. Join us and be a part of our efforts to create balance, focus on critical priorities, and simplify complexities—we’ll explore what it means to be Doing The Right Things…Right! 

Go to for more information and register TODAY! See you in San Diego in 2013! 

Top Stories

Turning Challenges Into Opportunities: Fundraising in a Diverse Community 

There is no doubt that fundraising has its challenges. Everyday fundraisers face an uphill battle to meet the needs of organizations who are worthy of every dollar raised. How do we overcome these challenges? Well, we do a lot of research, we ask questions, we meet with stakeholders who have a vested interested—but most importantly, we listen.

At The Scarborough Hospital, we’ve been listening to our community for quite some time now. As a hospital serving a population of 650,000 where more than 60 per cent of its residents are born outside Canada, we have had our share of challenges both on the hospital side and with fundraising. 

In 2006, IPSOS Reid dubbed Scarborough the most diverse community in the world. Why was this fact important to us? First, we didn’t know who our community was. Second, we couldn’t communicate with our donors and patients as more than half spoke a first language other than English or French.  And third, the hospital wasn’t meeting the needs of the majority of its patients. The food that was served was unfamiliar and the hospital gowns were humiliating and not modest. These issues did not bode well for us as fundraisers.

As a foundation, we were struggling to communicate with potential and current donors. We thought that our message was quite clear: hospitals need donors to help purchase much needed medical equipment. This message did not seem to resonate with our community. After many discussions with community groups it was immediately apparent why we were struggling. This is what we heard: “Health care in Canada is provided by the government. The government will pay for new equipment. Why are you asking me for money?” 

It really is about building relationships

We have found that relationship-building has been the key to success at The Scarborough Hospital and its foundation. In particular, the hospital’s relationship with its patients is where the foundation’s success began. At The Scarborough Hospital, it is called the “patient experience.”  Once the hospital began working with local Mosques and Imams, we started serving Halal food to the patients. Once we understood why the hospital gowns were immodest, we started to pilot modesty gowns that cover the entire body of our female patients. The hospital has listened and has built this great relationship with the community. The relationship was so great that the Muslim community presented an award to hospital president and CEO Dr. John Wright for contributing skills, talents and energies towards a healthier society.

On the fundraising side, our donor acquisition is based entirely on former patients from the hospital. We have learned, by attending cultural events at both the hospital and through the community, that the use of language is crucial to building relationships. In turn, we have had to adjust some of our programs in order to educate and communicate with our diverse community.

We have translated our patient acquisition mailing into Chinese and are currently working on having it translated into Tamil. We worked with one of our local mosques and had created a brochure highlighting issues of interest at the hospital to the Muslim community for a joint mailing during the holy month of Ramadan. We have also realized that having “grateful patient” and memorial/tribute information scattered around the hospital may mean something to us as fundraisers, but really doesn’t mean much to others. Each culture treats death in a different way, and it is our job to learn and respect these customs.

Understanding cultural beliefs

As mentioned earlier, we have attended many cultural events as a way of introducing ourselves to the community and expanding on the relationships that the hospital has built. My first experience attending a Muslim event was earlier this year.  I didn’t realize that there are many customs that are required to be followed, mainly out of respect to the group. Thankfully, as a hospital in a diverse community, we are fortunate to have a “director of diversity, equity & stakeholder outreach” on staff who can be consulted on what to expect at a Muslim event.

Out of respect, women are asked to wear Hijabs, a scarf that covers the head, as well as modest clothing. Men and women, or brothers and sisters (as commonly referred to in the Muslim culture), enter the mosque at separate entrances and once inside sit in different or divided rooms. I thought that this would be difficult as some of my guests were males which meant that I couldn’t speak to them.  That thought changed as I met new sisters who were interested in hearing the story of The Scarborough Hospital. This was all part of understanding the customs and beliefs of our community.

Diversity and fundraising

Why is this important to all of us as Fundraisers? Well, here are some facts:

  • By 2031, the projection by Statistics Canada is that one in three Canadians will belong to a visible minority.
  • More than 60 percent of Toronto’s population will belong to a visible minority in 20 years.
  • South Asians, those with origins in India, Pakistan and Sri Lanka, will make-up the largest visible minority group.

We at The Scarborough Hospital have embraced these facts. We do not think in terms of “us” and “them.” We view each other as partners working towards a common goal. In 2008, after extensive community consultation, The Scarborough Hospital launched its new Vision: “To be recognized as Canada’s leader in providing the best healthcare for a global community.” 

As a foundation, we have learned that before we send out a direct mail piece or hold an event, we must check the calendar to ensure that we are not encroaching on a cultural event being held at the same time. We look at each program to ensure that words are used carefully and there is no hidden meaning. We learn to say what we mean and be direct.

In October, AFP launched a new program in training and development on diversity and inclusion issuesThis three-year project will focus on understanding the giving traditions and interests of a wide range of communities in Ontario. Organized by the AFP Foundation for Philanthropy Canada, in cooperation with its Greater Toronto and Ottawa chapters, the project will offer in-depth inclusion-oriented education, training and networking activities for Ontario-based non-profit leaders, fundraisers, volunteers and donors.

This is fantastic news for all fundraisers. This initiative will allow us to take the work we have been doing with our diverse communities to the next level.

It isn’t just the community of Scarborough that will face diversity challenges. All of us will, and when you do, keep these things in mind:

  • Remove the barriers – don’t stereotype or make conclusions
  • Recognize and respect that there are differences
  • Find a commonality with each cultural group – there will always be at least one
  • Build partnerships with leaders within the community

Michele Varela is vice president of philanthropy at The Scarborough Hospital Foundation where she works with groups from the Chinese, Muslim and Tamil communities. Michele has found that each cultural group brings new ideas and insights on how to fundraise in a diverse culture. It is fascinating work. You can contact Michele at


What Does It Take to Make and Build Your Career as a Fundraiser? 

by Mary Deacon

In the social-profit sector we strive to make a difference. We spend much of our days at our workplaces because we want to make the world a better place, while still yearning to make enough money and see a clear path to our dream job. But creating that balance doesn’t happen on its own. In the rush of our daily roles and responsibilities, we have to take charge of reaching our goals.

It starts with self-awareness. Most of us get a job right out of school because we really just want to be employed and not living at home anymore. It usually takes a few years for us to realize what’s working and what isn’t; what we like and don’t like; how we want to be managed; how we work in a team; what kind of leader we want to be and what environment we thrive in. In many cases, the realization that we should be paying attention to these factors doesn’t hit us until our second or even third professional role. It’s critical to our personal growth to increase our self-reflection and pay attention to the details.

To find long-term success in your career, you need to know what motivates you and drives your sense of success and happiness. Getting to that final destination is a journey that requires us to take a systematic and thoughtful approach that will yield a long and fulfilling career. Like any journey, it’s always good to start with a plan and a map.

Try a Career Map

Many years ago, I was fortunate to be introduced to career mapping by Tara George, MBA, CFRE, and senior vice-president & lead consultant-search practice at KCI. I was contemplating a work/life shift and became an avid fan of Mind Mapping® after realizing the potential of using the left and right brain approach to problem solving.

Career mapping provides you with the opportunity to facilitate choices, based on your individual talent and the potential directions that your career can go. It helps you to better understand what competencies and skills you have, which ones you need to develop, and what steps you need to take to move forward to your ideal job. In her article The Importance of Career MappingCaela Farren, Ph.D., articulates that there are nine critical elements of a career map: purpose, behavioral strengths, profession-centered competencies, business competencies, leadership competencies, functional accomplishments, career paths, developmental experiences and formal education.

Do you know what you’ve accomplished thus far in your career? What is your 30-second elevator pitch? If you can’t communicate your successes in a clear and meaningful way, it’s time you took a few minutes to reflect.  What have you accomplished? What does success look like for you? What makes you most proud? It’s important to measure your successes both qualitatively and quantitatively, and have the ability to elaborate on them with a quick story or example to bring them to life.

Taking the time to think through where you are currently in these areas, and where you need to get to, will help you to build a concrete plan to move you more strategically through your career decisions.

Be a Volunteer

I’ve been volunteering since I was 15 years old, and I’ve learned that the only way to master my work was to practice it over and over again. The social-profit sector has grown so significantly in the past 25 years that you must make investing in yourself a priority. Whether you’re participating in a local AFP conference, taking a certificate program like those offered at Humber College or Ryerson University, working towards your CFRE or a master’s degree like the MA in Philanthropy and Nonprofit Leadership at Carleton University, the need to expand your knowledge and understanding of the sector is essential to providing depth to your practice.

Getting out and volunteering is equally important. Are you serving on a board or committee? What are you doing for fun? Look to create opportunities to build skills beyond the ones defined in your current role. Being able to show that you are a passionate learner and that you can transfer learning into your professional role is an effective method to demonstrate to your current or future employer that you’re ready for the next opportunity.

I’ve been actively volunteering with AFP for over ten years and been incredibly fortunate to meet colleagues from around the globe, many who have become close friends. Opportunities to expand my knowledge, skills, professional capacity and, most importantly, my personal network have all been wonderful benefits to giving back to the sector. We often hear from volunteers that they get back so much more than they could ever give, and I can attest to that same experience with my years of service to AFP.

Volunteering and continued professional development are also great ways to build your network. Taking the time to build relationships and know the leaders in your own organization (and across the sector) provides you with a wealth of knowledge and access to years of experience to learn from. Meeting formally or informally with your peers provides a rich opportunity to learn and problem-solve from shared experiences.

An additional benefit of engaging in the sector is the opportunity to learn from the generation that came before you. In many cases, just getting out and being active as a volunteer can provide you with opportunities to build formal and informal mentorships. Canada’s social-profit sector is evolving at a fast pace, and the wisdom from current sector leaders can inform and shape the future direction of the sector – a future you will hopefully help create.

Longevity and Relationship Building 

With our sector evolving so quickly, longevity in your job matters. If you look at your resume, do you have a different job every year to eighteen months? The social-profit sector is known for having poor retention rates. According to Penelope Burk at Cygnus Applied Research Inc., “87 percent of top development execs agree that the rate of staff turnover in fundraising is a problem.”   In order to better steward donors while building a long-term career in our sector, take time to consider what culture you thrive in. Being able to stick it out through the tough times demonstrates leadership, and that is one of the best attributes you can have as you’re developing your career.

We know that successful fundraising is about relationships, and those don’t happen overnight. At the 18-month point, you’re just getting through your learning curve, getting to know your donors and hitting that sweet spot of efficiency and effectiveness. It doesn’t serve you, your donors or your organization to move on because of the lure of a little more money.  Longevity goes a long way in helping you develop your practice and increase the depth of your relationships with colleagues and donors.  Making a meaningful difference and doing the job you were hired to do will ultimately benefit you, and the sector, long-term.

Choosing to work in the social-profit sector is a very intentional choice. Taking the time to be reflective, plan your course, invest in yourself, give back to the sector, build your network and grow with each role will help you to build a long and fulfilling career.

Tania Little, CFRE has been involved in the social-profit sector for over twenty-four years and has worked as a professional fundraiser for more than fifteen. Prior to joining Second Harvest in 2011, Tania worked as a consultant and in progressively senior development and marketing roles on campaigns ranging from $3 – $260 million.

Tania is actively engaged as a volunteer currently serving on the Association of Fundraising Professionals (AFP) International Board of Directors and is the incoming Vice Chair of Professional Advancement (as of Jan. 1, 2013), as the Treasurer for the AFP Foundation for Philanthropy – Canada and on the AFP Canadian Government Relations Committee.

Contact her,


Celebration of National Philanthropy Day® Celebrations a Huge Success!

Propelled by legislation making Canada the first country to make National Philanthropy Day®, AFP chapters and Canadians across the nation took their celebrations of giving and volunteering to new heights.

In honour of Parliament permanently marking Nov. 15 as National Philanthropy Day®, AFP worked with TELUS to help increase awareness of the day and the importance of philanthropy in Canadian communities.

A new National Philanthropy Day® website was unveiled ( featuring information on fundraising and philanthropy in Canada, wise giving tips and stories about outstanding donors, volunteers, corporations and foundations and others involved in the charitable sector.

On Nov. 15, AFP and TELUS invited Canadians to tweet their philanthropic ideas and activities to the hashtag #npdTELUS.  The five most innovative and inspiring ideas for changing the world will earn the Tweeters a $500 donation to the charity of their choice. Countless tweets were received, and the winning tweets will be selected in the coming days.

"Canadians are doing extraordinary things every day to help their neighbours, their communities and the world,” said Andrew Watt, FInstF, president and CEO of AFP. “Through the How Are You Changing the World campaign and thanks to our partnership with TELUS, we hope to bring Canadians together through technology so they can get inspired by what others are doing. TELUS was the first ever Canadian company to win the prestigious AFP Award for Outstanding Corporation for their philanthropic efforts, so this partnership was just natural for us."

In addition, AFP continued its partnership with The Globe and Mail on a National Philanthropy Day® supplement focusing on key issues and trends in fundraising and highlighting the good works of many individuals and organizations across the country.

Bill S-201

Bill S-201, the bill to make National Philanthropy Day® permanent, was sponsored and championed by Senator Terry Mercer. The bill received its Third Reading in the House of Commons on Monday, November 5. Royal assent is expected during the next couple of weeks.

“I’m humbled that so many members of Parliament rallied around this bill and the cause of philanthropy and charity,” said Senator Mercer. “I'd like to thank my good colleague, Geoff Regan, for championing the bill on the House side.  His work in pushing the issue was invaluable. I also want to thank members of the Standing Committees on Canadian Heritage and Social Affairs, Science and Technology. I hope this bill will spur more Canadians to see how easy and important it is to give and volunteer, and how fulfilling and inspiring it can be to help our neighbours.”

Canada is the first country to permanently recognize National Philanthropy Day since its creation in 1986. In 2009, the Minister of Canadian Heritage declared Nov. 15 as National Philanthropy Day. Bill S-201 makes that proclamation permanent.

“With the passage of this bill, Canada has taken a leadership role in world philanthropy,” says Andrew Watt, FInstF, president and CEO of the Association of Fundraising Professionals, which is the primary sponsor of NPD. “This recognition of NPD underscores just how important giving, volunteering and engagement has become to Canada, and we hope this moment will encourage more Canadians to get involved. We are also grateful for the work of Senator Mercer, who has led the charge on NPD recognition for several years—this is only happening because of his dedication and leadership.”

Senator Mercer and AFP chair Andrea McManus, CFRE, were honored for their work in pushing Bill S-201 during a National Philanthropy Day® celebration on Nov. 15 with the AFP Calgary Chapter.

Also on National Philanthropy Day® this year, noted philanthropist and charity supporter Don Johnson spoke to the Economic Club of Canada about how government should work with charities and donors to help unlock more private wealth for public good. Mr. Johnson discussed several giving incentives that Parliament should pass in order to encourage more charitable giving in Canada.

How was your National Philanthropy Day® experience? Email us and let us know what you did, how you celebrated and/or how your chapter event went!


Community News and New Ideas

Holding Donor Summits to Build a Philanthropic Culture

How “donor-centred” is your organization in both approach and activities? In the most recent issue of KCI’s Philanthropic Trends Quarterly, it is suggested that holding regular “Donor Summits” may be the answer to creating a donor-centred culture that is both explicit and intentional.

The idea is to involve all functions of the organization (development, communications and operations) with the goal of exploring a donor’s experience and engagement with your organization. The outcome of the summit should address three things:

  1. Alignment of staff in answering the question of “what do we want our donor experience to be?”
  2. Using the answer to question one, articulate the activities and touch points that will animate the donor’s experience.
  3. Explore the possibility of creating an ongoing “Donor Council” to serve as the group that initiates and monitors the findings of the Donor Summit to ensure that donors and their experience stays top of mind.

There’s an added benefit to holding a summit and forming a Donor Council. They can be helpful in breaking down organizational silos that tend to naturally occur in most organizations.

Read the full publication at Philanthropic Trends Quarterly.


AFP Chapter Presidents in Canada Speak Out about National Philanthropy Day®

Earlier this month, Parliament approved a new bill that will make Canada the first country in the world to honour the work of charities, donors, volunteers, corporations and foundations by permanently recognizing November 15th as National Philanthropy Day® (NPD).

AFP eWire Canada asked AFP Canadian chapter presidents: What does the approval of Bill S-201 say to you about the importance of philanthropy in Canada and how can AFP members make the most of this annual event?

Here’s what they had to say -

“It is no surprise to me that Canada is the first country to permanently recognize National Philanthropy Day. Canadians place great value on philanthropy and the fundraising professionals who honour them by pledging to protect their intentions.”

Edie Newton
President, AFP Newfoundland and Labrador Chapter


“National Philanthropy Day reflects the very best of Canada. It is our chance to really celebrate what makes us proud to live in Canada, a country where we encourage social activism, teach our young people the value of volunteerism and celebrate our differences as we celebrate what makes us one. As AFP members we will formalize our recognition of National Philanthropy Day, a day that we have celebrated before in anticipation of this year and the passing of the bill which makes it permanent! A great day for philanthropy and for Canada!

Susan Horvath, CFRE
President, AFP Greater Toronto Chapter
Vice President, Leadership Philanthropy
Canadian Cancer Society


“This is an acknowledgement and validation by our government of the value and importance of philanthropy for our nation. It will provide a validated annual opportunity to raise awareness of the importance and value of philanthropy and those who participate in this field. AFP members should be proud that Canada stands with us in promoting philanthropy and the values that we hold dear to us.”

Ken Kissick, CFRE
President, AFP Alberta, Southern Chapter
Director, Streets Alive Mission


“I see the passing of this legislation as having three important impacts within the charitable sector and in Canadian society:

  1. It raises the credibility of giving: by enacting this legislation, the government has indicated that the financial impact that donors make to our society is important, substantial and deserves recognition at the highest levels of representation of our society.
  2. It signals giving as a core Canadian value: by establishing an official day, it serves to connect the whole country to the notion that generosity, altruism, and the spirit of giving is part of our social make-up as Canadians.
  3. It raises the bar on the profession: creating an official day forces a new level of respect, aspiration, and responsibility on the industry and the people who work within it. It helps fundraising become more of a career and professional service, and less like a hobby.”

Mike House, MBA, CFRE
President, AFP Alberta, Edmonton Chapter
President & CEO, Stollery Children's Hospital Foundation


“It is true that communities around the world celebrate National Philanthropy Day but until now, no country has officially recognized the importance of what the celebration represents. The approval of Bill S-201, an official and permanent proclamation, means that Canada is the first nation to recognize it in this way.

Our chapter has celebrated National Philanthropy Day since our inception; but our event this year, in which we will recognize philanthropists from across our communities, will be especially significant and meaningful. We look forward to advancing philanthropy in our community and nationally; the official proclamation will enhance our ability to do that.”

Julie Wirtanen, CFRE
President, AFP Golden Horseshoe Chapter


“Our chapter is thrilled with the government’s decision on Bill S-201. We think they are setting Canada up as an example to other nations regarding the importance of philanthropy in the development of a caring and just society. I recall Paul Martin telling us at an AFP Conference (way back when he was finance minister) that government cannot do it all—and they count on us and our special status with the public and our communities to support those who need a hand up. This decision, which I know Senator Mercer has been working on for years, is an indication of the government’s plans around charities and NGOs.

Recently the media has reported on Diane Findlay's comments about public, not-for-profit and private partnerships built around philanthropy and delivery of service: government setting the standard, corporations providing the funding and not for profits delivering the service. So perhaps this is a continuum in their thoughts around a "new normal" for philanthropy. I'm not commenting on the “do-ability" of this, but it is further expanding what we do, and how we do it.  

We are delighted that there will be those outside of the world of philanthropy who take time to pause and think about the not-for-profit world and its value to the communities because of the passing of Bill S-201.

Heather Smith, CFRE
President, AFP ON, South Eastern Chapter
Manager, Fund Development, YMCA of Central East Ontario


The Inclusion Revolution: Even Richer Than Diversity 

Cutting edge. Inspiring. Worth replicating. That’s how Ontario’s diversity and inclusion efforts are viewed in other places, according to Krishan Mehta, vice president of inclusion and equity at the Association of Fundraising Professionals’ Greater Toronto Chapter.

That’s why his chapter, the AFP Foundation for Philanthropy Canada and the AFP Ottawa Chapterhave launched a three-year project focused on understanding philanthropic habits, customs and interests in several Ontario communities.

“We have come to see that our community and province will prosper when everyone has an opportunity to be secure, to be cared for and to demonstrate their care for others,” he stated at the launch event October 1.

Citizenship and Immigration Minister Charles Sousa echoed Mehta’s remarks. “People want to give when they feel understood,” Sousa noted. “The government is committed to seeing that the not-for-profit sector gets the support it deserves.” Through his ministry’s Partnership Project, the provincial government is helping to fund the project.

Ambitious title and goals

The official title is a long one: From Diversity to Inclusion in Philanthropy: An Action Plan for Ontario’s Charitable and Not-for-Profit Sector.

Its goals are equally ambitious:

  • Developing cultural competencies on philanthropy;
  • Refining identification, cultivation, solicitation and stewardship tools;
  • Learning about best practices in charity promotion within diverse communities;
  • Gaining better appreciation of the diversity found within various groups; and
  • Offering cross-cultural networking opportunities and research development.

With administrative help from AFP Toronto Chapter, the group will consult within twelve clusters, including South Asians, Chinese, Jewish, African-Caribbean, Muslim, Hispanic and Indigenous communities. They will also examine philanthropy with respect to women, GLBT groups, people with disabilities, youth and Francophone-Ontarians.

An advisory panel within each cluster will convene a conference, and AFP will collect and record the resulting data and insights. By 2015, the group expects to have online resources available and a manuscript in preparation.

The project’s greatest hope, Mehta explained, is to learn “how to strengthen our charities with a distinct eye on inclusion.”

For more information,


Johnson Proposes Additional Giving Incentives on National Philanthropy Day®

On Nov. 15, National Philanthropy Day®, noted businessman and philanthropist Donald K. Johnson O.C., LL.D, addressed the Economic Club of Canada and urged Parliament to enact new legislation and incentives to further encourage additional giving and volunteering across Canada.

Johnson focused on the opportunity for the federal government to unlock additional private wealth for public good by removing the capital gains tax on gifts of two appreciated assets – private company shares and real estate.

“Of the alternatives for the government to provide additional tax incentives for charitable donations, the single, most effective step for the government to take is to expand the capital gains tax exemption to include gifts of private company shares and real estate,” said Johnson in his remarks. “Removal of this barrier to charitable giving would unlock more private wealth for public good.” 

AFP has supported these proposals in its comments to the Standing Committee on Finance during its Pre-Budget Consultations.

In addition to speaking about specific proposals, Johnson also laid out what each individual and organization can do to push Parliament to implement these ideas.

To help ensure these measures are in the next budget, it is essential that all Members of Parliament and Senators understand the benefits of these proposals and communicate their support to the Leaders of their Parties,” added Johnson.

A copy of Johnson’s comments is available here.

Member News/Announcements

AFP Foundation for Philanthropy - Canada Announces 2013 Officers

The AFP Foundation for Philanthropy - Canada has announced its roster of 2013 officers and directors and will be led by chair Scott Decksheimer, CFRE. "I am very pleased with the board we have in place for 2013,” said Decksheimer, president & principal consultant with Nine Lions Development Consulting in Calgary.  “The foundation has reached a new height in its early growth and these are the right people to help us continue moving forward.”

The following volunteers will serve as AFP foundation officers in 2013.


Chair: Scott Decksheimer, CFRE
Immediate Past Chair: Pati Greenwood, CFRE
Chair-Elect:  Leah Eustace, CFRE
Secretary:  Darcie Acton, CFRE
Treasurer: Roger Ali, CFRE 

The following volunteers will begin their terms as AFP foundation directors on Jan. 1.


Kevin Foyle, CFRE
Michael House, CFRE
Deborah Legrove, CFRE
Julie MacKean
Luce Moreau, CFRE 

The following volunteers will continue to serve as AFP foundation directors in 2013.

Nowshad Ali, CFRE
Joan Black, CFRE
Alice Ferris, ACFRE
Sharon Lee, CFRE
Timothy Maloney
Kim Willis-More, CFRE
Andrew Watt, FInstF


AFP Foundation for Philanthropy - Canada Announces 2013 Officers

The AFP Canadian Council has announced its roster of members for 2013 and will be led by chairDerek Fraser, CFRE.

"I am very pleased with the Council we have in place for 2013” said Fraser, president of Derek D. Fraser Philanthropic Advisors Inc. in Calgary.  “The Council, along with AFP’s Canadian chapter leaders, have developed a robust strategic plan through 2014. The members we have in place are the right people to carry out our significant activities tied to the plan.”

The following volunteers will begin their terms as AFP Canadian Council members on Jan. 1.

New members

  • Daniel Brunette – AFP ON, Ottawa Chapter
  • Heather Smith, CFRE – AFP ON, South Eastern Chapter
  • Wayne Steer – AFP AB, Calgary & Area Chapter
  • Ellen Townshend – AFP Nova Scotia Chapter

The following volunteers will continue to serve on the AFP Canadian Council in 2013:

  • Derek Fraser, CFRE, Chair – AFP AB, Calgary & Area Chapter
  • Vivian Ann Smith, CFRE, Immediate Past Chair & District B Representative – AFP BC, Vancouver Chapter
  • Ron Bailey, CFRE — AFP Manitoba Chapter
  • Karen Dackiw, CFRE – AFP SK, Regina Chapter
  • Scott Decksheimer, CFRE, ex-officio – AFP AB, Calgary & Area Chapter
  • Chantal Gelinas, CFRE – AFP Quebec Chapter
  • Joseph Goepfrich, CFRE, ex-officio – AFP IN, Michiana Chapter
  • Jane Potentier, CFRE – AFP AB, Edmonton & Area Chapter
  • Karen Willson, CFRE, ex-officio – AFP ON, Greater Toronto Chapter
  • Andrew Watt, FInstF, ex-officio – AFP International Headquarters

New Partnership to Strengthen Training for Nonprofit Leaders

Canadian fundraising professionals and the charitable sector are about to receive a major boost in training and development, thanks to an initiative funded by Mackenzie Investments.

This new partnership will offer in-depth education, training and networking activities for Canadian-based nonprofit leaders and professional fundraisers, including a new Canadian web conference series and a national scholarship program.

Implementation of the program will be led by the AFP Foundation for Philanthropy -  Canada with a goal of assisting fundraisers to compete more strategically by providing opportunities to learn from respected colleagues, develop key professional skills and share experiences with colleagues.

“This investment from Mackenzie Investments will help fundraising professionals prepare for new conversations about best practices in Canada,” said Patti Greenwood, CFRE, chair of the AFP Foundation for Philanthropy Canada. “In fact, this project is breaking new ground in the sector, and we expect that it will offer some practical insights and strategies for professional fundraisers that are interested in taking their career and their organization to the next level.”

Watch for more information on this program in future issues of AFP eWire Canada.


Fundraising News and Tips

Single Code of Fundraising Practice launched (UK)

The Institute of Fundraising has launched a single Code of Fundraising Practice to replace its 28 "long and repetitive" original codes. The new code, published today on the institute’s website, covers about 40 pages, with links to supporting guidance, compared with the 440 pages in total of the previous codes.

Ten Things You Might Have Missed (and Need to Know)

There’s so much information online that you’re bound to have missed some of it. Here’s some of the top items and ideas from last week you need to know about and that can help you find success, including stories on special events, social media, stewardship, direct mail acquisition, fundraising competition and more.


AFP Announcements

It’s Never Too Late to Give….or Send out a Year-End Giving Solicitation!

They say the holidays are a time for giving, and according to Alphonce Brown, ACFRE, that includes charitable giving as well. “December is a big month for nonprofit organizations,” Mr. Brown explains. “AFP’s fundraising surveys have proven this, and many organizations raise a substantial portion of their annual revenue in the last four to six weeks of the year.” And he should know


AFP Member Exclusives

This Week's Free AFP Information Exchange Paper for Members:  Involving Your Board Members in Fund Development - Simone P. Joyaux, ACFRE

It’s your job to help board members do their job in fund development. But who is “you”? The development officer. The executive director. The board chair. The chair of the board’s fund development committee. No one – including your development officer – does this work alone. This is a team enterprise. Volunteers – especially board members – are particularly important.
• Read the paper! -

Lights...Camera...AFP Action University! AFP Action University Book Review (Video): The 80/20 Principle: The Secret to Achieving More with Less, by Richard Koch

In 1897, Italian economist Vilfredo Pareto observed that the distribution of wealth was predictably unbalanced. Over the years, Pareto's observation has become known as the 80/20 principle. Now, Richard Koch takes a fresh look at the 80/20 principle and finds that the basic imbalance observed by Pareto 100 years ago can be found in almost every aspect of modern life. Whether you're investing in stocks, analyzing company sales, or looking at the performance of a Web site, you'll find that it's usually 20 percent that produces 80 percent of the total result. This means 80 percent of what you do may not count for much. Koch helps you to identify that 20 percent and shows you how you can get more out of your business, and life, for less.

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