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AFP eWire October 23, 2012: Print Version

50th International Conference on Fundraising in San Diego:Early Bird/Discount Registration Ends October 26th –SAVE Over 20% Off The Regular Rate!

 Early Bird registration ends October 26th for the 50th AFP Annual International Conference on Fundraising in San Diego, presented by Blackbaud—Register TODAY for BIGGEST savings!

Join general session speaker Bert Jacobs, co-founder and chief executive optimist of The Life is good Company. Life is good® spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges.

Act quickly (before October 17th) to take advantage of the Webinar BONUS! Register during the discount registration period, and get two (2) select archived webinars for FREE (a $318 Value AND 3 CFRE points!). The webinars are given by top conference speakers! Again, register for the International Conference on Fundraising before October 26th to get the Two BONUS webinars!

This year, our goal is to engage and re-energize our profession. Join us and be a part of our efforts to create balance, focus on critical priorities, and simplify complexities—we’ll explore what it means to be Doing The Right Things…Right! 

Go to for more information and register TODAY! See you in San Diego in 2013! 

Top Story

AFP Awards for Philanthropy Nomination Period Open—Deadline Nov. 30

You or your chapter can nominate an outstanding philanthropist, volunteer fundraiser, foundation, corporation, fundraising professional or youth in philanthropy for AFP’s Awards for Philanthropy, which will be presented during the International Conference in San Diego on April 6. Nominations are easy to follow, can be submitted online and are due Nov. 30!


Special Announcement

AFP Diverse Communities Scholarship Application Form Now Available

The AFP Foundation for Philanthropy created a new scholarship fund for members of diverse communities to attend the AFP International Conference on Fundraising.  This fund is broken out into three categories:

  • African American
  • Gay/Lesbian/Bisexual/Transgender (GLBT)
  • General Diversity Fund

Additional categories will be added as other AFP Diverse Communities reach 100 members.

During AFP’s Diversity Scholarship Campaign, which ended on August 31, AFP raised funds for three diversity scholarships for the 2013 Conference:  one General Diversity Scholarships (available to AFP members from any currently identified AFP diverse community: African America, Asian, Faith-based, GLBT, Hispanic, Jewish, or Rural), one African American Scholarship and one GLBT Scholarships.

AFP is able to offer $1,500 scholarships ($595 conference fee + $905 for travel expenses) for each of the currently identified AFP diverse communities. THANK YOU to everyone who contributed to the inaugural diversity scholarship campaign! Your generosity ensured a successful launch of this new program.

AFP is now accepting applications for these diversity scholarships. Click here for the AFP Diversity Scholarship Application form, which resides in the Diversity section of AFP’s website

AFP would appreciate members distributing this opportunity to the colleagues in your personal and professional networks.

The deadline for application submission is October 31, 2012. Completed applications should be emailed to Lori Gusdorf, AFP Membership Services, at Selected candidates will be notified by email by December 1, 2012.

Should you have questions about the AFP Diversity Scholarships Campaign, please contact Lori Gusdorf, AFP Membership Services, at



Fundraising News and Tips

Improving Direct Marketing Response with Online Advertising

Online advertising is evolving, and Richard Becker, president of Target Analytics at Blackbaud, explains new and improved methods of online advertising as part of an integrated, multichannel marketing strategy for nonprofits. (NTEN)

Who Are You Writing To?

Insightful and humorous thoughts on creating an archetype of the donor you’re trying to reach through your fundraising communications. (The Agitator) 

America’s Top Charities Struggle to Recover From Downturn

While charitable giving grew by 7.5 percent in 2011 for America’s 400 biggest charities, the outlook is far less optimistic in 2012: less than one percent. (Chronicle of Philanthropy)


AFP Announcements

Learn How to Improve Your Ethical Performance

Just 14 items, AFP’s Ethical Assessment Inventory provides fundraisers and organizations a snapshot of their ethical performance, a comparison of themselves with peers from across AFP and a way to assess and strengthen ethical dimensions of their practice.

New AFP Chief Marketing Officer Named One of the Top 100 CMOs on Twitter

Scott Pearl, the Association of Fundraising Professionals’ (AFP) new chief marketing officer, has been named to Social Media Marketing Magazine’s list of the top 100 CMOs on Twitter around the world.

Sign Up to Serve on AFP’s Committees

Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.


AFP Member Exclusives

This Week's Free AFP Information Exchange Paper for Members:  Involving Your Board Members in Fund Development - Simone P. Joyaux, ACFRE

It’s your job to help board members do their job in fund development. But who is “you”? The development officer. The executive director. The board chair. The chair of the board’s fund development committee. No one – including your development officer – does this work alone. This is a team enterprise. Volunteers – especially board members – are particularly important.
• Read the paper! -

Lights...Camera...AFP Action University!A FP Action University Book Review (Video): Succeed: How We Can Reach Our Goals, by Heidi Grant Halvorson

Social psychologist Halvorson, a blogger for Psychology Today and assistant professor of psychology at Lehigh University, tackles attainment of goals in every area of life from relationships to sports. Halvorson sidesteps conventional notions about achieving success, particularly the idea that one should imagine oneself achieving goals easily. The ideal, Halvorson says, is to think positively about achieving one's goals but to think realistically about the effort that will be required to achieve them.

• Access this week's AFP Action University Book Review development tool (video and materials) -

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