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AFP eWire September 25, 2012: Print Version

SPECIAL ANNOUNCEMENT: 50th International Conference on Fundraising in San Diego:
Register by Sept. 28 to Get Your Special Webinar Six-Pack Bonus!!

Registration is NOW OPEN for the 50th AFP Annual International Conference on Fundraising. Act quickly (before September 28th) to take advantage of the Webinar Six (6)-pack BONUS! Register during the discount registration period, and get up to six (6) select archived webinars for FREE (a $945 VALUE). The webinars are given by top conference speakers! Again, register for the International Conference on Fundraising before September 28th to get the full Six (6)-pack BONUS! 

This year, our goal is to engage and re-energize our profession. Join us and be a part of our efforts to create balance, focus on critical priorities, and simplify complexities—we’ll explore what it means to be Doing The Right Things…Right! 

Go to for more information and register TODAY! See you in San Diego in 2013! 

Top Story

Looking Beyond the Board For Champions, Fundraisers

Fundraising is about relationships, and yet many organizations overlook their volunteers as potential donors and advocates for the organization. Amy Eisenstein, CFRE, president of Tri-Point Fundraising, maintains that the more advocates and fundraising volunteers your organization has working on its behalf, the better off it will be.

“We’ve been programmed to focus on our board as our chief advocates and champions, and they rightly should be,” says Eisenstein. “But our program volunteers are already committed to our organizations, and being engaged with our programs doesn’t exclude them from fundraising. If we spend just a little time examining other volunteers already engaged with our organization, we can probably identify a number of individuals who can be outstanding advocates for our cause.”

Eisenstein says that most organizations can make significant headway in finding new donors and champions by spending just two hours per week identifying and cultivating existing volunteers beyond the board of directors. She’ll provide fundraisers with concrete ideas, practical steps and how-to lists during her webinar, How to Turn Your Volunteers (Board and Non-Board Members) into Great Fundraisers, on Oct. 4 at 1:00 p.m. Eastern.

Eisenstein also has written a blog about the topic as well: 5 Simple Steps to Turn Volunteers into Fundraisers (available for everyone). Email her your question or challenge about turning volunteers into fundraisers, and she’ll address your issue directly during her webinar!

“When you use volunteers, you leverage your time and resources so effectively because your volunteers have outreach into community networks that you might never have on your own,” says Eisenstein. “If you set up a program similar to what you do with your board, you’ll find some great candidates who can get involved in fundraising—in some way—for your organization and who might want to potentially serve on your board in the future.”

But non-board volunteers have to be approach differently than board volunteers. Board members are expected—or should be expected—to help out with fundraising. With non-board volunteers, Eisenstein says, you have to present a list of actionable choices and work with them to see where they might serve best. “You’re cultivating like you would a donor, but in this case, instead of asking for money, you’re asking for their time and service.”

Sometimes, the opportunities are right before us, but haven’t been utilized. Eisenstein notes as an example a chapter of Big Brothers Big Sisters that wasn’t leveraging its “big brother” volunteers. “They were simply involved in the program side, which of course was wonderful, but they had never been approached in any fashion about making a contribution or serving in other capacities for the organization,” she says. “Many of them were excited to be asked to serve in another capacity and be able to tell others about the organization, and they turned out to be a wonderful resource.”

As an AFP Master Trainer, Eisenstein is excited about the webinar and what she can offer to participants. “One of my skills as a trainer is breaking things down into doable tasks and concrete steps,” she says. “If you’re looking for action items and how-to lists, that’s what you’re going to get in my webinar.”

How to Turn Your Volunteers (Board and Non-Board Members) into Great Fundraisers will take place on Oct. 4 at 1:00 p.m. Eastern. During the webinar, Eisenstein will help participants identify and recruit appropriate volunteers for fundraising; develop clear roles and expectations for fundraising volunteers; and create a list of 10 new ways to use their volunteers for fundraising. For more information, click here.

Have questions and/or challenges about how to use volunteers effectively? Ask Amy and she’ll address your questions in her webinar!


Special Announcement

Deadline Sept. 30 for Voting on AFP Bylaws Amendment and 2013 Board of Directors 

All members are encouraged to vote online regarding two important items: 1) the slate of nominees for the 2013 AFP board of directors; and 2) new proposed bylaws recommended by the AFP Governance Review Task Force. The deadline for voting is Sept. 30, and members can vote here


Fundraising News and Tips

Nonprofit Organizations with Active Fundraising Boards More Likely to Meet Goal

In a research first, the Nonprofit Research Collaborative (NRC), of which AFP is a founding member, finds a direct association between active fundraising by nonprofit board members and the organization meeting its fundraising goals.

LinkedIn as a Multi-Dimensional Fundraiser’s Resource

Are you using LinkedIn as a fundraising tool? Wait, you didn’t know all of the functions LinkedIn has to help you in your fundraising?!? Paul Nazareth fills you in on some helpful LinkedIn tools.

3 Ways Nonprofits Build Success with Social Media

Nice blog that provides specific examples of organizations doing an effective job of using social media. (Vivid Image)

AFP Announcements

Attention AFP Members: Canada Globe and Mail to Publish NPD Supplement on Nov. 16!

The Globe and Mail, which reaches nearly one million readers across Canada, will be publishing in partnership with AFP a special supplement about National Philanthropy Day®. The supplement will highlight donors, volunteers, corporations and foundations across Canada involved in philanthropy, and AFP members can receive special rates on advertising. To learn more, click here.

Sign Up to Serve on AFP’s Committees 

Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.

Avectra to Sponsor 2012 Leadership Academy in Houston

AFP is proud to announce that Avectra is partnering with the association to sponsor its Leadership Academy meetings in Houston, Oct. 18-20. “Avectra is proud to sponsor this year's AFP Leadership Academy,” said Richard Davis, chairman and CEO of Avectra. “Our partnership with AFP is a success because of our mutual desire to support leaders within the AFP community with programs to enrich their career and enhance their leadership skills.” Chapter leaders can still register for the Leadership Academy.


AFP Member Exclusives

This Week's Free AFP Information Exchange Paper for Members:  Intellectual Capital in the Nonprofit Organization - Harvest Development Group, LLC/Sondra Lintelmann-Dellaripa

The growing power of ideas - as manifested in innovative programs, policies and processes – is the key differentiator for a successful nonprofit organization. This means that the most important resource in your nonprofit is not your donor database, or your special event - it’s the heads that walk through your door every day. These heads make up the differentiator known as Intellectual Capital.
• Read the paper! -

Lights...Camera...AFP Action University!This Week We Present an AFP Action University Book Review (Video): Managing (Right) for the First Time, by David C. Baker

Managing (Right) for the First Time is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 600+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and eminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager and leader. 

• Access this week's AFP Action University Book Review development tool (video and materials) -

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