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eWire Volume 11, Number 7
February 15, 2011

AFP 2011 Conference

Conference Update
Great Rates for Chicago Conference Hotels!
Have you booked your hotel room in Chicago yet? Choose a room from AFP’s hotel block and get great low rates and special incentives. Click here for hotel information and get information about registering for the AFP International Conference on Fundraising. Hurry! Advance registration ends Monday.

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Top Story  |  Fundraising News and Trends  |  AFP Announcements  |  Job Listings/Resources

This Week's Free AFP Information Exchange Paper:
Why do People Participate in Events? – Event 360/Jeff Shuck

Successfully using events to raise money, awareness and advocates is predicated on the assumption that someone will actually attend the event. As we have learned, however, attendance is not necessarily guaranteed. In order to make any impact with our work, we need to understand what drives people to participate in events. Read more.

Related Resource: Special Events Hot Topic Page

Putting the "Fun" in Fundraising!

Top Story: Putting the Fun into Your Annual Fund
If you are bored by your annual fund then chances are your donors and constituents are too. In this article Jill Pranger, ACFRE, discusses how to have a fresh, fun and creative annual giving program. She will present a session titled “Annual Giving...How to change lives through loyal donors...” at the AFP International Conference on Fundraising in March. Read more.

Related Resource: Annual Fund Hot Topic Page

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Fundraising News and Trends

Policy Update: White House Again Proposes Cap on Charitable Deductions
President Obama’s FY2012 Budget includes a cap on itemized deductions, including charitable deductions, for high-income taxpayers to pay for an Alternative Minimum Tax (AMT) fix. Read more.

A Field Guide to Happy Donors
Steven Escar Smith is associate dean for collections and services at the Texas A&M University Libraries, and serves as interim executive associate dean. He has also been enlisted to raise funds. He shares his advice to other “part-time” fundraisers. (The Chronicle of Higher Education) Read more.

How Mobile Giving is Powering Charity
If the devastating earthquake in Haiti taught us anything, it is the power of new technologies to change the way and how fast the world can respond to disasters. (USA Today) Read more.

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AFP Announcements

Take a Few Minutes and Participate in the Winter 2011 Nonprofit Survey
The Nonprofit Research Collaborative (NRC), a coalition of leading fundraising associations and organizations including AFP, is asking for participants to complete a short survey about fundraising results from 2009 to 2010. Read more.

Honor Our Retiring President and CEO!
Paulette V. Maehara, CFRE, CAE, AFP’s president and CEO, is retiring in March after nearly 13 years with the association. AFP has set up a tribute page on Shutterfly for members to say thanks to Paulette and share their photos and memories. Learn more.

AFP, Kaptivate Present Second Annual Survey of Nonprofit Mobile Adoption
Amid the promise and opportunities afforded by the new world of mobile websites and tools, many nonprofit organizations sometimes struggle to understand what exactly it means and how best to utilize this technology. To that end, AFP and Kaptivate have created a survey to provide unique insight on the nonprofit sector's adoption and use of mobile media and mobile fundraising. The survey takes just five minutes to complete, and responses are confidential. You will have the option of including your email at the end should you want to receive the final report on the results. Thank you in advance for taking the survey. We value your feedback! Take the survey.

Globe and Mail Special Report to Examine State of Giving in Canada
Advertising spots are now available in a special supplement of The Globe and Mail called “Philanthropy in Canada: Crossroads or Crisis?” The supplement will be published May 27, 2011. Ad space closes April 15, 2011. Learn more.

Upcoming AFP Webinars:

Planning to Keep Your Donors
(Feb. 16, 1-2:30 p.m. ET)

A good strategy for donor retention is critical to raising more money and building a loyal donor base. Get development strategies for retention and learn how to use predictive analysis to improve performance in this AFP Webinar presented by two seasoned fundraising experts: Veteran fundraiser John Elliott Joslin, CFRE, senior consultant with Donor2/Campus Management in Charlotte, North Carolina, and Adrian Sargeant, Robert F. Hartsook Professor of fundraising at the Center on Philanthropy, Indiana University. Don’t miss this great webinar! Register today. Register now.

It's Not About You, It's About Them: the New Imperative in Corporate Fundraising
(Feb. 24, 1-2:30 p.m. ET)

As social issues become business issues, the role of corporate philanthropy is fundamentally changing. This webinar will teach nonprofits the latest trends in corporate philanthropy and offer practical tools and guidelines for how to effectively “sell impact” to companies in this new funding environment. Presented by Jason Saul, founder and CEO of Mission Measurement LLC. Register now.

Submit a White Paper to the AFP Information Exchange
We are now accepting papers for the AFP Information Exchange. If you or your organization has an article with fundraising advice, consider sharing it with the AFP community. This is a great opportunity to share your tips and advice with a larger audience. Questions? Contact or Plus, check out this week’s featured White Paper: Why do People Participate in Events? - Event 360/Jeff Shuck.
See all Exchange papers and resources | See suggested topics | Submit your papers and resources!

2011 AFP Conference in Chicago

Let Them Hear Your Voice – Activate Your Free GoldMail Subscription Today
AFP members can now easily create and send their own GoldMail messages—slide show and voice presentations sent via email or posted online. With one year of free access, members can now easily reach out and convey important messages to any audience—using their own voice. Learn more.

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Job Listings/Resources

Currently there are more than 300 jobs listed on our website.
To find one that is right for you, visit

Job Seekers:
Access the newest jobs available to development professionals.

Reach highly qualified candidates by posting your opening in the AFP Fundraising Job Center

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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