September 23, 2015
Top Stories/Fundraising News
Maria Cuomo Cole to Speak at 2015 National Philanthropy Day Honors
Maria Cuomo Cole—philanthropist, activist and nonprofit leader for the homeless, as well as an Emmy-award winning and Academy Award-nominated filmmaker—will serve as the opening speaker at the 2015 National Philanthropy Day Honors, held by AFP, on Nov. 12 at the 92nd Street Y at 7:30 p.m. To learn more about her, click here. To register to attend the NPD Honors event, click here.
#GivingTuesday is December 1, 2015
Sure, AFP celebrates National Philanthropy Day. But we also celebrate #GivingTuesday. AND we're holding the NPD Honors event at the 92nd Street Y, which started #GivingTuesday. It all comes full circle! Learn more about #GivingTuesday, including celebrations around the world. Then read about 8 Ways To Get More Out Of #GivingTuesday (from Salsa Labs).
Creative and Compelling Fundraising Messages for Digital Solicitations
Five questions with Derek Feldmann, who's giving a webinar on September 29 about developing outstanding fundraising communications that readers will want to respond to. Learn about open rates and the one key thing your digital messages MUST have.
Do Your Homework When Choosing a Charity
Yes, it's written from the perspective of a donor. But it talks about a critical issue: fundraising costs. So read up on what your donors are thinking, and make sure your organization is ready to engage them on this topic important to ALL fundraisers. (Hilborn)
New Schedule, Format and Pricing for 2016 AFP Webinars
Big announcement coming soon about next year's webinars. So big we can't tell you...yet. But we know you're going to like it. Topics for next year include "Mobile Fundraising" to "Boosting Your Brand" to "Taking Your Small Shop to the Next Level." Excited yet? Patience—all will be revealed soon!
Member Query: VIP Donor Clubs
A member writes on AFP's Open Forum:
For donor clubs, what important questions have you asked and answered, and how have you answered them? One that I have in mind is what the appropriate level is ($1,000? Something tied to an upcoming anniversary? The Nth percentile of mean contribution amount?). Another question I have in mind is what percentile of donors and possible donors should I aim to recruit in the donor club. And do people who've already given over the threshold get included at the outset?
Send your suggestions and ideas to firstname.lastname@example.org!
AFP Top Ten Fundraising Ideas, Stories & Perspectives You May Have Missed!
Getting the best of your volunteers, and many more topics in this week's Top Ten, including fundraising innovations you need to know; constructing choice in fundraising solicitations; how to write letters than interest potential funders; and how an over-active imagination about your donors can make you a clumsy fundraiser.
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AFP Central—AFP Programs, News and Services You Need to Know
Now's Your Chance to Serve on a 2016 AFP Committee!
Know someone who would make a great candidate for committee service? Maybe you would like to serve on one of AFP's committees? Sign up for 2016 AFP committees now!
AFP Diverse Communities Scholarship Application Form Now Available!
The AFP Foundation for Philanthropy is pleased to accept applications for the scholarship fund for members of diverse communities to attend the AFP International Fundraising Conference. The deadline for application submission is November 2, 2015. Learn more
Upcoming AFP Webinar: Creative and Compelling Fundraising Messages for Digital Solicitations
Speaker: Derrick Feldmann
September 29 | 1:00—2:30 p.m. EDT
The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act. Register now!
Last Chance: Register Now for the 8th Annual Hemispheric Congress!
Please join us in Mexico City for the 8th Annual Hemispheric Congress. The event will take place on September 28 & 29, 2015. Please follow link to view event website and registration page: www.juntosporprimeravez.org.mx
The price is $135.00 for AFP members and $170.00 for non-members. Please contact Rhonda Starr (703.519.8471 or email@example.com) or Joe Roadarmel (703.519.8489 or firstname.lastname@example.org) for further information about this exciting event.
NEW! Free AFP Information Exchange Paper for Members:
Measure It To Manage It: Metrics for Fundraising—A SMART Practices Report, Ellen Bristol, President, Bristol Strategy Group
You can't manage it if you can't measure it, but do you know what, how and when to measure stuff? And are you measuring the right things in the first place? In this report, you'll learn how to simplify fundraising metrics, what you can and can’t measure, and why you should bother measuring anything anyway. After all, you really can't manage or improve it if you can't measure it.
• Read The Paper
• Related Resource:Fundraising Costs Hot Topic Page
• See All Exchange Papers & Resources
• Submit Your Paper
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