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AFP eWire
Vol.15, Num.36
September 9, 2015

Join Us for AFP IHQ's
National Philanthropy Day Honors

Come join Maria Cuomo Cole, Geoff Canada and National Philanthropy Day Chair T. Denny Sanford for AFP IHQ's second annual NPD Honors event on Nov. 12 in New York City at the historic 92nd Street Y. Attendance is free. To register, click here! More information about this year's Outstanding Volunteer Fundraiser, Peter Ferrantelli (pictured), below!


Now's Your Chance to Serve on a 2016 AFP Committee!

Know someone who would make a great candidate for committee service? Maybe you would like to serve on one of AFP's committees? Sign up for 2016 AFP committees now!

AFP Diverse Communities Scholarship APPLICATION FORM Now Available!

The AFP Foundation for Philanthropy is pleased to accept applications for the scholarship fund for members of diverse communities to attend the AFP International Fundraising Conference. The deadline for application submission is November 2, 2015. Learn more.

AFP Strategic Partners

Top Stories/Fundraising News

San Diego Community Leader Peter Ferrantelli Named 2015 Outstanding Volunteer Fundraiser
Peter Ferrantelli, who has spent 45 years volunteering and raising money for charitable causes in the San Diego area, has been named the 2015 Outstanding Volunteer Fundraiser by AFP.


Marshall Monroe, CFRE, Former Chair of AFP, Passes Away
A giant of the profession and chair of AFP in 1988 and 1989, Marshall Monroe, CFRE, died on Sept. 1 surrounded by family and friends. Monroe accomplished many things for AFP during his time as chair. Learn more about his AFP service and where to send notes, cards and emails.

Don't Miss Out: New York Nonprofit Media to host MarkCon Event!
Does your nonprofit need rebranding? On Thursday, September 17th, NYN Media will host its first ever Nonprofit MarkCon, bringing together marketing and communications executives from across New York to discuss how to create, build and maintain a brand. The event will include speakers, panel discussions and networking opportunities for industry professionals. Tickets are still available! For more information and to register, click here.

Charities Would Raise Far More if They Knew Donors' Motives, Study Finds
Giving could exceed the historic ceiling of 2 percent of gross domestic product if charities understood donors better and focused more on donor-advised funds, employer matches, and workplace giving. (Chronicle of Philanthropy)

Speaker Database


Fundraising is a State of Mind
There are two levels of mind state when connecting with others, said Richard Brown: subconscious emotional and conscious rational. Brown, president of RB Consulting, believes major gifts officers spend too much time in the latter and not enough in the former. (NonProfit Times)

The Blackbaud Index: Overall Giving Drops, Online Giving Still Strong
The Blackbaud Index reported that overall charitable giving to nonprofits increased 0.8% and online giving increased 11.5% for the three months ending July 2015 as compared to the same period in 2014. (Blackbaud)

Member Query: Memorial Programs

From AFP's Open Forum:
If your non-profit has a memorial program, could you share with us any ideas/strategies on how to enhance and lengthen memorial funds so people give beyond that first week or two? And are there any ideas on how to attract new families who are not initially connected to your organization?
Have any suggestions? Email with your ideas and guidance!

AFP Top Ten Fundraising Ideas, Stories & Perspectives You May Have Missed!
What your business card can really do, and many more topics in this week's Top Ten, including stress-free event sponsorship ideas; how to inspire audiences to give more; thoughts on dealing with objections; creating a donor-centered appeal letter written with love; and more!

AFP Central—AFP Programs, News and Services You Need to Know

Nominations Now Open for the AFP/Skystone Partners Research Prize
Applications for the 2016 AFP/Skystone Partners Research Prize are due Nov. 1 to AFP International Headquarters. To be considered for the Prize, works must be published by a commercial publishing house or a professional organization between December 1, 2013 and November 1, 2015. Publications must be based on either applied or basic research. Learn more.

Upcoming AFP Webinar: In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Speaker: John Greenhoe, MA, CFRE
September 16 | 1:00—2:30 p.m. EDT

Donor transiency is perhaps the single most catastrophic element in today's fundraising world. In this highly-anticipated webinar, John Greenhoe, CFRE, will examine the trend of donor attrition and provide helpful major-gift focused strategies to keep your benefactors. He will share personal experiences and examples from the philanthropy world that illustrate how thoughtful bond-building measures can lead to dramatic increases in donor retention, as well as transformational major and planned gifts. Register now!

Upcoming AFP Webinar: Creative and Compelling Fundraising Messages for Digital Solicitations
Speaker: Derrick Feldmann
September 29 | 1:00—2:30 p.m. EDT

The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act. Register now!

Register Now for the 8th Annual Hemispheric Congress!
Please join us in Mexico City for the 8th Annual Hemispheric Congress. The event will take place on September 28 & 29, 2015. Please follow link to view event website and registration page:

The price is $135.00 for AFP members and $170.00 for non-members. Please contact Rhonda Starr (703.519.8471 or or Joe Roadarmel (703.519.8489 or for further information about this exciting event.

NEW! Free AFP Information Exchange Paper for Members:
Measure It To Manage It: Metrics for Fundraising—A SMART Practices Report, Ellen Bristol, President, Bristol Strategy Group
You can
't manage it if you can't measure it, but do you know what, how and when to measure stuff? And are you measuring the right things in the first place? In this report, you'll learn how to simplify fundraising metrics, what you can and can’t measure, and why you should bother measuring anything anyway. After all, you really can't manage or improve it if you can't measure it.
Read The Paper
• Related Resource:
Fundraising Costs Hot Topic Page
See All Exchange Papers & Resources
Submit Your Paper

Job Listings/Resources

AFP Career Center Resource for September:

The AFP Career Center Database
Have you submitted your resume to the AFP Career Center database? Even if you are not actively looking, you should always keep your resume up to date in our searchable never know when opportunity will come knocking! Login and submit your resume today!

Related Resource: Your Fundraising Career Hot Topic Page

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

About AFP

Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world. For more information or to join the world's largest association of fundraising professionals, visit

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