September 9, 2015
Top Stories/Fundraising News
San Diego Community Leader Peter Ferrantelli Named 2015 Outstanding Volunteer Fundraiser
Peter Ferrantelli, who has spent 45 years volunteering and raising money for charitable causes in the San Diego area, has been named the 2015 Outstanding Volunteer Fundraiser by AFP.
Marshall Monroe, CFRE, Former Chair of AFP, Passes Away
A giant of the profession and chair of AFP in 1988 and 1989, Marshall Monroe, CFRE, died on Sept. 1 surrounded by family and friends. Monroe accomplished many things for AFP during his time as chair. Learn more about his AFP service and where to send notes, cards and emails.
Don't Miss Out: New York Nonprofit Media to host MarkCon Event!
Does your nonprofit need rebranding? On Thursday, September 17th, NYN Media will host its first ever Nonprofit MarkCon, bringing together marketing and communications executives from across New York to discuss how to create, build and maintain a brand. The event will include speakers, panel discussions and networking opportunities for industry professionals. Tickets are still available! For more information and to register, click here.
Charities Would Raise Far More if They Knew Donors' Motives, Study Finds
Giving could exceed the historic ceiling of 2 percent of gross domestic product if charities understood donors better and focused more on donor-advised funds, employer matches, and workplace giving. (Chronicle of Philanthropy)
AFP Central—AFP Programs, News and Services You Need to Know
Nominations Now Open for the AFP/Skystone Partners Research Prize
Applications for the 2016 AFP/Skystone Partners Research Prize are due Nov. 1 to AFP International Headquarters. To be considered for the Prize, works must be published by a commercial publishing house or a professional organization between December 1, 2013 and November 1, 2015. Publications must be based on either applied or basic research. Learn more.
Upcoming AFP Webinar: In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Speaker: John Greenhoe, MA, CFRE
September 16 | 1:00—2:30 p.m. EDT
Donor transiency is perhaps the single most catastrophic element in today's fundraising world. In this highly-anticipated webinar, John Greenhoe, CFRE, will examine the trend of donor attrition and provide helpful major-gift focused strategies to keep your benefactors. He will share personal experiences and examples from the philanthropy world that illustrate how thoughtful bond-building measures can lead to dramatic increases in donor retention, as well as transformational major and planned gifts. Register now!
Upcoming AFP Webinar: Creative and Compelling Fundraising Messages for Digital Solicitations
Speaker: Derrick Feldmann
September 29 | 1:00—2:30 p.m. EDT
The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act. Register now!
Register Now for the 8th Annual Hemispheric Congress!
Please join us in Mexico City for the 8th Annual Hemispheric Congress. The event will take place on September 28 & 29, 2015. Please follow link to view event website and registration page: www.juntosporprimeravez.org.mx
The price is $135.00 for AFP members and $170.00 for non-members. Please contact Rhonda Starr (703.519.8471 or firstname.lastname@example.org) or Joe Roadarmel (703.519.8489 or email@example.com) for further information about this exciting event.
NEW! Free AFP Information Exchange Paper for Members:
Measure It To Manage It: Metrics for Fundraising—A SMART Practices Report, Ellen Bristol, President, Bristol Strategy Group
You can't manage it if you can't measure it, but do you know what, how and when to measure stuff? And are you measuring the right things in the first place? In this report, you'll learn how to simplify fundraising metrics, what you can and can’t measure, and why you should bother measuring anything anyway. After all, you really can't manage or improve it if you can't measure it.
• Read The Paper
• Related Resource:Fundraising Costs Hot Topic Page
• See All Exchange Papers & Resources
• Submit Your Paper
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