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AFP eWire
Vol.15, Num.30
July 29, 2015

Jay Love on Donor Data and Retention!

Yep, we still have cool resources from the 2015 International Fundraising Conference we haven't shown you yet! In this video, Amy Eisenstein talks with Bloomerang Co-Founder and CEO Jay Love about donor data and retention.

Check Out the Archived Giving USA 2015 Webinar!

Did you miss the Free Giving USA 2015 Webinar on July 28? You can still hear the archived version. Use the link above and sign in to listen from your computer at your convenience. AND DON’T FORGET: Deadline is July 31 to visit to order Giving USA 2015 to get a 30% AFP member discount using code "30AFP."

Great Speakers at a Discounted Rate through July 31—The 2015 NPMI

Registration is open for the 10th Annual Nonprofit Management Institute, taking place September 9-10, 2015, at Stanford University, Stanford, CA! The theme this year is Resiliency: Yourself, Your Organization, Your Society. The concept of resiliency has captured the imagination of growing numbers of people in the field of social innovation. Why do some organizations grow and innovate when others falter? Why are some people able to push forward even in the face of adversity? This year's Nonprofit Management Institute will explore these and similar questions, examining the role that resiliency plays at the personal, organizational, and social levels. Register now!

AFP Mentoring

Top Stories/Fundraising News

AFP Top Ten: 22 Power Questions to Ask Your Major Gift and Capital Campaign Donors
Haven't checked out AFP's Top Ten yet? Our weekly feature is usually near the bottom of our Top Stories, but this week we're "moving on up" for everyone to see! Learn about a number of great topics in this week's top ten, including how to shoot high-quality video using your table or smart phone; 15 game-changing donor prospect tools; why peer-to-peer fundraising is so effective; whether you're forging—or forcing—a relationship with a donor; and more!

Deciphering Donor Advised Funds
The Summer 2015 issue of Advancing Philanthropy is full of great and practical articles for fundraisers, including this one on donor advised funds, what their popularity means for the profession, and how practitioners should respond.

Who We Are
The 2015 AFP Compensation and Benefits Report is more than a series of salary charts. AFP President and CEO Andrew Watt, FInstF, talks about what the report reveals about practitioners and the entire fundraising profession.

Biggest, Best Unique and Bold
Everybody wants to be the next big thing and have the campaign everyone’s talking about. Here are five nonprofit campaigns from around the world that really took off. (The NonProfit Times)

Policing Philanthropy?
Every few years, a charity scandal reignites calls for deeper government oversight of all private philanthropy. But a new federal bureau for investigating charity is a bad idea. (Philanthropy Roundtable)

Member Query: Telemarketing Calls
From AFP's Open Forum: "I'm hoping someone can describe their experience using telemarketing calls to gain new monthly donor sign-ups. We've identified about 8800 monthly giving prospects in our database and would like to set an expectation for how successful telemarketing calls might be. If you've done this, how large was your donor list? What was the average donor age? What criteria did you use to identify these donors? Did you pair this with a mail or email appeal? What was your conversion rate? Any information you could provide would be most helpful."
Have any suggestions? Email with your ideas and guidance!

Canada: Nominations Now Accepted for AFP Canada Council
Interested in providing leadership to AFP in Canada? AFP is now accepting applications for service on the 2016 Canada Council, which coordinates the work of chapters across the country.

Nominations Now Open for AFP Charles Stephens & Barbara Marion Awards
The Charles R. Stephens Award for Excellence in Diversity is a chapter award which spotlights outstanding diversity and inclusion programs, while the Barbara Marion Award for Outstanding Leadership to AFP recognizes an individual AFP membership who has contributed their time, talent and treasure to AFP on the local, regional, national and international levels. Deadline for nominations for both awards is August 14!

AFP Central—AFP Programs, News and Services You Need to Know

Nominations Now Open for the AFP/Skystone Partners Research Prize
Applications for the 2016 AFP/Skystone Partners Research Prize are due Nov. 1 to AFP International Headquarters. To be considered for the Prize, works must be published by a commercial publishing house or a professional organization between December 1, 2013 and November 1, 2015. Publications must be based on either applied or basic research. Learn more.

Save the Date for the Hemispheric Conference—Latin America
In partnership with Tec de Monterrey, Junta de Asistencia Privada del Distrito Federal (JAPDF) and Universidad ORT Mexico, AFP presents the Hemispheric Congreso, September 28-29, in Santa Fe, Ciudad de Mexico, D.F. Congreso is the premier educational event on fundraising in Latin America, designed for individuals associated with organizations looking to develop fundraising capacity in Latin America and Mexico. Plenary sessions will address topics of strategic importance to the sector (such as major donors, micro finance and social impact) while skills-based workshops will be provided to address core fundraising techniques. Click here for more information or call 800-666-3863.

Next AFP Webinar: What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Speaker: Timothy D. Logan, FAHP, ACFRE
(August 12, 1:00—2:30 p.m. EDT)

Planned Giving can be pretty daunting if it is not your primary development responsibility—estates, trusts, CRAT's, CRUT's, NIMCRUT's with a flip provision, and more. During this webinar we will look at the most common planned gift types, discuss their properties and look at the donor characteristics associated with each gift. In addition to coming away with the tools to identify the gift planning technique that meets your donors' needs, you will also learn the best way to market these gifts. Register now!

Related Resource: Planned Giving Hot Topic Page

NEW Free AFP Information Exchange Paper for Members:
Count Documented-Intentional-Personal-Interactions (DIPIs) on the Way to Fundraising Success, By Jim Eskin, Executive Director, Alamo Colleges Foundation, Inc., District Office of Institutional Advancement
This paper provides a simple approach to ensure a laser-like approach on non-stop interaction with donor prospects, recognizing that such interaction plays an essential in driving gift income results.
Read The Paper
• Related Resource:
Donor Relations & Stewardship Hot Topic Page
See All Exchange Papers & Resources
Submit Your Paper

Job Listings/Resources

AFP Career Center Resource for July:

YOUR CAREER: Make Writing Fun(d), By Lynda McDaniel

Click here to read the latest career article from Advancing Philanthropy!

Related Resource: The AFP Career Hot Topic Page

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Speaker Database

About AFP

Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world. For more information or to join the world's largest association of fundraising professionals, visit

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