July 8, 2015
Top Stories/Fundraising News
Chatting About Cause Marketing With Tania Little, CFRE
We recently had a chance to chat with Tania Little, CFRE about her use of cause marketing in her job as director of development and partnerships for Food Banks Canada and why she’s dedicated to the eradication of hunger and poverty.
Related Resource: Cause-Related Marketing/Sponsorship Hot Topic Page
Next AFP Webinar: Win Win Win: Build Deeper Relationships With Your Corporate Partners Through Cause Marketing
Speaker: Tania Little, CFRE
(July 15, 1:00—2:30 p.m. EDT)
Learn how cause marketing can help mobilize community and build new opportunities to deepen your relationships with your corporate partners. Using case studies we'll explore why this tool is relevant as part of your fundraising strategy and how to create a win-win-win relationship for your organization, your partner and your mission. At the conclusion of this session, participants will be able to: (1) Define cause marketing including the size of the market and why it is a valid marketing tool; (2) Understand the steps to integrate cause marketing into your fundraising program; and (3) Know how to identify prospects that are using cause marketing. Register now!
Registration Is Now Open for the 10th Annual Nonprofit Management Institute
September 9-10, 2015
Stanford University, Stanford, CA
The theme for the 10th annual Nonprofit Management Institute is Resiliency: Yourself, Your Organization, Your Society. The concept of resiliency has captured the imagination of growing numbers of people in the field of social innovation. Why do some organizations grow and innovate when others falter? Why are some people able to push forward even in the face of adversity? This year's Nonprofit Management Institute will explore these and similar questions, examining the role that resiliency plays at the personal, organizational, and social levels. Registration is now open!
North Park University Offers Tuition Discount to AFP Members
North Park University and the Association of Fundraising Professionals have partnered to offer Active AFP members a 40 percent tuition discount for all graduate management courses in North Park's nationally recognized School of Business and Nonprofit Management. Save over $4,000 for a graduate certificate, and over $15,000 for a degree, with the AFP discount! To learn more, contact Ida Eriksson at firstname.lastname@example.org, or visit www.northpark.edu/sbnm.
AFP Fundamentals of Fundraising eLearning
The popular face-to-face introductory course, the AFP Fundamentals of Fundraising Course, is also available as an eLearning course! The AFP Fundamentals of Fundraising eLearning Course is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This course includes case studies and video segments, making the learning experience both substantive and enjoyable. Click here for more information.
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AFP Central—AFP Programs, News and Services You Need to Know
*New* Free AFP Information Exchange Paper for Members:
Philanthropic Culture is Mission Driven, by Michele Brock, MBA, CFRE
A culture of philanthropy encourages giving from all prospective donors. It leads to donor satisfaction, retention and an overall stronger connection. This is good for fundraising, but even more than that, great for the mission of the organization and those it serves.
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• Related Resource:Donor Relations & Stewardship Hot Topic Page
• See All Exchange Papers & Resources
• Submit Your Paper
Save the Date for the Hemispheric Conference—Latin America
In partnership with Tec de Monterrey, Junta de Asistencia Privada del Distrito Federal (JAPDF) and Universidad ORT Mexico, AFP presents the Hemispheric Congreso, September 28-29, in Santa Fe, Ciudad de Mexico, D.F. Congreso is the premier educational event on fundraising in Latin America, designed for individuals associated with organizations looking to develop fundraising capacity in Latin America and Mexico. Plenary sessions will address topics of strategic importance to the sector (such as major donors, micro finance and social impact) while skills-based workshops will be provided to address core fundraising techniques. Click here for more information or call 800-666-3863.
Nominations Now Open for the AFP/Skystone Partners Research Prize
Applications for the 2016 AFP/Skystone Partners Research Prize are due Nov. 1 to AFP International Headquarters. To be considered for the Prize, works must be published by a commercial publishing house or a professional organization between December 1, 2013 and November 1, 2015. Publications must be based on either applied or basic research. Learn more.
Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world. For more information or to join the world's largest association of fundraising professionals, visit www.afpnet.org.
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