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AFP eWire
Vol.15, Num.10
March 11, 2015

Join Seth Godin and AFP in Baltimore!

Watch Seth get us excited for the 2015 AFP International Fundraising Conference, March 29-31, in Baltimore! Register NOW!

Next AFP Webinar:
Donor Retention: Current Rates are Plummeting! What Can Every Fundraiser Do to Reverse the Trend?
Speaker: Jay Love
(March 17, 1:00—2:30 p.m. E.T.)

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world-renowned authority on building donor retention and donor loyalty. Dr. Sargeant's principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of his principles in action through various technology tools. The results can be astounding when put into daily use. As Adrian states, "even a small change in retention of 10% can double the lifetime value of your current donors!" Register now!

Top Stories | Fundraising News | AFP Central | Job Listings/Resources

Countdown to Conference:
AFPeeps U: Get Your Social Media Learning On in

The AFPeeps are proud to again present AFPeeps U (ok, we prefer The AFPeep Show! but didn't want to give anyone the wrong idea!). These special tutorials will be offered at the AFPeeps Nest (Sponsored by Salsa Labs) at Booth 927. They're scheduled between official conference education sessions and are specially designed to help you quick-start and enhance your online and social media success! Take one, take them all—we'd love to see you! Best of all, there are no grades! And you can stop by the AFPeeps Nest at any time for all your social media questions. Plus, it wouldn't be a true AFPeeps Nest Experience if there weren't the usual hijinks happening, so stop by and see what these Balto-Birds are up to this year!

Top Stories

Tom Ahern: 3 Questions Your Case for Support Must Answer
Long-time fundraiser Michael Rosen looks at Tom Ahern's approach to the case for support and what he will be discussing during his presentations at the upcoming AFP International Fundraising Conference in Baltimore.

Happiness, Habits, and Major Gift Fundraising: Strategies to Help You Survive and Thrive
Good habits and happy thoughts are not typically found at the top of a major gifts campaign list, but they can help you raise more money. Amy Eisenstein, CFRE, talks about these issues and the session she'll be giving at the AFP International Fundraising Conference.

AFP Announces Strategic Partnership with Abila
AFP has announced a new strategic partnership with Abila, a leading provider of software and services to nonprofits and associations that help them improve decision making, execute with greater precision, increase engagement, and generate more revenue.

How Much Do Fundraisers Give Back?

When it comes to philanthropy, do fundraisers walk the walk as much as they talk the talk? Read AFP president and CEO Andrew Watt's blog on this issue, then take the short survey and let us know how much you give back to the community through giving and volunteering. There's a survey for fundraisers in the U.S., Canada, and Mexico, and one for fundraisers in other countries. Deadline is March 20!

Fundraising News

National Financial Literacy Month
April is National Financial Literacy Month and an opportunity for fundraisers to wear their "donor advocate" hat and talk with supporters about their personal financial and estate planning. Find resources on talking with and engaging donors in financial planning and what it can mean for your organization. (AFP/National Financial Literacy Foundation)

Principles for Good Governance and Ethical Practice: A Guide for Charities and Foundations
Independent Sector has released a set of 33 principles for charitable organizations and foundations related to legal compliance and public disclosure, effective governance, financial oversight, and responsible fundraising. (Independent Sector)

Blurring the Nonprofit/For-Profit Divide
The distinction between for-profit and nonprofit college blurred yet again with the announcement that Alliant International University, a California nonprofit institution accredited by the Western Association of Schools and Colleges, has become the first of what are expected to be several universities becoming for-profit benefit corporations as part of a new system of health sciences institutions. (Inside Higher Ed)

Top Ten: How Your Donor and Your Goldfish Are Alike
Learn about this topic and more in this week's top ten, including measuring your "stickiness" in fundraising (and what that means!); creating a "thank-you experience" for donors; getting rid of transactional fundraising; search engine optimization for beginners; and more! (AFP)


Back to Top

AFP Central—AFP Programs, News and Services You Need to Know

BE the CAUSE: Updated and Reinvigorated
The AFP Foundation for Philanthropy has updated their BE the CAUSE campaign website with lots of exciting new stuff, including a 2015 promotional videos, FAQs (with MORE video), success stories, ways for donors to tell us why you give, and the 2014 campaign results. Visit the page and support your profession by BEING the CAUSE!

New Special Events FAQ and Online Resources
Need information or have questions on special events? Members now have access to our HUGE FAQ on special events, along with the 2014 Special Events Report AND even more articles through our Special Event Scoop-it Page, all courtesy of The Special Events Management Initiative funded through the AFP Foundation in Philanthropy in part by a grant from the StubHub Foundation, an advised fund of Silicon Valley Community Foundation.

AFP Board Approves New Format for the Code of Ethical Standards
The AFP Board of Directors has approved a new format, including a graphic makeover, for the association's Code of Ethical Standards, which members are required to sign ever year as part of their membership. You can also find the Donor Bill of Rights and the eDonor Bill of Rights on the AFP website.

Free AFP Information Exchange Paper for Members
The Role Of Annual Giving Societies In Your Organization, by Wendy Scardino, CFRM (AMPERAGE Fundraising Advisers)

Giving societies are an important tool for building donor relationships and ensuring the financial growth of an organization. This white paper discusses how to start a giving society and integrate that society into the everyday work of your nonprofit.
Read the Paper
See all Exchange papers and resources
Submit your paper


Job Listings/Resources

AFP Career Center Resource for March:

[Download a PDF of this article!]
Don't Sabotage Your Career—Take Control
By Mary Beth Bos, CFRE

Related Resource: The AFP Career Hot Topic Page

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

About AFP

Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world. For more information or to join the world's largest association of fundraising professionals, visit

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