Click for eWire online
AFP eWire - Vol.14, Num.35
September 3, 2014
Sponsored by
NYU Advertisement

This Week on Nikki's Notes:
The One Key Attribute Young Fundraising Professionals Must Have: Confidence

Nikki's Notes

You can tell by watching her that Natalie Gupton possesses the attribute that all fundraising professionals—especially newbie fundraising professionals—must have. As a young fundraiser in the field for nearly five years, Natalie has experienced her fair share of triumphs and challenges. Hear about how she handles things differently than a veteran fundraiser may, and glean the advice for all of her fellow newbie fundraisers!

Webinar on Tuesday: Extreme Social Media Makeover: Nonprofit Edition! (September 9, 1:00—2:30 p.m. E.T.)

This webinar isn't just going to talk to you about getting your nonprofit's social media up to snuff—it's going to actually walk you through a demonstration of at least 25 killer tools to help you get a ton of online traffic. You'll walk away fully understanding how social media can help you raise more money, the tools you'll need to make it happen and how you're going to implement it all—even without technical skills. Join Allan Pressel, CEO of PowerSite123, and makeover your nonprofit's social media!

Stay Wired!

Facebook, Twitter, Linkedin, Instagram, YouTube—You Name It, We're There! Check Out AFP's Online Communities!


Top Stories

Five Mistakes When Orchestrating Your Online Event
Online fundraising grew 13.5 percent in 2013, proving that online fundraising events are going to be important money-makers of the future. But before you jump online and create an event, there are some things that you need to know about what NOT to do. Read on to see the five mistakes you don't want to make—plus examples of how some organizations hit it out of the park!

Related Resource: The AFP Special Events Hot Topic Page

Member Motion—Recognizing AFP Members with New & Exciting Career Achievements
AFP members are making moves and doing even more incredible work in fundraising and philanthropy. Join us in celebrating their achievements! Don't forget to let us know about your announcements, appointments, promotions and recognitions! Read more.

AFP Q&A: End of Year Major Gifts—What's Your Next Step?
Rested and relaxed from summer? With school back in session, it's time for a lesson in year-end fundraising. Do these sound like questions you're asking yourself: Is it too late to raise major gifts this year? What can we do now to ensure our donors give major gifts this year, next year, and for years to come? If so, ask Amy Eisenstein, ACFRE! Send in your questions now on year-end major gifts, and then tune in to AFP Q&A on Sept. 17 @ 1 pm EDT for Amy's answers on building your final 2014 plan of attack!

Back to Top


Fundraising News

AFP Webinars

Firms Use Charitable Activity as Recruiting Tool
Do you base a job opportunity on the organization's dedication to charitable programs? The Wall Street Journal reports that gift matching, company-organized volunteer events and paid days off for volunteer work appeal more to millennial talent. (The Chronicle of Philanthropy)

Has The Ice Bucket Challenge Changed Healthcare Fundraising Forever?
After raising over $100 million from over three million donors, there's no question that other organizations would strive to duplicate their own Ice Bucket Challenge. Unfortunately, the success of the challenge was viral happenstance that shouldn't—and won't—be replicated by other charities - not immediately, at least. Waiting until the hype dies down will give organizations a better chance of taking over the spotlight. (Forbes)

Top Ten: 5 Ways Your Nonprofit Can Reach Millennials
Learn about this topic and more in this week's top ten, including stories and tips on raising awareness for your cause (circa #IceBucketChallenge), why school fundraisers need a complete overhaul, the awesome reasons why you should be using infographics in your content marketing, why it's essential to have a personality when trying to appeal to your target audience, how to do recon when the wrong automated email goes out, why video is ESSENTIAL for your nonprofit and how to get in on the #GivingTuesday movement that is less than 100 days away! Read more.

Back to Top

AFP Central—AFP Programs, News and Services You Need to Know

*NEW* AFP Hot Topic: Benchmarks
You asked, so we created. After a number of requests for benchmarking resources, we figured it was time to create one go-to place. Thus the Benchmarks Hot Topic Page was born! Find resources on how to compare your organization with others like yours. Get the fundraising tools you need to calculate your cost to raise a dollar (CTRD), your return on investment (ROI), your donor retention rates and growth in giving ratio. Do it all, with the new Benchmarks Hot Topic Page!

AFP and The Globe and Mail to Publish National Philanthropy Day® Supplement
AFP and The Globe and Mail are at it again! Together we will publish a special supplement on Nov. 14 honouring National Philanthropy Day® and the incredible work charities across Canada perform every day. Information about the supplement, including the deadline for reserving ad space, can be found here.

2015 Skystone Partners Prize for Research on Fundraising and Philanthropy
Have you read a good fundraising book lately? Or have you written one that was published between Dec. 1, 2012 and Nov. 1, 2014? If so, here's your cue to submit for a chance to earn the 2015 Skystone Partners Prize for Research on Fundraising and Philanthropy—a $3,000 cash prize and recognition at the 2015 AFP conference in Baltimore! Check out the criteria and details here.

New! Free AFP Information Exchange Paper for Members
A Step-by-Step Primer on How to Obtain Large Government Grants for Nonprofits (Part 2), by Cathy Cessna, RDH, MPA, CFRE & Charles B. Vincent, J.D.
There are many steps to applying for large government grants, each step equally important to securing the funding your organization needs for growth. These papers seek to outline, step-by-step, the general process inherent in obtaining these grants.
Read Part 2
  | Read Part 1
• Related Resource: AFP Hot Topic Page: Grants
See all Exchange papers and resources
Submit your paper

Back to Top


Upcoming AFP Webinar:

Getting Your Organization Onboard with Fundraising: Weaving a Philanthropic Culture
(September 24, 1:00—2:30 p.m. E.T.)

You may be able to cultivate a relationship with a donor, but are you also great at building and nurturing a philanthropically cultural relationship within your organization? You shouldn
't be the only one living in a philanthropic world. If your organization joined you and their culture reflected your philanthropic beliefs, then it would be even easier to appeal to prospect donors. Now, how do you get started on this joint philanthropic culture? First, you attend this webinar with Andrea McManus, CFRE to gain an understanding and better perspective on the synergies between fundraising and philanthropy. Then, you asses your own organization's culture and identify the areas for improvement with this new understanding of the synergies. Sign up today to get started!

See the 2014 Webinar Schedule!

Job Listings/Resources

AFP Career Center Article for September:

Visit the AFP Career Learning Center

The Career Learning Center encourages an integrative career and professional development process that enhances your skill set. Click here for more information.

Related Resource: The AFP Career Hot Topic Page

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

About AFP

Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world. For more information or to join the world's largest association of fundraising professionals, visit

You receive this publication as a benefit of your AFP membership. If you have questions or comments about the content of this email, please contact

If you wish to no longer receive AFP eWire, please visit the My AFP Profile page and select the My Communication Opt-in/Opt-out Preferences link.

Institute of Fundraising UK members please visit the Institute's members only area at and untick the AFP box.

AFP eWire Hard to Read? If the font appears too small, learn how to increase the size.

PLEASE NOTE: If you unsubscribe you will no longer receive AFP eWire nor any other all-member communications from AFP. Removing yourself from this list will NOT remove you from any discussion groups or other AFP newsletters that you have "opted in" to receive.

Association of Fundraising Professionals -
4300 Wilson Blvd., Suite 300, Arlington, VA 22203
US: 800-666-FUND (3863) - from Mexico: 001-866-837-1948

Copyright © 2014 AFP