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eWire Volume 13, Number 4
January 22, 2013
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Surf's Up in San Diego... On Your New iPad, That Is!

Advance Registration Ends in Just Three Days!
Register Now for the AFP International Conference and Be Eligible to Win a New iPad!

Surf's Up!Don't worry about packing your board to surf in San Diego—simply register for the AFP International Conference on Fundraising before January 25th and you’ll be well on your way to surfing the web on your new iPad! Upon registering, your name will be entered into a drawing for one of two iPads that you can pick up onsite!

Here's the deal:

• Entrants must "Like" BOTH AFP and the AFP 2013 International Conference Facebook pages
• Winners must be registered for the entire three day 2013 International Conference on Fundraising
• Contest open NOW, Ends January 25th at Midnight PST. Winners will be contacted soon after (Be sure to check the AFP and International Conference Facebook Pages for announcements on the Winners!)
• All prior registrants will be entered to win as well but you still have to friend us!

Register Today!

This year, our goal is to engage and re-energize our profession. Join us and be a part of our efforts to create balance, focus on critical priorities, and simplify complexities—we’ll explore what it means to be Doing The Right Things…Right!

Go to for more information and register TODAY! And be sure to check out the new 2013 San Diego Pre-Conference Brochure!

Advance Registration Ends January 25thSee you in San Diego in April!

 Top Stories |  Fundraising News and Tips | AFP Announcements
AFP Member Exclusives |  Job Listings/Resources

Top Stories

Why Your Nonprofit Needs to Be On Google+ Today!
A year and a half ago, Google unveiled a new social media network called “Google+”. Google+ had some cool new tools but was basically seen as an attempt to compete with Facebook. Since then, Google+ has become the fastest-growing social media platform in history. The implications for nonprofits are huge. Learn more.

Not Your Average Ethics Session
At first glance the Ethics sessions offered in the past at AFP’s International Conference on Fundraising haven’t always screamed, “Attend me!” But at the 2013 conference, that’s all going to change. This year, the Ethics sessions have been kicked up a notch, and A Crisis in Value – Our World is Built on Trust, featuring Barbara Levy, ACFRE, Ben Haddad, and AFP’s president and CEO Andrew Watt, FInstF, is no exception! Read more.

AFP Strategic Partners

Fundraising News and Tips

Interview with Veteran Fundraiser Jerold Panas
In his career, Jerold Panas has helped a diverse range of organizations raise an estimated $11 billion. He recently spoke with his publisher about the state of fundraising today and the lessons he has learned throughout his career. GuideStar has published excerpts from Mr. Panas's books (see the links on the right), and we're pleased to be able to share his additional thoughts with you.(Guidstar) Read more.

For National Day of Service, Let’s Expand Notion for Nonprofits
Saturday is the National Day of Service and the honorary will be Chelsea Clinton. Writing for CNN, Chelsea Clinton notes that she was a volunteer for America Reads and for the Lucile Packard Children’s Hospital in California. “If everyone who pitches in this weekend keeps up that commitment throughout the year, think about how much good we can all do,” she writes, promoting volunteerism. “Lots of small acts add up to big change.”(NonprofitQuarterly)
Read more.

Members: Discuss this topic with colleagues on AFP2P!

Fundraisers’ Salary Levels Static in 2012, Says Kage Partnership Survey
The Kage Partnership Fundraising Salary Survey 2013 reports that fundraisers' salaries mostly stayed static during 2012. The findings are based on data from 360 fundraising vacancies, from 120 charities, that were published from January to December 2012. (
Read more.

This Week's "Ten Things You Might Have Missed (and Need to Know)"
There’s so much information online that you’re bound to have missed some of it. Here’s some of the top items and ideas from last week you need to know about and that can help you find success, including stories on the top five smartphone apps for your nonprofit, 19 Facebook status ideas for your nonprofit, Canada’s top five charities run by young professionals, six habits from remarkably likeable people, and a man on a 700 mile mission to raise money for the victims of Newtown.
Read more.

Looking for Gifts for Your Speakers and Members?

Visit the AFP Marketplace for all your AFP gifts and awards. Don’t see what you are looking for? No problem. You can submit a request for custom products, too.

Visit the AFP Marketplace today for all your logo merchandise needs!

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AFP Announcements

Meet the 2013 AFP Board!
Bob Carter, CFRE, is AFP’s chair for 2013, but he’s not the association’s only experienced and outstanding volunteer leader this year. The members of AFP’s executive committee and board contain a wealth of fundraising and community knowledge, know-how and perspective to help lead the association through this exciting year. Read more.

New Canada AFP/Globe and Mail Supplement to Focus on Youth in Philanthropy
Canada’s Youth: Driving the Future of Philanthropy will be published on May 28 and will contain inspiring articles about young people involved in fundraising and charity. Special advertising rates are available for AFP members, and space closes April 16. Learn more.

Bookstore Ad

The Winter 2013 Digital Issue of Advancing Philanthropy is Now Available!
In this issue of AFP’s digital magazine you’ll tap into the minds of “Askers, Ambassadors and Advocates”, learn how to cope with CEO’s reluctance to ask for funds, see how to create-and recognize-the right opportunity to make the ask, get insight to the special technology section, and more! See the current issue!


Most Popular Resource Center Hot Topics – The Top 10 of ’12!

A key member benefit, AFP’s 27 comprehensive Hot Topics pages - developed by the Resource Center based on the most popular and current member searches and requests – are our way of responding to members’ most pressing professional needs.

The following is a list of the 10 most visited Hot Topic pages for 2012. We hope you find them beneficial!

1. Samples, Forms and Documents
Development Plans
3. Annual Fund
4. Boards and Volunteers
5. Donor Relations/Stewardship
6. Fundraising Policies
7. Job Descriptions
8. Capital Campaigns
9. Major Gifts
10. Special Events

To view the complete list of Resource Center Hot Topics, please visit (login required) or simply go to the “Browse By Topic” pull-down menu you’ll find in the search box area on every page.

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AFP Member Exclusives

The Challenger

Lights...Camera...AFP Action University!
NEW! AFP Action University Book Review (Video):
The Challenger Sale: Taking Control of the Customer Conversation, by Matthew Dixon & Brent Adamson
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale ideas and solutions. The authors' study found that while every average sales rep in the world falls into one of five distinct profiles, only one—the Challenger—delivers consistently high performance. Challengers approach clients and customers with unique insights, and tailor their message to the specific needs and objectives of the person they are addressing. The things that make Challengers unique are replicable and teachable across your organization.

Access this week's AFP Action University Book Review development tool (video and materials)
Learn more about Action University
• Want to discuss The Challenger? Join us on AFP2P!

Don’t Wait! Join AFP’s Member-exclusive Online Social Community Today!
Get involved with colleagues from AFP beyond your chapter, beyond your existing network! AFP2P allows members to interact and share with one another through such personalized features as discussion groups, blogs and news feeds. In addition, members are able to create unique profiles, upload pictures and documents, and leave comments. Log on today! (Learn more about AFP2P.)

Free AFP Information Exchange Paper for Members:
Involving Your Board Members in Fund Development - Simone P. Joyaux, ACFRE
It’s your job to help board members do their job in fund development. But who is “you”? The development officer. The executive director. The board chair. The chair of the board’s fund development committee. No one – including your development officer – does this work alone. This is a team enterprise. Volunteers – especially board members – are particularly important.
Read the paper!
Related Resource:
Boards and Volunteers Hot Topic page
See all Exchange papers and resources
Submit your paper
Discuss this Paper on AFP2P!


Upcoming AFP Webinars:

Transformational Gifts: Using Philanthropic Planning To Partner with Prospects and Advisors
Jan. 24, 1-2:30 p.m. ET)
With the rise of the "New Philanthropists" (born 1946-present), there has been a significant generational shift in the donor base. In this session, Brian M. Sagrestano, JD, CFRE will share the latest research from his book with co-author Robert E. Wahlers, The Philanthropic Planning Companion: The Fundraisers' and Professional Advisors' Guide to Charitable Gift Planning, exploring why charities and professional advisors must use a collaborative, philanthropic planning approach when working with high net worth donors from these rising New Philanthropists. Special attention will be given to the common elements from philanthropic planning efforts from Princeton, Harvard, the Heritage Institute and others.
Register now.

Writing a Fabulous Case for Donor Support
Feb. 5, 1-2:30 p.m. ET)
In this revealing session, one of North America's most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas. At the conclusion of this session, participants will know why the typical “elevator speech” is really a ride to nowhere, how to tell a story quickly and effectively, and how to answer the "Big 3" questions donors will have. Presenter Tom Ahern is considered one of the world’s top authorities on donor communications. He is the author of four well-received books on the topic and delivers dozens of workshops internationally every year.
Register now.

See the 2013 Webinar Schedule!

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Job Listings/Resources

AFP Career Center Article of the Week:


Highlights of the AFP 2012 Compensation and Benefits Study

By Cathlene Williams, Ph.D.

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Make Sure To Visit The Resources Section of the AFP Career Center!
The AFP Career Center is here to help with all your career needs. New resources and professional services include career tips & articles, professional resume writing, career coaching, and much more! Click here to check out all the new tools to begin improving your career today!

About AFP

Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world. For more information or to join the world's largest association of fundraising professionals, visit

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