eWire Volume 12, Number 43
October 23, 2012
AFP Diverse Communities Scholarship Application Form Now Available
The AFP Foundation for Philanthropy created a new scholarship fund for members of diverse communities to attend the AFP International Conference on Fundraising. AFP is now accepting applications for these $1500 diversity scholarships, and funds are broken into three areas: African American, Gay/Lesbian/Bisexual/Transgender (GLBT) and General Diversity. Learn more.
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Fundraising News and Tips
Improving Direct Marketing Response with Online Advertising
Online advertising is evolving, and Richard Becker, president of Target Analytics at Blackbaud, explains new and improved methods of online advertising as part of an integrated, multichannel marketing strategy for nonprofits. (NTEN) Read more.
Who Are You Writing To?
Insightful and humorous thoughts on creating an archetype of the donor you’re trying to reach through your fundraising communications. (The Agitator) Read more.
Members: Discuss this topic with colleagues on AFP2P!
America’s Top Charities Struggle to Recover From Downturn
While charitable giving grew by 7.5 percent in 2011 for America’s 400 biggest charities, the outlook is far less optimistic in 2012: less than one percent. (Chronicle of Philanthropy) Read more.
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Learn How to Improve Your Ethical Performance
Just 14 items, AFP’s Ethical Assessment Inventory provides fundraisers and organizations with a snapshot of their ethical performance, a comparison of themselves with peers from across AFP and a way to assess and strengthen ethical dimensions of their practice. Learn more.
New AFP Chief Marketing Officer Named One of the Top 100 CMOs on Twitter
Scott Pearl, the Association of Fundraising Professionals’ (AFP) new chief marketing officer, has been named to Social Media Marketing Magazine’s list of the top 100 CMOs on Twitter around the world. Read more.
Sign Up to Serve on AFP’s Committees
Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.
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AFP Member Exclusives
Lights...Camera...AFP Action University!
*New* AFP Action University Book Review (Video): Succeed: How We Can Reach Our Goals, by Heidi Grant Halvorson
Social psychologist Halvorson, a blogger for Psychology Today and assistant professor of psychology at Lehigh University, tackles attainment of goals in every area of life from relationships to sports. Halvorson sidesteps conventional notions about achieving success, particularly the idea that one should imagine oneself achieving goals easily. The ideal, Halvorson says, is to think positively about achieving one's goals but to think realistically about the effort that will be required to achieve them.
• Access this week's AFP Action University Book Review development tool (video and materials)
• Learn more about Action University
• Want to discuss Succeed? Join us on AFP2P!
Make the Connection on AFP2P and Help Fellow Members With Their Fundraising Questions!
AFP2P is AFP's exclusive online social community where you can interact and share your questions—and answers!—with other members. If you have an afpnet.org login, you already belong to AFP2P - simply go to p2p.afpnet.org or click "AFP2P" at the top of the AFP website and enter your login. Recent questions to the AFP2P Open Forum cover the confidentiality of fundraising campaign documentation, how to implement donor surveys, and fundraising in the face of financial challenges. Visit AFP2P and share your knowledge! (Learn more about AFP2P.)
Involving Your Board Members in Fund Development - Simone P. Joyaux, ACFRE
It’s your job to help board members do their job in fund development. But who is “you”? The development officer. The executive director. The board chair. The chair of the board’s fund development committee. No one – including your development officer – does this work alone. This is a team enterprise. Volunteers – especially board members – are particularly important.
• Read the paper!
• Related Resource: Boards and Volunteers Hot Topic page
• See all Exchange papers and resources
• Submit your paper
• Discuss this Paper on AFP2P!
Upcoming AFP Webinars:
The Ever Changing World of Small Non-Profit Boards
(Nov. 6, 1-2:30 p.m. ET)
Why is it that some small non-profit boards tend to get mired down in crises and create a feeling of dysfunction? Are these familiar issues for you: lack of fundraising experience or the desire to do so; resistance to change; focusing on the "little" picture and forgetting the big one; or micromanaging staff? This session will provide participants various learning tools in creating a positive experience of change for boards in search for that “FUN” or “First-Class Understanding of Non-profits.” Sean D. Hammerle, CFRE, has over 20 years of experience in fundraising and is the founder and president of PLAID Consulting, a Houston-based firm focused on philanthropic leadership and institutional development for small- and medium-sized non-profits. He is a member of the AFP International Board and Subject Matter Expert for CFRE International.
Year-End Fundraising...It is Still Not Too Late
(Nov. 28, 1-2:30 p.m. ET)
Many organizations raise a significant portion of their annual revenue dollars during the month of December. This webinar will examine simply and easy ways to maximize and increase year-end contributions through proven fundraising techniques, including email campaign, the Internet and targeted direct mail appeals. Alphonce J. Brown, Jr., ACFRE is president of Docere Consulting and works with U.S. and international nonprofit organizations.
See the 2012 Webinar Schedule!
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