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eWire Volume 12, Number 42
October 16, 2012
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50th International Conference on Fundraising in San Diego:
Early Bird/Discount Registration Ends October 26th –
SAVE Over 20% Off The Regular Rate!

2013 AFP Conference!

Early Bird registration ends October 26th for the 50th AFP Annual International Conference on Fundraising in San Diego, presented by Blackbaud—Register TODAY for BIGGEST savings!

John LegendJoin Grammy Award winning music recording artist and education activist John Legend as he shares his inspiring experiences through lecture and song during the Opening General Session!

Act quickly (before October 17th) to take advantage of the Webinar BONUS! Register during the discount registration period, and get up to four (4) select archived webinars for FREE (a $636 Value AND 6 CFRE points!). The webinars are given by top conference speakers! Again
, register for the International Conference on Fundraising before October 17th to get the FOUR BONUS webinars!

This year, our goal is to engage and re-energize our profession. Join us and be a part of our efforts to create balance, focus on critical priorities, and simplify complexities—we’ll explore what it means to be Doing The Right Things…Right!

Go to for more information and register TODAY! See you in San Diego in 2013!

Top Story | Special Announcement | Fundraising News and Tips | AFP Announcements
AFP Member Exclusives |  Job Listings/Resources

Top Story: The Planned Giving Toolbox: Learning to Talk about Planned Giving
Fundraisers don’t need to be experts on planned giving, but they do need to be able to talk knowledgeably about planned giving options and spot opportunities for donors, according to Greg Hammond, President of Planned Giving Strategies and a charitable giving strategist for life and legacy. Read more.

Related Resource: AFP Hot Topic Page: Planned Giving

Members: Discuss this topic with colleagues on AFP2P: Share your planned giving experiences and tips

AFP Strategic Partners
AFP Webinar Series

Special Announcement

AFP Diverse Communities Scholarship Application Form Now Available
The AFP Foundation for Philanthropy created a new scholarship fund for members of diverse communities to attend the AFP International Conference on Fundraising.  AFP is now accepting applications for these $1500 diversity scholarships, and funds are broken into three areas: African American, Gay/Lesbian/Bisexual/Transgender (GLBT) and General Diversity. Learn more.

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Fundraising News and Tips

Charities’ Fundraising Improves Slightly, But Still Not Retaining Donors
While fundraising levels are improving slightly, charities continue to lose more donors than they gain and have a long way to go to recover from the impact of the 2007-9 recession, a new report from the Association of Fundraising Professionals (AFP) and the Urban Institute indicates. Read more.

National Estate Planning Week
AFP is pleased to support National Estate Planning Week, Oct. 15-21. The National Association of Estate Planners and Councils has developed numerous resources to help charities and donors understand and talk about estate planning. Members can learn more at the campaign website, and resources include press release, sample articles, fact sheets and more.
Read more.

Deconstructing Philanthropy: 7 Ideas to Help You Create Inspired Donor Thank Yous
Some you’ll know, some you may already do at your organization, and others you might not have considered yet: a nice list of inspired ways to thank your donor. (Charity Village)
Read more.

Bookstore Ad

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AFP Announcements

Awards Celebration to be held in San Diego – Submit Your Nominations Today!
Nomination materials are now available for the 2013 Awards for Philanthropy which will be presented at the Celebration of Philanthropy on April 6 at the International Conference on Fundraising in San Diego. The deadline for submitting nominations is Nov. 30, and more information can be found here.

Avectra to Sponsor 2012 Leadership Academy in Houston
AFP is proud to announce that Avectra is partnering with the association to sponsor its Leadership Academy meetings in Houston, Oct. 18-20. “Avectra is proud to sponsor this year's AFP Leadership Academy,” said Richard Davis, chairman and CEO of Avectra. “Our partnership with AFP is a success because of our mutual desire to support leaders within the AFP community with programs to enrich their career and enhance their leadership skills.” Chapter leaders can still register for the Leadership Academy.

Sign Up to Serve on AFP’s Committees
Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.

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AFP Member Exclusives

*New* Free AFP Information Exchange Paper for Members:
Involving Your Board Members in Fund Development - Simone P. Joyaux, ACFRE
It’s your job to help board members do their job in fund development. But who is “you”? The development officer. The executive director. The board chair. The chair of the board’s fund development committee. No one – including your development officer – does this work alone. This is a team enterprise. Volunteers – especially board members – are particularly important.
Read the paper!
Related Resource:
Boards and Volunteers Hot Topic page
See all Exchange papers and resources
Submit your paper
Discuss this Paper on AFP2P

Speaker Database

Make the Connection on AFP2P and Help Fellow Members With Their Fundraising Questions!
AFP2P is AFP's exclusive online social community where you can interact and share your questions—and answers!—with other members. If you have an login, you already belong to AFP2P - simply go to or click "AFP2P" at the top of the AFP website and enter your login. Recent questions to the AFP2P Open Forum cover the confidentiality of fundraising campaign documentation, how to implement donor surveys, and fundraising in the face of financial challenges. Visit AFP2P and share your knowledge! (Learn more about AFP2P.)

Pitch Anything

Lights...Camera...AFP Action University!
*New* We Present an AFP Action University Book Review (Video):
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff 
Creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you'll have more funding and support than you ever thought possible.

Access this week's AFP Action University Book Review development tool (video and materials)
Learn more about Action University
• Want to discuss Pitch Anything? Join us on AFP2P!

Looking for Gifts for Your Speakers and Members?

Visit the AFP Marketplace for all your AFP gifts and awards. Don’t see what you are looking for? No problem. You can submit a request for custom products, too.

Visit the AFP Marketplace today for all your logo merchandise needs


Upcoming AFP Webinars:

The Planned Giving Toolbox
Oct. 23, 1-2:30 p.m. ET)
The Planned Giving Toolbox is a detailed training discussion illustrated with case studies that will provide a simple introduction or refresher of traditional and non-traditional planned giving tools and strategies to address the needs and concerns of your donors. This presentation will break down planned giving vehicles, often viewed as "too complex," to provide you the confidence and ability to generate more immediate gift and planned giving opportunities with your donors. Greg Hammond, a CERTIFIED FINANCIAL PLANNER™ Professional and Certified Public Accountant, has counseled hundreds of individuals and families on drastically reducing their taxes, preserving wealth, increasing net worth, charitable and estate planning, and building a legacy.
Register now.

The Ever Changing World of Small Non-Profit Boards
Nov. 6, 1-2:30 p.m. ET)
Why is it that some small non-profit boards tend to get mired down in crises and create a feeling of dysfunction? Are these familiar issues for you: lack of fundraising experience or the desire to do so; resistance to change; focusing on the "little" picture and forgetting the big one; or micromanaging staff? This session will provide participants various learning tools in creating a positive experience of change for boards in search for that “FUN” or “First-Class Understanding of Non-profits.” Sean D. Hammerle, CFRE, has over 20 years of experience in fundraising and is the founder and president of PLAID Consulting, a Houston-based firm focused on philanthropic leadership and institutional development for small- and medium-sized non-profits. He is a member of the AFP International Board and Subject Matter Expert for CFRE International.
Register now.

See the 2012 Webinar Schedule!

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Job Listings/Resources

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Make Sure To Visit The Resources Section of the AFP Career Center!
The AFP Career Center is here to help with all your career needs. New resources and professional services include career tips & articles, professional resume writing, career coaching, and much more! Click here to check out all the new tools to begin improving your career today!

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 231 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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