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eWire Volume 12, Number 40
October 2, 2012
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50th International Conference on Fundraising in San Diego:
Register by October 17th to Get Your Special Webinar Four-Pack Bonus!

2013 AFP Conference!

Registration is open for the 50th AFP Annual International Conference on Fundraising in San Diego, presented by Blackbaud. Get ready for three impactful general sessions: Musician/Songwriter John Legend, Bert Jacobs, Co-founder and Chief Executive Optimist of Life is Good, and Five Young Philanthropists including Barbara Pierce Bush and Jenna Bush Hager, who will talk about what they are doing and how they see the future of philanthropy.

Act quickly (before October 17th) to take advantage of the Webinar BONUS! Register during the discount registration period, and get up to four (4) select archived webinars for FREE (a $636 Value AND 6 CFRE points!). The webinars are given by top conference speakers! Again, register for the International Conference on Fundraising before October 17th to get the FOUR BONUS webinars!

This year, our goal is to engage and re-energize our profession. Join us and be a part of our efforts to create balance, focus on critical priorities, and simplify complexities—we’ll explore what it means to be Doing The Right Things…Right!

Go to for more information and register TODAY! See you in San Diego in 2013!

Top Story | Special Announcement | Fundraising News and Tips | AFP Announcements
AFP Member Exclusives |  Job Listings/Resources

The Obama Effect
Top Story: The Obama Effect: 20 Takeaways for Multichannel Fundraisers
There’s no question that the Obama for America 2008 campaign set a new standard in online fundraising. Of its $750 million raised, half a billion came in online. Those numbers are staggering. In this article, fundraising experts share 20 key best practices and ideas that they’ve taken away from their experiences with multichannel fundraising and Obama for America’s successful campaign. Read more.

Related Resource:
AFP Hot Topic Page: Online Fundraising

Members: Discuss this topic with colleagues on AFP2P: Share your own key practices, ideas and experiences regarding multichannel fundraising!

AFP Strategic Partners

Special Announcement

Ad Deadline Oct. 5 for AFP/Globe and Mail National Philanthropy Day® Supplement
The Globe and Mail, which reaches nearly one million readers across Canada, will be publishing in partnership with AFP a special supplement about National Philanthropy Day®. The supplement will highlight donors, volunteers, corporations and foundations across Canada involved in philanthropy, and AFP members can receive special rates on advertising. Learn more.

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Fundraising News and Tips

National Estate Planning Week
AFP is pleased to support National Estate Planning Week, Oct. 15-21. The National Association of Estate Planners and Councils has developed numerous resources to help charities and donors understand and talk about estate planning. Members can learn more at the campaign website, and resources include press release, sample articles, fact sheets and more. Read more.

Donor-Centered Cause Marketing
Penelope Burke talks about how corporate sponsorships are playing out in businesses and offices everywhere these days, and what charities and fundraisers need to remember. (Burk’s Blog)
Read more.

New Report on Payments in Lieu of Taxes (PILOTS)
The great majority of PILOT revenue comes from universities and hospitals, most PILOT activity occurs in the Northeast, and a small number of multi-million dollar PILOTs account for the majority of all revenue received nationwide, according to Payments in Lieu of Taxes by Nonprofits: Which Nonprofits Make PILOTs and Which Localities Receive Them, authored by Daphne A. Kenyon, Adam H. Langley and Patricia C. Bailin.
Read more.

Take your mission to the next level with
Sage Nonprofit Online

The Sage Nonprofit Resource Center offers free planning guides and practical tools.

Visit to experience
nonprofit without limits!

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AFP Webinar Series

AFP Announcements

National Philanthropy Day: Celebrating All Donors Equally Engages New Attendees, Sponsors
Mike House, President of AFP Edmonton & Area Chapter shares how a shift in their approach to National Philanthropy Day has boosted participation; engaging new attendees and sponsors.
Read more

Avectra to Sponsor 2012 Leadership Academy in Houston
AFP is proud to announce that Avectra is partnering with the association to sponsor its Leadership Academy meetings in Houston, Oct. 18-20. “Avectra is proud to sponsor this year's AFP Leadership Academy,” said Richard Davis, chairman and CEO of Avectra. “Our partnership with AFP is a success because of our mutual desire to support leaders within the AFP community with programs to enrich their career and enhance their leadership skills.” Chapter leaders can still register for the Leadership Academy.

Sign Up to Serve on AFP’s Committees
Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.

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Speaker Database

AFP Member Exclusives

Managing Right

Lights...Camera...AFP Action University!
This Week We Present an AFP Action University Book Review (Video):
Managing (Right) for the First Time, by David C. Baker
Managing (Right) for the First Time is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 600+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and eminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager and leader.
Access this week's
AFP Action University Book Review development tool (video and materials)
Learn more about Action University

• Want to discuss Managing (Right)?
Join us on AFP2P!

Make the Connection on AFP2P and Help Fellow Members With Their Fundraising Questions!
AFP2P is AFP's exclusive online social community where you can interact and share your questions—and answers!—with other members. If you have an login, you already belong to AFP2P - simply go to or click "AFP2P" at the top of the AFP website and enter your login. Recent questions to the AFP2P Open Forum cover the confidentiality of fundraising campaign documentation, how to implement donor surveys, and fundraising in the face of financial challenges. Visit AFP2P and share your knowledge! (Learn more about AFP2P.)

The Latest Free AFP Information Exchange Paper for Members:
Intellectual Capital in the Nonprofit Organization - Harvest Development Group, LLC/Sondra Lintelmann-Dellaripa
The growing power of ideas - as manifested in innovative programs, policies and processes – is the key differentiator for a successful nonprofit organization. This means that the most important resource in your nonprofit is not your donor database, or your special event - it’s the heads that walk through your door every day. These heads make up the differentiator known as Intellectual Capital.
Read the paper!
See all Exchange papers and resources
Submit your paper
Discuss this Paper on AFP2P!

Looking for Gifts for Your Speakers and Members?

Visit the AFP Marketplace for all your AFP gifts and awards. Don’t see what you are looking for? No problem. You can submit a request for custom products, too.

Visit the AFP Marketplace today for all your logo merchandise needs!


  Upcoming AFP Webinars:

How to Turn Your Volunteers (Board and Non-Board Members) into Great Fundraisers
Oct. 4, 1-2:30 p.m. ET)
Fundraising is about relationships, and yet many organizations overlook their volunteers as potential donors and advocates for the organization. This session, led by Amy Eisenstein, CFRE, will move beyond the traditional practice of utilizing only board members as fundraisers. Instead, it will focus on how many different types of volunteers, including board members, can play an active role in all areas of fundraising, including events, individual solicitation, proposal writing, and direct mail. Amy Eisenstein is the Principal of Tri Point Fundraising and an AFP certified Master Trainer.
Register now.

The Planned Giving Toolbox
Oct. 23, 1-2:30 p.m. ET)
The Planned Giving Toolbox is a detailed training discussion illustrated with case studies that will provide a simple introduction or refresher of traditional and non-traditional planned giving tools and strategies to address the needs and concerns of your donors. This presentation will break down planned giving vehicles, often viewed as "too complex," to provide you the confidence and ability to generate more immediate gift and planned giving opportunities with your donors. Greg Hammond, a CERTIFIED FINANCIAL PLANNER™ Professional and Certified Public Accountant, has counseled hundreds of individuals and families on drastically reducing their taxes, preserving wealth, increasing net worth, charitable and estate planning, and building a legacy.
Register now.

See the 2012 Webinar Schedule!

Bookstore Ad

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Job Listings/Resources

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Make Sure To Visit The Resources Section of the AFP Career Center!
The AFP Career Center is here to help with all your career needs. New resources and professional services include career tips & articles, professional resume writing, career coaching, and much more! Click here to check out all the new tools to begin improving your career today!

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 231 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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