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eWire Volume 12, Number 36
September 4, 2012
Nonprofit Management Institute


AFP Members:
Canada Globe and Mail to Publish NPD Supplement on Nov. 16!
The Globe and Mail, which reaches nearly one million readers across Canada, will be publishing in partnership with AFP a special supplement about National Philanthropy Day®. The supplement will highlight donors, volunteers, corporations and foundations across Canada involved in philanthropy, and AFP members can receive special rates on advertising. To learn more, click here.

Top Story | Special Announcement | Fundraising News and Tips | AFP AnnouncementsMember Exclusives |  Job Listings/Resources

Top Story: Building a Major Gifts Pipeline Despite BIG Obstacles
Every organization is different with its own unique challenges but start at the beginning and catalogue your strengths, says Adrienne Capps, CFRE, and you’ll ultimately find success. Read more.


Related Resource: The Major Gifts Hot Topic page

Members: Discuss this topic with colleagues on AFP2P: What has been your experience building major gifts programs?

AFP Strategic Partners
Speaker Database

Special Announcement

New Donor Retention Study!
Donor retention is critical to success, of course, but what are the benchmarks and how are charities doing in comparison to each other. AFP, through the Nonprofit Research Collaborative is taking the first-ever systematic look at the connection between donor retention and fundraising results through a new survey. Please participate, and you'll receive a copy of the resulting report before it's released to the public.
Visit here to begin the survey:
The survey is open through Sept. 7 and takes about 15 minutes to complete. To make things easy, the questions do not ask for specific amounts or values.

Fundraising News and Tips

Finding the Right Word
An AFP member asked on the association’s discussion forums for powerful, descriptive words to help with a fundraising appeal, and his colleagues responded!

Nonprofits Urged to Empower Donors
If nonprofits want to be change agents, they need to move beyond asking donors for money and instead give them the knowledge and tools they need to make change happen. (Philanthropy North Carolina)
Read more.

20 Simple Tips for Writing a Blog Post that Begs to be Read
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire article. The reality though is that the headline is just the start! (
Read more.

Looking for Gifts for Your Speakers and Members?

Visit the AFP Marketplace for all your AFP gifts and awards. Don’t see what you are looking for? No problem. You can submit a request for custom products, too.

Visit the AFP Marketplace today for all your logo merchandise needs

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Nonprofit Management Institute

AFP Announcements

State Charity Official Conference: AFP Members Invited
The National Association of State Charity Officials (NASCO) has personally invited AFP and its members to attend its annual conference, held in conjunction with the National Association of Attorneys General (NAAG), on Oct. 1, 2012, in Silver Spring, Md. The NASCO/NAAG conference is a unique opportunity to network with state and federal charity officials and charitable sector peers, and learn about legal, regulatory and legislative issues affecting the charitable sector. AFP members are encouraged to attend. Registration materials, an agenda and other information are available here.

Youth in Philanthropy Resources: National Philanthropy Day® Lesson Plans
AFP has collaborated with Learning to Give, a division of generationOn, a global youth service movement igniting the power of all kids to make their mark on the world, to update LTG’s series of lesson plans on National Philanthropy Day. These lessons can be used in schools, clubs or youth-serving organizations to introduce young people to National Philanthropy Day. Learn more.
And check out the latest Youth in Philanthropy newsletter!

The Faces of the Next Generation of Fundraising Leaders
The AFP Next Generation Committee is requesting your help in obtaining photos to use on the Young Professionals website page. If you are a young fundraising professional (age 30 or under) or if you know people who could be the face of the new generation of AFP’s leaders, we would like to use your photo. We are looking for individual photos, group pictures and action shots that show young professionals engaged in their work and making an impact. Photos can be sent electronically in .jpg or .eps format. For more information or to submit photos, please contact Pat Bjorhovde at

Sign Up to Serve on AFP’s Committees
Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.

Speaker Database

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AFP Member Exclusives


Lights...Camera...AFP Action University!
This Week We Present an AFP Action University Book Review (Video):
Humanize: How People-Centric Organizations Succeed in a Social World, by Jamie Notter & Maddie Grant
Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective.
Access this week's
AFP Action University Book Review development tool (video and materials)
Learn more about Action University

• Want to discuss Humanize?
Join us on AFP2P!

Make the Connection on AFP2P and Help Fellow Members With Their Fundraising Questions!
AFP2P is AFP's exclusive online social community where you can interact and share your questions—and answers!—with other members. If you have an login, you already belong to AFP2P - simply go to or click "AFP2P" at the top of the AFP website and enter your login. Recent questions to the AFP2P Open Forum cover the confidentiality of fundraising campaign documentation, how to implement donor surveys, and fundraising in the face of financial challenges. Visit AFP2P and share your knowledge! (Learn more about AFP2P.)

This Week's Free AFP Information Exchange Paper for Members:
Intellectual Capital in the Nonprofit Organization - Harvest Development Group, LLC/Sondra Lintelmann-Dellaripa
The growing power of ideas - as manifested in innovative programs, policies and processes – is the key differentiator for a successful nonprofit organization. This means that the most important resource in your nonprofit is not your donor database, or your special event - it’s the heads that walk through your door every day. These heads make up the differentiator known as Intellectual Capital.
Read the paper!
See all Exchange papers and resources
Submit your paper
Discuss this Paper on AFP2P!


  Upcoming AFP Webinars:

Building a Major Gifts Pipeline Despite BIG Obstacles
Sept. 13, 1-2:30 p.m. ET)
Learn to recognize the management styles, and strengths and weaknesses of your CEO, Executive Director, Dean and Board Chair, and then work with THEM for success! In this session participants will learn how to demystify fundraising and motivate staff and volunteers to engage and be successful in the development process. Presented by Adrienne Capps, who currently leads a $16M campaign effort as the Assistant Dean for Development and External Relations and Senior Management Team Member at the UC Davis School of Education.
Register now.

My Job's Not What I Want it To Be – Should I Fix it or Forget It?
Sept. 25, 1-2:30 p.m. ET)
In today's job market, it's difficult to know if you're moving forward in your career or simply treading water. IS there something better out there, or are you just lucky to have what you've got? Understanding the warning signs is helpful, and knowing how to act on them is beneficial not only to your career, but your sanity. Whether you stay or whether you leave, you'll need a battle plan for how to make things better. Valerie Lambert, author of the bi-monthly blog, "Fix It Or Forget It?" will review strategies that she has successfully counseled various clients with over the past several years.
Register now.

See the 2012 Webinar Schedule!

Bookstore Ad

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Job Listings/Resources

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Job Seekers:
Access the newest jobs available to development professionals.

Reach highly qualified candidates by posting your opening in the AFP Fundraising Job Center

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 231 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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