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eWire Volume 12, Number 34
August 21, 2012
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AFP/SSIR Nonprofit Management Institute
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"New Skills for a Complex World" is the theme of the seventh annual Nonprofit Management Institute, the popular conference sponsored by the Stanford Social Innovation Review and the Association of Fundraising Professionals (AFP). This year’s conference takes place September 11-12 on the Stanford University campus. The institute, featuring top presenters in a top-notching setting, moves you beyond fundraising to explore leadership, decision-making, strategic planning, technology and other issues that affect the senior fundraiser.
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Top Story | Special Announcement | Fundraising News and Tips | AFP AnnouncementsMember Exclusives |  Job Listings/Resources

A B C's
Top Story: The New ABCs of Selling and Persuading
The nature of sales and persuasion is changing, according to author Daniel Pink, and extroversion and aggressiveness aren’t the answers anymore. Read more.

Members: Discuss this topic with colleagues on AFP2P: What changes have your observed in the "art of persuasion" over the years?

AFP Strategic Partners
Grant Professionals

Special Announcement

Support the AFP Diverse Communities Scholarship Fund
The AFP Foundation for Philanthropy in coordination with the AFP Diversity & Inclusion Committee is pleased to announce the second year of a new Diversity Scholarship Fund for members of diverse communities to attend the AFP International Conference on Fundraising. Learn more.

Fundraising News and Tips

In Their Own Words: An Inspiring and Successful Young Philanthropist
Want to be inspired? Then take a few minutes to listen to AFP’s 2012 Outstanding Youth Philanthropist, Jeneece Edroff, O.B.C., in her own words. Jeneece has been fundraising since she was five and has raised millions of dollars for a variety of causes, including Jeneece Place, a home for families to stay when children get sick. And check out the new Youth in Philanthropy newsletter.

One Tweet from a CEO is Worth 100 Tweets from Staff
CEOs got to where they are through their long careers and their influence, earned over years of building relationships in real life. That influence, once mirrored and cultivated online, can only be amplified by Twitter. (SocialFish)
Read more.

8 Habits of Conversion-Focused Copywriters
Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. (KISSmetrics) Read more.

FREE Online Fundraising Tools. FREE Salesforce Donor Management. FREE Mobile Platform. FREE Event Management.

The days of loading software and paying license fees are over… you can access cloud-based software systems free to nonprofits…you only pay low merchant bank processing fees….all transaction-based fees.

Contact Click & Pledge:
Toll Free: 866-999-2542

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Speaker Database

AFP Announcements

Calling All Authors! Exceptional Writers Needed for Three Books
The AFP Publishing Advisory Committee is looking for authors for three books focusing on the following topics: the transition from CDO to CEO, crisis management, and the roles of the executive director and chief development officer in strategic message development and communications. To learn more, click here.

Sign Up to Serve on AFP’s Committees
Know someone who would make a great candidate for committee service and help steer the direction of your community? Would you like to serve on one of AFP's committees? Now is your chance to do so! To sign up today, click here.

Canada Globe and Mail to Publish NPD Supplement on Nov. 16
The Globe and Mail, which reaches nearly one million readers across Canada, will be publishing in partnership with AFP a special supplement about National Philanthropy Day®. The supplement will highlight donors, volunteers, corporations and foundations across Canada involved in philanthropy, and AFP members can receive special rates on advertising. To learn more, click here.

Read the July/August 2012 Digital Issue of Advancing Philanthropy!
Entrepreneurial leaders are transforming the way organizations, donors, volunteers and constituents interact with one another to accomplish greater social good. And they are not interested in simply improving efficiencies here and there—they want to reinvent the way nonprofits work. Click here to read the July/August 2012 digital issue of AFP’s Advancing Philanthropy magazine.

Nonprofit Management Institute

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AFP Member Exclusives

Make the Connection on AFP2P and Help Fellow Members With Their Fundraising Questions!
AFP2P is AFP's exclusive online social community where you can interact and share your questions—and answers!—with other members. If you have an login, you already belong to AFP2P - simply go to or click "AFP2P" at the top of the AFP website and enter your login. Recent questions to the AFP2P Open Forum cover the confidentiality of fundraising campaign documentation, how to implement donor surveys, and fundraising in the face of financial challenges. Visit AFP2P and share your knowledge! (Learn more about AFP2P.)


Lights...Camera...AFP Action University!
This Week We Present an AFP Action University Book Review (Video):
Influence: Science and Practice, by Robert B. Cialdini
What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.
Access this week's
AFP Action University Book Review development tool (video and materials)
Learn more about Action University

• Want to discuss Influence?
Join us on AFP2P!

This Week's Free AFP Information Exchange Paper for Members:
Why Your Nonprofit Should Work With a Media Placement Specialist - ME&V Fundraising Advisers/Michele Brock

This paper provides a comprehensive overview of the reasons for working with a media expert when doing promotions for nonprofits, as well as the process and expected benefits.

Read the paper!
See all Exchange papers and resources
Submit your paper
Discuss this Paper on AFP2P!

  Upcoming AFP Webinars:

Ethics and Assessment: How to Make Better Decisions
Aug. 23, 1-2:30 p.m. ET)
Everyone who belongs to AFP must sign and abide by the AFP Code of Ethical Principles and Standards. Does that mean every member’s ethical performance is identical? We need to continue to have the conversation so we all make better decisions when challenging questions are posed. Presented by Paul Pribbenow, who is recognized as one of the country’s most engaging commentators and teachers on ethics, philanthropy and public life.
Register now.

Building a Major Gifts Pipeline Despite BIG Obstacles
Sept. 13, 1-2:30 p.m. ET)
Learn to recognize the management styles, and strengths and weaknesses of your CEO, Executive Director, Dean and Board Chair, and then work with THEM for success! In this session participants will learn how to demystify fundraising and motivate staff and volunteers to engage and be successful in the development process. Presented by Adrienne Capps, who currently leads a $16M campaign effort as the Assistant Dean for Development and External Relations and Senior Management Team Member at the UC Davis School of Education.
Register now.

See the 2012 Webinar Schedule!

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Job Listings/Resources

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Job Seekers:
Access the newest jobs available to development professionals.

Reach highly qualified candidates by posting your opening in the AFP Fundraising Job Center

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 231 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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