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eWire Volume 12, Number 15
April 10, 2012
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AFP TechKnow!
Did You Miss AFP in Vancouver? You Won’t Want to Miss Orlando
Group Discounts Available!
The AFP TechKnow Conference is designed for anyone interested in helping their organization reach and engage supporters using technology—from database management to social media to other emerging tech tools. Go to and find out why you can’t afford to miss this incredible fundraising event happening June 4-5, 2012 in Orlando, Fla. Discounts for groups of three or more people are available. Enter the discount code TKGROUP12 at registration checkout to receive 10 percent off of the total group registration rate. Group discounts cannot be combined with any other discount or offer. Please note that each member of the group must be registered at the same time to receive the discount. Re
gister now!

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We Want You...To Send Us Your Papers for AFP's Information Exchange!
Have some white papers you've developed that you think can prove useful to fellow members? Memos or how-to's that provide tips and advice to improve fundraising efforts and results? Please send then to us and we will include them in the AFP Information Exchange, AFP's online member resource database! It doesn't matter the length or topic - if you feel it can be of use to your colleagues, please submit it us and we will share it with a larger audience! Please send all papers and questions to
See all Exchange papers and resources | Submit your paper!

Top Story | Fundraising News and Tips | AFP AnnouncementsAFP Member Exclusives | Job Listings/Resources

Online Fundraising
Top Story: Online Giving Still Fastest Growing Fundraising Channel with Almost 16 Percent Increase in 2011
Americans and Canadians like to engage nonprofits online. In 2011 online fundraising jumped at a 15.8 percent median growth, with 73.4 percent of all organizations raising more money than they did in 2010, according to a benchmarking report from Convio.
Learn more.

AFP Strategic Partners

Fundraising News and Tips


What Are Nonprofits Doing With Social Media? Six Interesting Stats
It’s the week of studies! First we had the eBenchmarks study, then the Convio benchmarks study, and now the Blackbaud social media benchmark study. It’s an opportunity to see how you stack up in all different ways online. (Katya’s Non-Profit Marketing Blog) Read more.

Members: Discuss this topic with colleagues on AFP2P!

Nonprofits Say They’re Still Hurting
Nonprofits are adapting their operations and finances to the tough economy but many continue to see rising demand for services and a threat to their ability to serve clients, a new survey says. (Philanthropy Journal)
Read more.

How Can I Help? Always be on the Lookout for that Next Great Volunteer
If you're looking for ways to engage more people into your organization's volunteer program, consider and remember the following. (Charity Village) Read more.


The Best Rated Donor Management Solution
DonorPerfect fundraising software received more "Excellent" ratings for their features than any other system in a report by N-TEN & Idealware.
Request a Free Info Packet!

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AFP Announcements

AFP TechKnow

AFP Conference Recordings Available Now!
If you missed out on an education session at the 2012 AFP International Conference in Vancouver, or you missed all education sessions entirely, don’t fret! The conference audio recordings of a majority of the regular education sessions are now available for purchase as CD-ROM, streaming and now as podcasts for your mp3 player! Plus, three of our Hot Topics and an ACFRE session are being offered this year as a streamed video. All sessions come with any handouts associated with the sessions. All recordings contribute CFRE points towards your certification/re-certification. To create your customized package of the 2012 conference recordings today, click here.

Just One Ad Spot Left! Globe and Mail May 2012 Philanthropy Supplement
The latest AFP/Globe and Mail supplement on philanthropy, “What Drives Philanthropy in Canada,” highlights some of the most inspirational stories of donors and volunteers – individuals driven to make a difference in the world, plus new trends and ideas in the sector. There is just one ad spot left for this supplement, which will be published May 28, 2012. Hurry - the deadline to reserve an ad spot is Monday, April 16! Read more!

Please Note:  May/June Issue of Advancing Philanthropy Will Be Digital Only
Focusing on innovation, the May/June issue of Advancing Philanthropy will be digital only. Read articles on inspiring innovation in your team, thinking more creatively and creating a culture of “futuring.” Eureka! In addition, there will be videos, a podcast and even a comic book.

What does the digital magazine offer? Briefly, you can email articles, search an entire magazine (archived issues go back to October 2007) by author or key word, and save and download your digital copy.

To access the digital magazine, go to the AFP website,, and select “Publications” and “Advancing Philanthropy.” Also, scan the QR code or MS Tag and have Advancing Philanthropy on your mobile device. Simply download the free app for a QR code or MS Tag, scan and then read the current issue of the magazine. There is also a link to archived issues. If you have questions please email

A Sage nonprofit knows how to avoid the
five myths of online fundraising!

A Sage nonprofit knows how to avoid the five myths of online fundraising. Learn to deploy donation and event registration forms quickly and easily. Download the free white paper.

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AFP Member Exclusives

Ultimate Sales Letter

Lights...Camera...AFP Action University!
This Week We Present an AFP Action University Book Review (Video):
Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits, by Jocelyne Daw
Cause Marketing for Nonprofits captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. This book provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.
Access this week's
AFP Action University Book Review development tool (video and materials)
Learn more about Action University
Order Cause Marketing for Nonprofits from The AFP Bookstore at a special discount rate!
• Want to discuss
Cause Marketing for Nonprofits ? Join us on AFP2P!

Have You Created a Profile on AFP2P—Your Exclusive AFP Online Community?
AFP is proud to announce a new and exclusive online community called AFP2P, powered by Blackbaud Social and developed based on your suggestions and feedback! AFP2P allows members to interact, network and share expertise with one another through such personalized features as discussion groups, blogs and news feeds. In addition, members are able to create unique profiles, upload pictures and documents, and leave comments. Log on today! Learn more.

  Upcoming AFP Webinars:

Spinning Like a Top: 8 Secrets to Well-Oiled Fundraising Operations
Apr. 12, 1-2:30 p.m. ET)
Operational issues often require more than their fair share of attention, which can diminish time with donors. How can a busy fundraiser get operational issues under control? This session will guide fundraisers toward the most efficient strategies to manage data, technology, reporting, and business processes. Presented by Christopher M. Cannon, CFRE.
Register now.

Analytics for Successful Fundraising
Apr. 24, 1-2:30 p.m. ET)
Author of AFP Fund Development Series book, Fundraising Analytics: Using Data to Guide Strategy, Joshua Birkholz will show you how to turn your nonprofit’s organizational data, with an appropriate focus on donors, into actionable knowledge.
Register now.

See the 2012 Webinar Schedule!

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Job Listings/Resources

Consultants Directory

Currently there are over 400 jobs listed on our website.
To find one that is right for you, visit

Job Seekers:
Access the newest jobs available to development professionals.

Reach highly qualified candidates by posting your opening in the AFP Fundraising Job Center

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 230 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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