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Advancing Philanthropy March / April 2012

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

16  ETHICALLY BLINDSIDED? [Download the PDF of this Article]
How ethical blinkers can turn good intentions into bad consequences for your nonprofit’s reputation
By Paul Lagasse

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digital March/Aprily 2012 Advancing Philanthropy

Features

22  NEXT GENERATION ETHICS [Download the PDF of this Article]
How younger generations in your organization perceive ethics differently and what it may mean for fundraising
By Mary Ellen Collins

28  WILL IT PLAY IN PEORIA—AND BEYOND? [Download the PDF of this Article]
How fundraising ethics here, there and everywhere strengthen the profession, charitable organizations and philanthropy worldwide
By Lilya Wagner, Ed.D., CFRE

Columns

4  PRESIDENT’S REPORT
What Drives You—and Us
By Andrew Watt, FInstF

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

13  TECHNOLOGY
Social Media Strategy
By David Tinker, CFRE

36  PROSPECT DEVELOPMENT [Download the PDF of this Article]
A Strong Middle Promotes a Healthy Fundraising Program
By Lawrence C. Henze, J.D.

40  PHILANTHROPIC PLANNING
Getting an Outside Look: The Planned-Giving Assessment
By John W. Jensen, CFP

44  MANAGEMENT TRENDS  [Download the PDF of this Article]
Ethical Blind Spots in Development, Administration and the Board Room
By Barbara R. Levy, ACFRE

47  YOUR CAREER [Download the PDF of this Article]
Working From Afar
By Jill Dotts, CFRE

51  BEST BETS
Embrace the Mix in MarketingBy Stephen Halliday

54  DONOR RELATIONS
Denny Sanford: ‘The Rising Tide Raises All Ships’
By Lynda McDaniel

57  INCLUSIVENESS
Women and Philanthropy in Wealthy Households 

59  WHAT’S WORKING
People Like Us

61  AP RESOURCES
Your Fundraising Resource Marketplace

62  AFP CENTRAL
Goings-on at AFP

64  ONE-ON-ONE
Luce Moreau, CFRE

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