Graphic: Arrow Join Now! Graphic: Arrow MY AFP Profile Graphic: Arrow AFP Canada Graphic: Arrow AFP Mexico Graphic: Star MAKE A GIFT



















Print PRINT Share SHARE Comment COMMENT

Advancing Philanthropy January / February 2012

Ideas & Strategies from the Association of Fundraising Professionals


Brand Breakthrough!
The important messages your organization’s brand conveys

Advertisers in this issue

This Month's Articles:

Cover

16  BRAND BREAKTHROUGH!
How to develop a breakthrough nonprofit brand that can achieve extraordinary results
By Jocelyne Daw

Members: Click here to read the 
digital January/February 2012 Advancing Philanthropy

Features

20  LOUD AND CLEAR
How your organization’s logo conveys the right message to supporters and prospects
By Mary Ellen Collins

26  STRATEGIC CONNECTIONS
How your communications program serves as a bridge between your organization’s brand and the audiences you want to reach
By Paul Lagasse

34  OH CANADA!
How to make the 49th AFP International Conference on Fundraising in Vancouver a memorable experience
By Jacklyn P. Boice

Coulumns

4  CHAIR’S MESSAGE
The Right Community
By Andrea McManus, CFRE

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

3  TECHNOLOGY
Effective E-Newsletters With Strategies and Stories
By Allison Van Diest

42  PHILANTHROPIC PLANNING [Download the PDF of this Article]
Job Fusion or Confusion: Marrying Major and Planned Gifts

By Charles B. Gordy II, J.D., and Margaret M. Holman

46  MANAGEMENT TRENDS 
Perception, Performance and Priorities: How to Keep Your Team Spinning Like a Top
By Christopher Cannon, CFRE

50  YOUR CAREER [Download the PDF of this Article]
ACFRE to Increase Ethics Requirement

By Jill A. Pranger, ACFRE, and Erik J. Daubert, MBA, ACFRE

52  BEST BETS
First-Class Stewardship on a Third-Class Budget
By Ann Rosenfield

54  DONOR RELATIONS
Always Live Up to Promises
By Lynda McDaniel

57  INCLUSIVENESS
Multicultural Organizational Development 

58  WHAT’S WORKING
Brand Stretch—Not a Birdbrained Idea

60  AP RESOURCES
Your Fundraising Resource Marketplace

61  AFP CENTRAL
Goings-on at AFP

64  ONE-ON-ONE
Maria Elena Noriega

Reprints

Members: Click here to read the
digital January/February 2012 Advancing Philanthropy

Advertisers in this Issue

Advanced Solutions International Inc.

Blackbaud

Click & Pledge

DonorPerfect Fundraising Software

DonorSearch.net 

Grebow Custom Tile Design

Jerold Panas, Linzy & Partners Inc.

North Park University

PacNet Services Ltd.

Schultz & Williams Inc.

Visa

W & E Baum


Note: Advertisements and advertorials in Advancing Philanthropy do not constitute, nor should they imply, an endorsement by AFP.





Ruffalocody_may2011
4300 Wilson Blvd, Suite 300, Arlington, VA 22203 • 703-684-0410 | 800-666-3863 | Fax: 703-684-0540
©2009 AFP. This site content may not be copied, reproduced or redistributed without prior written
permission from the Association of Fundraising Professionals or its affiliates.
Privacy Policy | Feedback | Contact Us | Advertise with Us