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Advancing Philanthropy November / December 2011

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

16  IN THE SPOTLIGHT
How donor-recognition events can increase donor loyalty and boost giving by showcasing your organization’s unique programs and services
By Paul Lagasse

Features

24  MORE THAN ‘THANK YOU’
How donor recognition is changing the way you recognize donors and volunteers and tell your organization’s story
By Mary Ellen Collins

32  SOCIAL MEDIA AND DIRECT-RESPONSE STRATEGIES
Click, call, text, tweet and write—effective strategies for fundraising and creating greater awareness of your organization

Coulumns

4  PRESIDENT’S REPORT
Communicating Philanthropy
By Andrew Watt, FInstF

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

14  TECHNOLOGY [Download the PDF of this Article]
Scan to Read More
By Jim Barney

44  MANAGEMENT TRENDS
Your Organization’s Ambassador, Activist and Team Leader
By Susan Woodall

47  PHILANTHROPIC PLANNING
Who Gets What—and When?
By Stacy E. Singer and Fredrick Weber

51  YOUR CAREER [Download the PDF of this Article]
Is the Grass Greener Over There?
By Mary Ellen Collins

54  BEST BETS
The Value of Interns
By Sophie W. Penney, Ph.D., and Michael Allan Barasch

56  WHAT’S WORKING
The Campaign for Cultural Facilities—Setting the Stage for Success
By Krista Terrell

58  DONOR RELATIONS
Connecting Passion and Causes
By Lynda McDaniel

61  AP RESOURCES
Your Fundraising Resource Marketplace

62  AFP CENTRAL
Goings-on at AFP

64  ONE-ON-ONE
Vincent Law, CFRE

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