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Advancing Philanthropy September / October 2011

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

14  ETHICS [Download the PDF of this Article]
Assessing Your Ethical Performance

By Bob Shoemake

19  TECHNOLOGY
Using Outcome Measures to Maximize Your Funding
By Joan Benson

48  MANAGEMENT TRENDS [Download the PDF of this Article]
The Nonprofit CEO—Your Organization’s Real Chief Development Officer

By Brydon M. DeWitt

52  PHILANTHROPIC PLANNING
Securing Planned Gifts With Direct Mail
By Michael J. Rosen, CFRE

54  YOUR CAREER
Mentoring Tomorrow’s Leaders
By Carol Lee

57  BEST BETS
Stewarding One-Time Donors for Lasting Support
By David Lamb

60  INCLUSIVENESS
Pioneering Diversity
By John Skendall

62  DONOR RELATIONS
Fulfilling a Need
By Lynda McDaniel

65  WHAT’S WORKING [PDF - Template Ask Matrix] [PDF - Template Closing Matrix
Good Ideas You Can Use

68  AP RESOURCES
Your Fundraising Resource Marketplace

69  AFP CENTRAL
Goings-on at AFP

72  ONE-ON-ONE
Michelle S. Gollapalli, MBA, CFRE, CAP®

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