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Advancing Philanthropy March / April 2011

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

20  LOOKING AHEAD
As Paulette V. Maehara, CFRE, CAE, prepares leave after almost 13 years as president and CEO of the Association of Fundraising Professionals (AFP), she shares some thoughts about the many changes and accomplishments during her time with the association.
By Mary Ellen Collins

Features

25  THE ONLY CONSTANT
How to benefit from change, not merely survive it
By Paul Lagasse

30  FUNDRAISERS AS AGENTS OF CHANGE
How to establish plans to effectively implement change in your organization
By Prudence S. Precourt, Ph. D., CFRE

35  A BETTER MEASURE OF SUCCESS  [Download the PDF of this Article]
How to use AFP’s growth-in-giving reports to improve fundraising performance
By Wilson “Bill” Levis and Cathlene Williams, Ph.D., CAE 

Columns

Departments

14  ETHICS
The Big Favor

16  TECHNOLOGY [Download the PDF of this Article]
“Must Ask” Questions When Evaluating Vendors
By Alan Cooke

42  MANAGEMENT TRENDS
Three Keys to Successful Change Management
By Gilman Sullivan and Amy Adams

46  YOUR CAREER
Making the Move: Transitioning to the Nonprofit Sector
By Paul Gietzel and Pamela Cook, ACFRE

48  PHILANTHROPIC PLANNING
Adjusting to—and Thriving With—the “New Normal”
By Lorri M. Greif, CFRE

50  BEST BETS
The Five P’s of Marketing the Smaller Nonprofit
By Elaine Fogel

54  INCLUSIVENESS
Reaching Out to Donors of Color in the 21st Century
By Marybeth Gasman, Ph.D., and Nelson Bowman III

57  DONOR RELATIONS
Partnerships of Value
By Lynda McDaniel

60  WHAT’S WORKING
Fundraisers Share Their Tips

61  AP RESOURCES
Your Fundraising Resource Marketplace

62  AFP CENTRAL
Goings-on at AFP

64  ONE-ON-ONE
Sue S. Williamson, CFRE