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Advancing Philanthropy March / April 2011

Ideas & Strategies from the Association of Fundraising Professionals

APCover_MarchApril2011_120x
Change
Moving ahead with confidence and clarity.

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This Month's Articles:

Cover

20  LOOKING AHEAD
As Paulette V. Maehara, CFRE, CAE, prepares leave after almost 13 years as president and CEO of the Association of Fundraising Professionals (AFP), she shares some thoughts about the many changes and accomplishments during her time with the association.

By Mary Ellen Collins

Members: Click here to read the
digital March/April 2011 Advancing Philanthropy

Features

25  THE ONLY CONSTANT
How to benefit from change, not merely survive it

By Paul Lagasse

30  FUNDRAISERS AS AGENTS OF CHANGE
How to establish plans to effectively implement change in your organization

By Prudence S. Precourt, Ph. D., CFRE

35  A BETTER MEASURE OF SUCCESS  [Download the PDF of this Article]
How to use AFP’s growth-in-giving reports to improve fundraising performance
By Wilson “Bill” Levis and Cathlene Williams, Ph.D., CAE 

Columns

4  CHAIR’S MESSAGE
Making Every Day Count

By Andrea McManus, CFRE

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals


14  ETHICS
The Big Favor


16  TECHNOLOGY [Download the PDF of this Article]
“Must Ask” Questions When Evaluating Vendors

By Alan Cooke

42  MANAGEMENT TRENDS
Three Keys to Successful Change Management

By Gilman Sullivan and Amy Adams

46  YOUR CAREER
Making the Move: Transitioning to the Nonprofit Sector

By Paul Gietzel and Pamela Cook, ACFRE

48  PHILANTHROPIC PLANNING
Adjusting to—and Thriving With—the “New Normal”

By Lorri M. Greif, CFRE

50  BEST BETS
The Five P’s of Marketing the Smaller Nonprofit

By Elaine Fogel

54  INCLUSIVENESS
Reaching Out to Donors of Color in the 21st Century

By Marybeth Gasman, Ph.D., and Nelson Bowman III

57  DONOR RELATIONS
Partnerships of Value

By Lynda McDaniel

60  WHAT’S WORKING
Fundraisers Share Their Tips


61  AP RESOURCES
Your Fundraising Resource Marketplace

62  AFP CENTRAL
Goings-on at AFP


64  ONE-ON-ONE
Sue S. Williamson, CFRE

Members: Click here to read the
digital March/April 2011 Advancing Philanthropy

 





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