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Advancing Philanthropy January / February 2011

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

20  MORE THAN DATA
How prospect research can help you fine-tune your ask, allowing you to raise more money more cost-effectively
By Paul Lagasse

Features

13  NEW DIRECTIONS FOR YOUR CAREER
The 48th AFP International Conference on Fundraising in Chicago
By Jacklyn P. Boice

27  ON TARGET
How the right knowledge about your prospects is essential-when you use it correctly
By Mary Ellen Collins

Columns

4  PRESIDENT'S REPORT
Making Every Day Count
By Paulette V. Maehara, CFRE, CAE

Departments

9  PHILANTHROPIC PLANNING
Effectively Cultivating Prospects at Little or No Cost
By Michael J. Rosen, CFRE

11  TECHNOLOGY
Online Fundraising: Fact Versus Fiction
By Stacy Dyer

34  INCLUSIVENESS
Hispanic Fundraisers and Philanthropists
By Louie A. Correa, CAE; Cathlene Williams, Ph.D., CAE; Lilya Wagner, Ph.D., Ed.D., CFRE; and Paul Hopkins

42  MANAGEMENT TRENDS
One for All and All for Nothing: Examining the Root of Boardroom Failures
By Tim Phillips

45  BEST BETS [Download the PDF of this Article]
Stretch Your Staff Resources by Involving Volunteers
By Linda Lysakowski, ACFRE

48  DONOR RELATIONS
Keep Donors Involved
By Lynda McDaniel

51  AP RESOURCES
Your Fundraising Resource Marketplace

52  WHAT'S WORKING
Fundraisers Share Their Tips

53  AFP CENTRAL
Goings-on at AFP

56  ONE-ON-ONE
Kathleen Mooney-Stuhec