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Advancing Philanthropy January / February 2011

Ideas & Strategies from the Association of Fundraising Professionals


More Than Data
The right use of prospect research analytics can make all the difference in your fundraising efforts.

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This Month's Articles:

Cover

20  MORE THAN DATA
How prospect research can help you fine-tune your ask, allowing you to raise more money more cost-effectively

By Paul Lagasse

Members: Click here to read the
digital January/February 2011 Advancing Philanthropy

Features

13  NEW DIRECTIONS FOR YOUR CAREER
The 48th AFP International Conference on Fundraising in Chicago

By Jacklyn P. Boice

27  ON TARGET
How the right knowledge about your prospects is essential-when you use it correctly

By Mary Ellen Collins

 

Columns

4  PRESIDENT'S REPORT
Making Every Day Count

By Paulette V. Maehara, CFRE, CAE

 

Departments

5  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

9  PHILANTHROPIC PLANNING
Effectively Cultivating Prospects at Little or No Cost

By Michael J. Rosen, CFRE

11  TECHNOLOGY
Online Fundraising: Fact Versus Fiction

By Stacy Dyer

34  INCLUSIVENESS
Hispanic Fundraisers and Philanthropists

By Louie A. Correa, CAE; Cathlene Williams, Ph.D., CAE; Lilya Wagner, Ph.D., Ed.D., CFRE; and Paul Hopkins

40  YOUR CAREER [Download the PDF of this Article]
How to Negotiate Compensation-Without Appearing Greedy!

By Diane M. Carlson

42  MANAGEMENT TRENDS
One for All and All for Nothing: Examining the Root of Boardroom Failures

By Tim Phillips

45  BEST BETS [Download the PDF of this Article]
Stretch Your Staff Resources by Involving Volunteers

By Linda Lysakowski, ACFRE

48  DONOR RELATIONS
Keep Donors Involved

By Lynda McDaniel

51  AP RESOURCES
Your Fundraising Resource Marketplace

52  WHAT'S WORKING
Fundraisers Share Their Tips

53  AFP CENTRAL
Goings-on at AFP

56  ONE-ON-ONE
Kathleen Mooney-Stuhec 

Members: Click here to read the
digital January/February 2011 Advancing Philanthropy

 





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