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Advancing Philanthropy November / December 2010

Ideas & Strategies from the Association of Fundraising Professionals

AP November/December 2010 Cover
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This Month's Articles:

Cover

16  PHILANTHROPY’S COMING OF AGE
Insights From AFP Chair Robbe Healey, MBA, NHA, ACFRE

By Mary Ellen Collins

Members: Click here to read the
digital November/December 2010 Advancing Philanthropy

Features

20  NEEDED: ACTION—NOT TALK!
How seven different, yet practical, suggestions can enhance donor relations and support for your organization
By Ken Burnett

26  DEAR, NEAR AND CLEAR
How improving your organization’s donor relations can help you provide more resources to more constituents more effectively and more often
By Paul Lagasse

33  DIRECT-RESPONSE AND SOCIAL MEDIA STRATEGIES
Click, call, text and write—effective strategies for fundraising and creating greater awareness of your organization

 

Columns

4  CHAIR-ELECT’S MESSAGE
A Noble Calling
By Andrea McManus, CFRE

 

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

12  ETHICS
Endangered Data

14  GIFT PLANNING
You Cannot Afford to Ignore Legacy Giving

By Caleb B. Rick, J.D., and Greg Lassonde, CFRE

46  YOUR CAREER
The Impact of Social Media on Fundraising—Why Don’t You Know All of Your Donors?

By Deborah J. Cordano, CFRE

48  MANAGEMENT FILE [Download the PDF of this Article]
Breakthrough Thinking!
By Robert M. Sheehan Jr., Ph.D.

52  THE DONOR’S TURN
TELUS: Providing the Link Between Business and the Community Through Strategic Philanthropy

By Lynda McDaniel

55  INCLUSIVENESS
The Culturally Proficient Fundraiser: Navigating Cultural Differences Successfully

By Lilya Wagner, CFRE

58  BEST BETS 
[Download the PDF of this Article]
Board Giving Requirements Simplified

By June Bradham, CFRE

60  WHAT’S WORKING
Fundraisers Share Their Tips


61  AP RESOURCES
Your Fundraising Resource Marketplace

62  AFP CENTRAL
Goings-on at AFP


64  ONE-ON-ONE

Gregory C. Bobonich, J.D.


Members: Click here to read the
digital November/December 2010 Advancing Philanthropy

 





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