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COMMENTAdvancing Philanthropy November / December 2010
Ideas & Strategies from the Association of Fundraising Professionals
Connected
Do your donors have a special bond with your organization?
This Month's Articles:
Cover
16 PHILANTHROPY’S COMING OF AGE
Insights From AFP Chair Robbe Healey, MBA, NHA, ACFRE
By Mary Ellen Collins
digital November/December 2010 Advancing Philanthropy
Features
20 NEEDED: ACTION—NOT TALK!
How seven different, yet practical, suggestions can enhance donor relations and support for your organization
By Ken Burnett
26 DEAR, NEAR AND CLEAR
How improving your organization’s donor relations can help you provide more resources to more constituents more effectively and more often
By Paul Lagasse
33 DIRECT-RESPONSE AND SOCIAL MEDIA STRATEGIES
Click, call, text and write—effective strategies for fundraising and creating greater awareness of your organization
Columns
4 CHAIR-ELECT’S MESSAGE
A Noble Calling
By Andrea McManus, CFRE
Departments
6 WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals
12 ETHICS
Endangered Data
14 GIFT PLANNING
You Cannot Afford to Ignore Legacy Giving
By Caleb B. Rick, J.D., and Greg Lassonde, CFRE
46 YOUR CAREER
The Impact of Social Media on Fundraising—Why Don’t You Know All of Your Donors?
By Deborah J. Cordano, CFRE
48 MANAGEMENT FILE [Download the PDF of this Article]
Breakthrough Thinking!
By Robert M. Sheehan Jr., Ph.D.
52 THE DONOR’S TURN
TELUS: Providing the Link Between Business and the Community Through Strategic Philanthropy
By Lynda McDaniel
55 INCLUSIVENESS
The Culturally Proficient Fundraiser: Navigating Cultural Differences Successfully
By Lilya Wagner, CFRE
58 BEST BETS [Download the PDF of this Article]
Board Giving Requirements Simplified
By June Bradham, CFRE
60 WHAT’S WORKING
Fundraisers Share Their Tips
61 AP RESOURCES
Your Fundraising Resource Marketplace
62 AFP CENTRAL
Goings-on at AFP
64 ONE-ON-ONE
Gregory C. Bobonich, J.D.
digital November/December 2010 Advancing Philanthropy
Advertisers in this Issue
Advanced Solutions International Inc.DonorPerfect Fundraising Software
Jerold Panas Linzy & Partners Inc.
Marion Grebow Custom Tile Design
Wiley
Note: Advertisements and advertorials in Advancing Philanthropy do not constitute, nor should they imply, an endorsement by AFP.
