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Advancing Philanthropy September / October 2010

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

18  FOCUS!
How a needs assessment can help your organization provide more resources to more constituents more effectively and more often
By Paul Lagasse

Features

24  STAYING THE COURSE
How to do a community needs assessment to help further your organization's case for support
By Mary Ellen Collins

30  NONPROFIT FINANCE
It depends on what you mean by "give": innovation and expectations in nonprofit finance, how financial and business risk affects fundraising choices, and monthly e-giving for sustainability 

Columns

4  CHAIR'S MESSAGE
No Flat-Just Fabulous-Fundraising!
By Robbe A. Healey, MBA, NHA, ACFRE

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

12  GIFT PLANNING
Managing Motivations in Major-Gift Fundraising
By Giuseppe Rizza, CFRE  

16  TECHNOLOGY
Making the Case for New Technology
By Brian Pickett

38  INCLUSIVENESS [Download the PDF of this Article]
Charitable Giving by Type of Community: Comparing Donation Patterns of Rural and Urban Donors
By Patrick M. Rooney, Ph.D.; Una O. Osili, Ph.D.; Heidi F. Frederick; Ke Wu; and Sung-Ju Kim

42  YOUR CAREER
Off to a Good Start
By Marta Malecki

44  MANAGEMENT FILE
Professional Development Comes in Many Different Forms
By Mark Banning

46  BEST BETS [Download the PDF of this Article]
Presenting, Meet Tweeting
By Andy Goodman

48  THE DONOR'S TURN
John S. and James L. Knight Foundation: Making Things Better
By Lynda McDaniel

51  AP RESOURCES
Your Fundraising Resource Marketplace

52  WHAT'S WORKING
Fundraisers Share Their Tips

53  AFP CENTRAL
Goings-on at AFP

56  ONE-ON-ONE
Richard K. Martin, CFRE