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Advancing Philanthropy May / June 2010

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

14  HOW APPEALING!
How to make your annual fund more effective with holistic, integrated approaches and strategies
By Mary Ellen Collins

Features

27  3G FUNDRAISING
How the 3G perspective can improve donor acquisition and retention
By Bob Merrigan and Alan Weber

31  FUNDRAISING TECHNOLOGY
Tech Talk, Trends, Tips … and More

Columns

4  CHAIR’S MESSAGE
Agents of Change
By Robbe A. Healey, MBA, NHA, ACFRE

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

12  GIFT PLANNING
Barriers to Bequest Giving
By Russell N. James III, J.D., Ph.D.

40  YOUR CAREER
The Truth About Reference and Background Checking
By Linda Lysakowski, ACFRE
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42 THE DONOR’S TURN
Pete and Ada Lee Correll: Turning Wishes Into Action
By Lynda McDaniel

45  MANAGEMENT FILE
The Relationship Among Organizational Success, Leadership Styles and Employee Satisfaction
By Shiree Skinner

48  INCLUSIVENESS
Men and Women for Others
By Jacklyn P. Boice

51  BEST BETS
Text for Leads
By Jacklyn P. Boice
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52  WHAT’S WORKING
Fundraisers Share Their Tips

53  AP RESOURCES
Your Fundraising Resource Marketplace

54  AFP CENTRAL
Goings-on at AFP

56  ONE-ON-ONE
Richard M. (Rick) Markoff, Ph.D.